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Englishization in Advertising in Korea
Jung, Kyutae 현대영미어문학회 2001 현대영미어문학 Vol.19 No.3
The focus of this paper is on the types of "mixing" in the genre of advertising in Korea. This paper also discusses the form and functions of both Hancha and English in Korean advertising, and their morpho-syntactic features. The diachronic analysis of the advertising in Korea shows that English has been used in Korean advertising since the 1960s, and that certain functions of English in 1990's advertising were previously assigned to Hancha words in the 1960s and 1970s. This study also shows the importance of script in the analysis of advertising in Korea.
Englishization in Advertising in Korea
( Kyutae Jung ) 현대영미어문학회 2001 현대영미어문학 Vol.19 No.3
The focus of this paper is on the types of "mixing" in the genre of advertising in Korea. This paper also discusses the form and functions of both Hancha and English in Korean advertising, and their morpho-syntactic features. The diachronic analysis of the advertising in Korea shows that English has been used in Korean advertising since the 1960s, and that certain functions of English in 1990's advertising were previously assigned to Hancha words in the 1960s and 1970s. This study also shows the importance of script in the analysis of advertising in Korea.
영어 교과서 검정에 적합한 어휘 검색 프로그램에 관한 연구
정규태(Jung Kyutae),이용훈(Lee Yonghun),장경숙(Chang Kyungsuk) 한국외국어교육학회 2007 Foreign languages education Vol.14 No.1
The present study aims to examine vocabulary analysis programs suitable for English textbook authorization in the amended version of the national curriculum. The analysis of WordLister 2002, a conventional vocabulary analysis software, reveals that it fails to meet the needs necessary to authorize textbooks in terms of user-friendliness and limited uses of the vocabulary analysis output. The design of WordLister 2002 is too complicated to be used without special training. While it provides useful information on new vocabulary, it fails to provide information in comparison with the existing research on vocabulary. NLPtools, on the other hand, applies corpus analysis techniques to the analysis of textbook vocabulary. In this program, texts in the textbook are seen as a corpus. Another characteristic is that NLPtools employs analysis methods based on dictionaries. It is found that NLPtools processes special characters in the text, so that the user does not need to process them by using specified input codes as in WordLister 2002. Wordlister 2002 requires its user to register a number of words in the process of vocabulary analysis, whereas the user with NLPtools does not need to register words as its built-in dictionary has a wide range of information on words. NLPtools also provides its users with functions, by which they can get and analyze the information they need. With these advantages over the conventional software, it is suggested that NLPtools can be used as a vocabulary analysis program for textbook authorization in the amended curriculum.
정규태(Jung Kyutae),장경숙(Chang Kyungsuk) 한국외국어교육학회 2006 Foreign languages education Vol.13 No.2
The present study aims to design a web-based syllabus for teaching college English. The theoretical premises underlying the study are drawn from recent developments in relevant fields including web-based instruction, classroom observation and supervision, in-service teacher development, and program evaluation. The model is characterized by its learner-centeredness, teacher observation and supervision for professional development, and process-oriented program evaluation. Data for the program evaluation are gathered from various sources such as questionnaire responses, observation records, supervisory notes, teacher diary entries, and assessment. The information from the evaluation is then fed back to improve the course in a cyclical process. Through a small-scale application of the model some suggestions for its effective implementation are made in terms of institutional support, copyright, student autonomy, teacher roles, and e-learning course evaluation.