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Scott G. Isaksen,David Geuens 대한사고개발학회 2007 The International Journal of Creativity & Problem Vol.17 No.1
The purpose of this study was to examine the relationships between VIEW: An Assessment of Problem Solving Style (VIEW; Selby, Treffinger, Isaksen & Lauer, 2004; Treffinger & Selby, 2004), and the preference for learning and using of the specific tools, guidelines, stages and components of the current version of creative problem solving (Isaksen & Treffinger, 2004; Treffinger, Isaksen, & Stead-Dorval, 2006). This study, conducted by Geuens (2006), can be considered a part of a larger program of research called the Cognitive Styles Project, so the previous work done within the program will be summarized to provide an understanding of the broader context for the research. Significant relationships between all three dimensions of VIEW and various creative problem solving (CPS) tools, guidelines and process stages were found. Findings on the Orientation to Change dimension from VIEW were similar to previous findings using the Kirton Adaption-Innovation Inventory (KAI). New insights for the Manner of Processing dimension of VIEW showing, for example, that internals do favor learning Brainwriting. New insights were also found for the Ways of Deciding dimension of VIEW, showing that Task-Oriented deciders reported many more significant relationships for both learning and applying CPS. In general, even though this was a very exploratory study, there was support for the use of VIEW in improving our understanding of style differences for learning and applying CPS.
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RATING SCALES INFLUENCE RESPONSE BEHAVIOR
Cabooter Elke,Geuens Maggie,Weijters Bert,Vermeir Iris 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.4
Questionnaires are an important source of data in marketing research. Unfortunately, survey data is often confounded by response styles such as acquiescence response style, disacquiescence response style, extreme response style and midpoint response style. Researchers can use different rating scale formats, which basically differ on two major dimensions, namely Polarity (unipolar versus bipolar) and Anchoring (only positive numbers or negative and positive numbers). To investigate which scale format performs best in terms of minimizing different response styles, we set up an experiment in which we manipulate Polarity and Anchoring. An online survey (N=337) shows strong effects of Polarity and Anchoring on response distributions and provides evidence for the superiority of the unipolar scale format with positive anchors.
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RATING SCALES INFLUENCE RESPONSE BEHAVIOR
Cabooter Elke,Geuens Maggie,Weijters Bert,Vermeir Iris 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
Questionnaires are an important source of data in marketing research. Unfortunately, survey data is often confounded by response styles such as acquiescence response style, disacquiescence response style, extreme response style and midpoint response style. Researchers can use different rating scale formats, which basically differ on two major dimensions, namely Polarity (unipolar versus bipolar) and Anchoring (only positive numbers or negative and positive numbers). To investigate which scale format performs best in terms of minimizing different response styles, we set up an experiment in which we manipulate Polarity and Anchoring. An online survey (N=337) shows strong effects of Polarity and Anchoring on response distributions and provides evidence for the superiority of the unipolar scale format with positive anchors.
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