HOW DOES FREE TRIAL EXPERIENCE INFLUENCE THE STREAMING SERVICE SUBSCRIPTION?

Sunghyun Jang,Subin Im 글로벌지식마케팅경영학회 2020 Global Marketing Conference Vol.2020 No.11

Reading Keats’s “On Seeing the Elgin Marbles”: The Materiality and Mortality of the Fragmented Marbles

( Sunghyun Jang ) 영미문학연구회 2020 영미문학연구 Vol.38 No.-

Keats’s sonnet “On Seeing the Elgin Marbles” (1817) records the poet’s aesthetic reaction to Greek marble statues installed in the British Museum, which were originally part of the Parthenon in Athens and transported to Britain by Lord Elgin. The marbles’s aesthetic effect on Keats, I would argue, is inextricably bound up with his instant recognition of their materiality, which becomes plainly evident to him in their fragmentary state. The syntactic fragmentation of Keats’s sonnet (especially its sestet) appears to imitate, ekphrastically, the fragmented forms of the sculptures. The aesthetic experience related in the sonnet arises from Keats’s intense awareness of the decay of the marbles: they have eroded away over time and were cut into pieces by man’s activity. In Keats’s view, the aesthetic power of ancient artifacts has a basis in their material limits. While most of the enthusiastic reviews of Elgin’s collection at the time disregarded its fragmented condition, Keats is made painfully aware of that condition―perhaps thanks to his lack of in-depth knowledge of classical Greek art―and thereby of his own mortality. In his sonnet on the Parthenon marbles, thoughts of materiality and mortality are closely interwoven. The state of physical deterioration to which even the great art of the past succumbs―that is to say, the obvious fact that even the marbles do not outlast time―forces him to contemplate his own death, and further, the fragility of poetic fame. The broken nature of the marbles held in the museum leads Keats to appreciate their aesthetic beauty in relation to the history in which they are steeped. The material decay that temporality has caused to the Elgin Marbles overwhelms the poet with a sense of mortality, fate that he himself and all artistic achievements, perhaps his own poetry, cannot be spared.

Dissenting Pessimism in Anna Letitia Barbauld’s Radical Writing

( Sunghyun Jang ) 한국영미문학페미니즘학회 2017 영미문학페미니즘 Vol.25 No.3

This paper attempts to identify the sources of Anna L. Barbauld’s pessimistic vision of the future Britain, which distinguishes her from her fellow Dissenters, especially Joseph Priestley. A millennialist outlook on history pervades Priestley’s An Essay on the First Principles of Government (1768), a defense of the rights of Dissenters, and his 1788 sermon on the slave trade. Here Priestley’s commitment to radical causes is based on the assumption that the course of human history is progressive―that even social evils of slavery and religious discrimination are part of the process by which the human race is progressing towards a free, just society under God’s providence. Barbauld, however, departs from an optimistic view of history held by her co-religionists. Her engagement with issues of Dissent, An Address to the Opposers of the Repeal of the Corporation and Test Acts (1790), is full of unwomanly rage at an infringement of Dissenters’ civil rights, which seemed to her a betrayal of the ideals of liberty that the British had upheld. Her Epistle to William Wilberforce (1791) also unleashes fury at the appalling state of moral decay in her country. In the poet’s judgment, Britain is doomed to self-destruction by not abandoning slavery and hence extinguishing the spirit of liberty. Barbauld’s break with the mainstream of Dissenting thought, i.e., her apocalyptic vision of the nation’s decline and fall, becomes more evident in Eighteen Hundred and Eleven (1812). As a liberal Dissenter, Barbauld had a firm belief in the idea of individual liberty and so found herself despairing of the political state of Britain, which gradually distanced her from Dissenting millenarianism. This distance made her political writing truly radical.

A multi-fluid nonrandom lattice fluid model for mixtures containing nonionic surfactants

Sunghyun Jang,신문삼,김화용 한국화학공학회 2009 Korean Journal of Chemical Engineering Vol.26 No.1

Surfactant systems show highly non-ideal phase behavior because of the inter-association and intra-association hydrogen bond. We present a lattice fluid equation of state that combines the multi-fluid nonrandom lattice fluid model with modified Veytsman statistics for intra+inter molecular association to calculate phase behavior for mixture containing surfactant systems. The literatureresults fitted to this model show good accordance for mixtures containing nonionic surfactant systems.

WHY DOES USAGE FREQUENCY INFLUENCE THE INTENTION TO REUSE MEMBERSHIP SERVICE? THE MODERATING ROLE OF REGRET AND GUILT

Sunghyun Jang,Sebum Park,Subin Im 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

The main purpose of this research is to explore the effects of usage frequency on the intention to reuse membership service while having perceived value play a role as a mediator. Usage frequency of membership services can affect consumers' fairness judgment. The more opportunities consumers have to perceive the fairness of a service, the more likely it is that they will choose to receive the identical service from the same provider in the future, since they form a positive attitude toward the service. In addition, the perceived value of the consumer can lead to the reuse of the service because it gives satisfaction to the consumer. Another objective of this research is to examine the moderating effect of regret and guilt on the relationship between perceived value and the intention to reuse membership service. Consistent with regret literature, if consumers perceive a consumption value that is smaller than the initially expected consumption value when using a membership service, they will regret the use of the service. Further, negative emotion such as regret often lead to negative attitudes and behaviors of consumers. Thus, as consumers feel regret, their willingness to use the membership service will continue to decrease. On the other hand, consumers experience guilt when they benefit from an unfair process (Krehbiel and Cropanzano, 2000). Similarly, when consumers judge that they have exceeded the usage frequency of membership service based on social norms or ethical principles of individuals, they will perceive unfairness. Consumers may try to offset their negative emotion by continuing to use identical membership services even after the end of the contract period as compensation for their guilty feelings. Thus, as consumers feel guilt, their willingness to use the membership service will continue to increase. This study proposes practical implications that a firm operating a membership service program can encourage a positive response of consumers in their service process by theoretically identifying the intrinsic process related to consumers' intention to reuse the service.

인위성의 비판: 모리스의 『노웨어에서 온 소식』과 라파엘전파, 낭만주의

장성현 ( Sunghyun Jang ) 영미문학연구회 2018 영미문학연구 Vol.34 No.-

This study of William Morris’s News from Nowhere perceives artificiality as the main target of his social criticism in the novel. Artificiality, according to him, permeates every area of Victorian society: gender relations, education system, motherhood, commerce, manufacture, and most significantly, artistic practices. Morris believes that the artificial nature of capitalist society (its drive for mass production, increasing mechanization, the alienation of labor) inhibits artistic creativity and freedom, making it impossible to produce truly beautiful things. This study traces Morris’s conception of Victorian artificiality back to the Pre-Raphaelites, who attacked artificial modes of painting and aspired to truthfully copy nature in their works on the advice of Ruskin, whom Morris deeply admired; and further back to the Romantic poets, who pursued the sincerity of literature in reaction to artificial (or unnatural) practices of language in their day. What can be called the Romantic spirit, this article observes, runs through the different phases of Pre-Raphaelite movement, and also through Morris’s remarkable achievements in decorative art and his News from Nowhere. Nowhere, twenty-first-century Britain, is a utopia where all traits associated with modern artificiality have been completely removed, an ideal community in which art/work brings genuine aesthetic pleasure. In this utopian vision, Morris successfully integrates the Romantic tradition and Pre-Raphaelitism into his own socialism.

존 클레어의 ‘푸른 언어’와 그 한계

장성현(Jang, Sunghyun) 문학과환경학회 2013 문학과 환경 Vol.12 No.2

Enclosure poems by John Clare have been highly acclaimed as a model for ecological writing in ecocriticism. What critics find particularly intriguing in these poems is Clare’s effort to develop “a language that is ever green.” Distinctive features of this poetic language include resistance to standardized English and the frequent use of the rhetorical device of prosopopoeia (or personification)--features which ecocritics regard as expressions of a deep ecological consciousness. I argue, however, that Clare’s departure from standards of grammar and punctuation does not parallel his opposition to the tyranny of enclosure. In the cultural context of 1820’s, his nonstandard language cannot be seen as the struggle against linguistic tyranny. Moreover, the ways that Clare employs prosopopoeia are sometimes shown to be the appropriation of the land for releasing his own emotions. While personifying natural objects, in other words, he shows himself to be a ventriloquist. We need to be careful that an ecological reading of Clare’s poetry do not blind us to the limits of his “green language.”

머신러닝 활용 하이브리드 자동차 최적 제어를 위한 피처 선정

장성현(Sunghyun Jang),강창범(Changbeom Kang),차석원(Suk Won Cha),임원식(Wonsik Lim) 한국자동차공학회 2019 한국자동차공학회 학술대회 및 전시회 Vol.2019 No.11

키츠의 『챕먼의 호머』 읽기: 발터 벤야민의 번역이론을 통해

장성현 ( Sunghyun Jang ) 영미문학연구 2016 영미문학연구 Vol.31 No.-

This essay reads Keats`s 1816 sonnet “On First Looking into Chapman`s Homer” as a text that articulates the poet`s view of translation-a view that, the essay argues, coincides closely with that of Walter Benjamin as expounded in his 1921 essay “The Task of the Translator.” The “mistiness” of Chapman`s English translation, as Keats puts it, forcefully engages Keats`s imagination, inspiring him to boldly proclaim that he has grasped the very essence of Homeric epics in Chapman`s work. Benjamin`s ideas about the relation between the original text and the translator`s own language, his conception of “pure language” in particular, lend revealing insights into the way that Keats creatively incorporates Homer into his poetic experiences through Chapman`s mediation as his invention of the two remarkable similes in the sonnet`s sestet illustrates. In other words, Benjamin`s account of the performance of translation helps us better understand how Keats grows to poetic maturity by accessing the Greek canon in the mistiness of translation.

예이츠와 김소월의 비교연구: 영문학자의 입장에서

장성현(Sunghyun Jang) 19세기영어권문학회 2020 19세기 영어권 문학 Vol.24 No.1

This essay examines Yeats’s influence on the poetry of Sowol Kim from a perspective of an English literature scholar. The Korean literati of the 1920s and 1930s enormously admired Yeats, a poet of Ireland, the then British colony. Indeed, Yeats was the most widely translated Western poet in Korea at that time. It is observed that many of the comparative studies of Yeats and Sowol conducted by Korean literature scholars lack a close analysis of the English texts of Yeats’s poetry as well as a knowledge of critical studies on it in English-speaking countries. This study reveals that most of Yeats’s works enjoying popularity among Koreans are deeply indebted to British Romanticism, which actually marked an early phase of Yeats’s poetic career. The main focus of this essay is on comparing Yeats’s two poems “He Wishes for the Cloths of Heaven” and “The Lake Isle of Innisfree,” which drummed up most lively interest among the Korean literati, to some of Sowol’s poems including “Azaleas,” Sowol’s best-known poem. The present study incorporates into its comparative analysis of Yeats and Sowol not only a careful consideration of the historical and cultural backgrounds against which Yeats wrote his poems but also an overview of Western critical approaches to Yeats.