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곽강희(Gang Hee Guak),유창근(Chang Keun Yoo) 한국호텔외식관광경영학회 2006 호텔경영학연구 Vol.15 No.5
An aim of this study is to analyse determinants of visitors` intention to purchase in a sports & leisure exhibition held at Bexco in Busan. To accomplish this study with the aim. Probit model which is very useful when a dependent is bivariate variable was applied and input the visiting motivation, service quality and demographic characteristics as independent variables. Finally some significant variables were found out. For examples, critical variables that effected on visitors` intention to purchase, which are income, business purpose, intention to recommend and revisit, visiting motivation(leisure, information), service quality(reliability), were examined. An author tried to provide the meaningful implications for enterprises that attended at the exhibition by identifying many significant variables.
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카지노 서비스품질이 자기효능감에 따라 세분화된 카지노시장에 미치는 영향
정규엽(Kyoo Yup Chung),곽강희(Gang Hee Guak),유승석(Seung Suk Yoo) 한국호텔외식관광경영학회 2007 호텔경영학연구 Vol.16 No.1
The purpose of this study is to analyse determinants of markets segmented by self efficacy perceived by foreign tourists who have visited domestic casino establishment. In general, it is a fact that the Casino have involved more negative aspects than positive ones. However this perspective on Casino has resulted from being overlooked that the Casino has been contributing to an increasement of inbound tourism demand on national tourism level. Another goal of the study is to emphasize the outstanding role of Casino industry that has been done for a growth of domestic tourism demand to foreigners by positively changing Casino`s existing image with its bright aspects. To accomplish the aim of this study, An author applied MNL(MultiNomial Logit) model and identified an influence using a class of maximum-likelihood regression estimators for collected data. As a result, 4 cluster was classified as follows: negative counterpart efficacy, negative individual efficacy, positive individual efficacy, positive counterpart efficacy. Therefore author expect that the result will be provided marketing implications acquired from this study for facility suppliers. The purpose of this study is to analyse determinants of markets segmented by self efficacy perceived by foreign tourists who have visited domestic casino establishment. In general, it is a fact that the Casino have involved more negative aspects than positive ones. However this perspective on Casino has resulted from being overlooked that the Casino has been contributing to an increasement of inbound tourism demand on national tourism level. Another goal of the study is to emphasize the outstanding role of Casino industry that has been done for a growth of domestic tourism demand to foreigners by positively changing Casino`s existing image with its bright aspects. To accomplish the aim of this study, An author applied MNL(MultiNomial Logit) model and identified an influence using a class of maximum-likelihood regression estimators for collected data. As a result, 4 cluster was classified as follows: negative counterpart efficacy, negative individual efficacy, positive individual efficacy, positive counterpart efficacy. Therefore author expect that the result will be provided marketing implications acquired from this study for facility suppliers.
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