http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 片岡一郎 ( Kataoka Ichiro ) (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
片岡一郎 ( Kataoka Ichiro ),片山富弘 ( Katayama Tomihiro ) 경남대학교 산업경영연구소 2010 지역산업연구 Vol.33 No.1
本論文は地域ブランドに關する主な先行硏究を行い、地域ブランドの展開を述べ、壱岐燒酎の實態調査から地域ブランド形成プロセス圖を提示している。これは、その地域における歷史性や文化性に根付いた、その商品に對するこだわりや品質が消費者ニ一ズに對應する形で地元貢獻につながり、やがて地元という地域だけでなく地域擴大というふうにスパイラル·アップした地域活性化への構圖である。 I propose that the formative process of Place-Brand through The IKI-Shouchu case study on this paper, with proceeding about Place-Brand studies, and the development of Place-Brand. It is based on history and culture of the Place, and the commodity on concern and quality matches to customer needs. Then it is the composition to place activation. In the first section, Marketing is important for place activation. For example, Product-strategy, Place-strategy and Event-strategy. And then rural marketing etc. In the second section, there are the eight proceeding studies about Place-Brand studies, on the survey result, I want to insist that place- resource must be transferred to customer-value. In the third section, as the development of Place-Brand, I take Place-Brand in management point of view, and that case in kyushuu, checklists of Place-Brand in control point of view. In the forth section, at the IKI-Shouchu case, the formative process of Place-Brand needs to innovator-analysis. In the final section, I get the composition to place activation. But, there are two questions on this paper. One is application to the composition to place activation in any case. One another is measurement to Place-Brand.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
