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      • KCI등재후보

        스포츠 이벤트 방송중계권 현황과 과제

        김기한(Ki Han Kim),한광걸(Gwang Geol Han) 한국사회체육학회 2002 한국사회체육학회지 Vol.17 No.-

        The purpose of this study was to review the current situation and prospect of sports broadcast rights. This paper also explored the characters of sports special events as corporation`s promotion. The suggestion is made that an effective broadcast rights negotiation and industry have contributed to the issue. The background and current situation are analysed and future recommendations made. The paper attempt to discuss factors contributing to the circumstances and endeavor to imply possible solutions. The research based on literature review and official data offered by several organization. The sports industry and the broadcasting business are closely allied in a symbiotic relationship. While sport organization rely on broadcasters for revenue and publicity, the electronic media know that sporting events are a sure-fire means of attracting the audiences that advertisers will pay to reach. The future recommendations of sports broadcasting were as follows. First of all, the most important thing in sports broadcasting is to set up the rules related to intellectual property. Secondly, activating an internet broadcasting through World Wide-Web. Thirdly, an effective exposure by broadcasting for sponsor company. Finally, The sports industry and the broadcasting business should be closely allied in a symbiotic relationship. Sport marketer must be able to honestly assess the comparative value of their games or events in the eyes of broadcasters and advertisers. While broadcast rights fees can provide an important revenue stream for sports organizations, sport managers must also keep the idea of total return in mind.

      • KCI등재후보
      • KCI등재

        스포츠이벤트 방송의 직간접적 가치에 관한 연구

        김기한(Ki Han Kim),정지규(Ji Gyu Chung) 한국광고홍보학회 2011 광고연구 Vol.0 No.88

        본 연구는 스포츠이벤트 방송을 통한 주관 방송사의 시청률 상승효과를 분석하는데 그 목적이 있다. 시청률 분석을 통해 스포츠 프로그램 그 자체의 시청률 분석뿐만 아니라, 스포츠 프로그램이 인접 정규 프로그램의 시청률에 미치는 영향을 조사하였다. 이를 위해 특정 스포츠이벤트 방송(국가대표 축구 A매치)경기를 대상으로 직간접적인 시청률 상승효과가 채널간과 채널내에서 있었는지 알아보았다. 직접효과의 경우, 방송사가 스포츠이벤트를 편성함으로써 경쟁채널과 자사 정규프로그램에 비해서 월등히 유의미한 시청률 상승효과가 있음을 확인하였다. 간접효과의 경우, 사전전이효과인 유출효과는 채널간과 채널내에서 모두 나타나지 않았으며, 사후전이효과인 유입효과는 채널간과 채널내에서 유의미한 결과가 나왔다. 즉 인기 있는 스포츠이벤트를 방송함으로써 해당 시간뿐만 아니라 이후 시간대에서 시청률을 견인하는 효과가 있었으며, 이는 채널 자체의 인지도와 더불어 광고 시청률에도 일정부분 영향을 미친다고 추론할 수 있다. Television rating is a key factor for determining the unit price of the broadcasting advertisement. This study examined the influence of telecasting sports events (Korean National Football Teams` A-match games) on the television ratings of the sports program (direct effects) and the programs adjacent to the sporting events (indirect effects). The ratings of the sports programs and adjacent programs were compared to the ratings of the host broadcaster`s regular television programs, and to the competing broadcasters` television programs. The findings show that sporting events had higher television ratings as compared to the host broadcaster`s and the competing stations` regular television programs. In addition, it appeared that those programs aired after, but not before, the telecasts of sporting events had significantly higher ratings than the television ratings of the regular programs on both the host broadcaster`s and the competing stations` channels. Theoretical and practical implications are discussed.

      • KCI등재
      • KCI등재
      • KCI등재
      • KCI등재

        태권도 코치들의 변혁적,거래적 리더십이 선수들의 리더 만족, 리더 효과, 그리고 리더 신뢰에 미치는 영향

        김기한 ( Ki Han Kim ),박대성 ( Dae Sung Park ) 한국스포츠산업경영학회 2009 한국스포츠산업경영학회지 Vol.14 No.3

        본 연구는 태권도 코치에 대한 변혁적·거래적 리더십이 리더 만족, 리더 효과, 그리고 리더 신뢰에 미치는 영향을 규명하여 일선 현장에서 태권도 선수들을 지도하는 코치들의 리더십 개선에 시사점을 줄 수 있는 기초 자료를 얻기 위한 것이다. 연구대상은 2009년 4월 24-28일까지 강원도 홍천에서 이루어진 유니버시아드대회 국가대표선발전에 참가한 선수 493명을 대상으로 이성철, 김홍(2008)의 연구와 백문종(2008)의 연구에서 사용한 측정도구를 보완하여 설문조사를 실시하였다. 자료처리는 탐색적 요인분석(exploratory factor analysis : EFA)과 상관관계분석(correlation analysis), 그리고 중다회귀분석법(multiple regression analysis)을 이용하였으며, 그 결과 다음과 같은 연구결과를 얻을 수 있었다. 첫째, 태권도 코치들의 변혁적·거래적 리더십이 선수들이 인식하는 리더 만족에 영향을 미치는 요인으로는 카리스마(β=.379), 개별적 배려(β=.191, 지적자극(β=.154), 그리고 상황적 보상(β=.106) 요인 등 이었다. 둘째, 변혁적·거래적 리더십이 리더 효과에 영향을 미치는 요인은 카리스마(β=.255), 개별적 배려(β=.229,), 지적자극(β=.195, 요인 등 이었으며, 셋째, 리더 신뢰에 영향을 미치는 요인으로는 카리스마(β=.287), 개별적 배려(β=.218), 그리고 지적 자극(β=.21) 요인 등으로 나타났다. The purpose of this study was to examine the relationship of the transformational and transactional leadership of taekwondo coaches to the satisfaction of players with the leaders, leadership effect and their trust in the leaders. The subjects in this study were 493 players who tried out for the Korean team in the 2009 Universiade that was held in Hongcheon, Gangwon Province, on April 24 to 28. A survey was conducted to gather data, and the instrument used in this study was prepared based on the inventories used in Lee Seong-cheol and Kim Hong(2008)``s study and Back Moon-jong(2008)``s study. As for data analysis, an exploratory factor analysis(EFA), correlation analysis and multiple regression analysis were utilized. The findings of the study were as follows: First, as for the influence of the transformational and transactional leadership of taekwondo coaches on the satisfaction of the players with the leaders, the two kinds of leadership had an impact on satisfaction with charisma(β=.379), satisfaction with individual care(β=.191), satisfaction with intellectual stimuli(β=.154) and satisfaction with contingent reward(β=.106). Second, in regard to the impact of the two leadership styles on perceived leadership effects, the leadership styles affected charisma(β=.255), individual care (β=.229) and intellectual stimuli(β=.195). Third, concerning the influence of the two leadership styles on leader trust, the leadership styles exercised an influence on trust in charisma(β=.287), trust in individual care(β=.218) and trust in intellectual stimuli(β=.21).

      • KCI등재

        실외 골프연습장의 물리적 환경이 소비감정 및 재구매의도에 미치는 영향

        김기한(Ki Han Kim) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.37

        The purpose of this study is to examine relationship between parking facilities, practice facilities, convenience & spatiality, which are physical circumstances in outdoor golf Practice Place, and consumption emotion & re-purchase intention. Just 273 copies, which were judged to have no problem about data processing, among the collected questionnaires, were utilized as the final materials. The coding work was performed by using SPSS WIN Program 14.0, AMOS 7.0. And then, the following conclusions were elicited through frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmative factor analysis(CFA), and structural equation modeling(SEM). First, the physical environment was indicated to have positive influence upon purchase emotion. Second, the physical environment was indicated to have positive influence upon re-purchase intention. Third, the consumption emotion was indicated to have positive influence upon re-purchase intention.

      • KCI등재

        유소년 방과 후 농구교실 참가동기

        정경(Jeong Kyeong Kim),김기한(Ki Han Kim) 한국사회체육학회 2007 한국사회체육학회지 Vol.0 No.30

        This research aims to determine what motivates children to participate in the after-school basketball class. To that end, 220 subjects were selected through random sampling in April 2006 from among participants in basketball classes operating in Daegu and North Gyeongsang Province. Data were analyzed using t-test or one-way analysis of variance. The analysis based on research hypotheses came up with the following results. First, as to their basketball class participation motivation by gender, the male group had a higher level of motivation of cleanness, physical aptitude, professionalism, demonstration of show-off, achievement, and spontaneity. Second, as to their basketball class participation motivation by school year, there was a statistically significant difference in all types of motivation, and elementary schoolers in higher school grades had a higher level of motivation than middle school students. Third, as to their basketball class participation motivation by religion, other group and Buddhist group had a higher level of motivation. Fourth, as to their basketball classroom participation motivation by their parents` occupation, participants with their parents` occupation being professional had the highest level of motivation. Fifth, as to their basketball classroom participation motivation by region, residents in cities and counties, overall, had a higher level of motivation. In particular, residents in cities and counties had a high level of motivation of physical aptitude, demonstration of show-off, and spontaneity. Sixth, The villa-residents group had a higher level of motivation than the apartment-residents group. Seventh, the house-owning group had a higher level of cleanness motivation, and the rented-house group had a higher level of motivation of show-off and achievement. Eighth, as to their basketball classroom participation motivation by participation period, The 1 to 6-month group had the highest cleanness motivation level, the 1 to 2 year or lower group had the highest physical aptitude motivation level, and the 7 to 12-month group had the highest level of motivation of show-off, achievement and spontaneity. Ninth, as to their basketball classroom participation motivation by participation attitude, The positive-participants group had a high level of motivation of physical aptitude and spontaneity. Tenth, as to their basketball classroom participation motivation by participation frequency, the weekly four-time or more participants group had the highest level of all types of motivation. Eleventh, as to their basketball classroom participation motivation by preference over basketball, The group which liked basketball had a higher level of physical aptitude motivation, while the group which did not like basketball had the highest level of motivation of cleanness, achievement and spontaneity.

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