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Customer Preference on Departure Schedules in Airlines
( Do Hee Han ),( Moon Gil Yoon ),( Meghana Dhungana ) 한국항공경영학회 2011 한국항공경영학회 추계학술대회 Vol.2011 No.-
The main focus is on the preferences of customers and attempted to identify the relationship between preferences and expenditures.. Since the preference for departure time and fare, airlines should design a customer-oriented fare and timing based on customer preference to motivate the use of airlines. The growing complexity of consumer choice in fare, time and service as a result of liberalization in the airline industry has given a space to re evaluate the traditional market segment. The competitive prices have thrown out a challenge to the airlines to find ways for attracting passengers with a mix fare discount, greater frequency and level of service. This paper focus on consumer preference to buy one product over another and what consumers really value? In short, how much does it affect in consumer choice while preferring for time and fare? In this paper, we evaluate the consumer purchase decision process with the preference attributes. We are representing the structure of consumer preferences and some ability for predicting consumer`s behavior towards new product. This research used the Conjoint Analysis Method to obtain the inclination rate of each characteristic. A conjoint analysis model is applied to get the preference value of each attribute. This paper especially focuses on departure time, fare, airline and frequent flyer program in a short haul flight. Through empirical survey the preference between time and fare were evaluated in relation to Korean customers and find the various implications for airlines industry.