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Shijin Yoo,She-Woong Chung,Jin K. Han 연세대학교 동서문제연구원 2006 Global economic review Vol.35 No.2
premised upon identifying personal factors (e.g. demographics or psychographics) underlyingthe purchase decision. On a broader scope, however, consumer behavior is shaped by cultural andsocial factors, and our understanding would be incomplete without these considerations. To thisend, this study sets out to provide an integrative framework on durable consumption. Specifically,the proposed framework explores whether cultural differences do exist in the perception of aselected durable (e.g. automobile) on the symbolic/utilitarian dimension, which in turn, may affectthe length of the replacement cycle, likelihood of upgrading to a higher status model, as well as,van,pickup truck). Applying a multinomial logit model to Korean and US automobile transactiondata, the finding reveal that Korean consumers tend to have shorter replacement cycles, engage inmore upgrades but are less likely to change the product-type than American consumers.vers of the differences inperception and behavior are put forward. Managerial implications and directions for futureresearch are also discussed.