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( Anne Lene Bakken Ulseth ) 한국스포츠정책과학원(구 한국스포츠개발원) 2008 International Journal of Applied Sports Sciences Vol.20 No.1
In recent decades, there has been an increasing pluralism in the field of physical activity in the Western countries. The rise of the fitness sector has brought forth new opportunities for physical activity, which have been particularly embraced by women. The question examined in this essay is then whether this expansion of the sport and fitness field implies that new meanings are attached to physical activity, and further, if these meanings are gendered. The empirical analysis is based on two surveys of adult Norwegians exercising in fitness centers (N=1585) or in sports clubs (N=1202), and the comparison of these two exercise arenas. The main finding in this study is that there are substantial differences in the way individuals within the two arenas experience their physical activity. The findings point to a selection process where individuals emphasizing traditional motivations such as pleasure, social factors and achievement are attracted to sports clubs, and is a group largely constituted by men. On the other hand, those finding more instrumental motivations such as fitness, mental recreation, and appearance more important tend to prefer fitness centers, and are a group largely composed of women. The results from this study demonstrate that the rise of the fitness sector has led to an increased diversity in ways of experiencing physical activity.