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박영심(Youngsim Park),송만용(ManYong Song),이창근(ChangKeun Lee) 한국멀티미디어학회 2008 한국멀티미디어학회 학술발표논문집 Vol.2008 No.1
디지털적 상황의 전개에 의하여 문화의 경계현상은 사라지고 새로운 양상들이 나타나고 있다. 그런데 그러한 디지털적 양상이 이전과는 다른 것이 아니라 이전에 서로 상이한 영역에 있었던 것의 결합으로 생성되고 있다. 이것은 다분히 포스트모던의 성과로 새로움에 대한 새로운 정의가 필요로 하게 되었다. 그것이 서로 반대적 혹은 이질적 개념이 결합되어 브랜드의 가치를 높이는 크로스오버(Crossover)적 현상인 것이다. 이것은 경계의 해체와 새로운 융합(Convergence)의 커뮤니케이션으로 인간의 감성에 더욱더 호소하고 가치창출을 하는 전략에 적극적으로 활용되는 것을 목표로 하고 있다. 이러한 크로스오버적인 것은 음악에서 먼저 시작되어 패션과 자동차디자인에서도 나타나고 있다. 그리하여 본 소고에서는 광고디자인에서 나타난 크로스오버적 양상을 살펴보고자 한다. 그리하여 자유롭고 이질적인 비교의 대상을 결함 속에서 가장 인간적이고 새로운 감성으로 충족시키는 결과를 고찰하고자 한다.
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여성 베이비부머들의 식생활 태도와 미래 식생활 요구도 조사
남혜원,명춘옥,박영심,Nam, Haewon,Myung, Choonok,Park, Youngsim 한국식품영양학회 2013 韓國食品營養學會誌 Vol.26 No.4
The purpose of this study is to examine female baby boomers' dietary habits and their attitudes together with their needs for future perspectives of dietary life. Our aim is to use these findings as a basic data when forecasting for food-related industries or policy making. A survey is being carried out for a total of 358 female baby boomers and analyzed by SPSS 12.0. The following is a summary of this study. The average age is 52.6 years old, most of them graduated from highschool (63.1%) and had a nuclear type of family (76.1%). Only 39.0% is composed of housewives, others had either full-time or part-time jobs. Self-assessment of stress is not so high and only 8.1% are dissatisfied with their lives. 38.2% are either overweight or obese in terms of BMI, and most of them are non-smokers (97.2%) or non-drinkers (63.0%). Their mean dietary habit scores are $70.6{\pm}11.8$, and the scores show significant relations with their education levels (p<0.01), monthly income (p<0.01), life satisfaction rates (p<0.001), stress levels (p<0.001), smoking habits (p<0.05), drinking habits (p<0.05), regular exercises (p<0.001) and regular health check-ups (p<0.05). The rate of skipping breakfast, lunch and dinner are 18.2%, 1.1%, 5.2% respectively. The main reason for skipping breakfast is the 'lack of time'. With regards to the frequency of grocery shopping, almost half of the subjects (55.7%) said '1~2 times per week' and bought mainly raw food sources such as vegetables, fruits, and meats. The majority of the subjects (91.3%) report that they cooked meals at homes, and took about 1 hour of time. The subjects also point out that cooking was a bothering task, and only 46.4% would prepare meals at home, while others would rather eat out or eat convenience foods. The main reasons for not wanting meal services in the elderly welfare facility are because they didn't want to live such places (48.4%) and the meals are tasteless (31.3%). As for delivery meal services, 60.1% are aware of it, and 39.9% would consider using it in the future. Factors to be considered when using the delivery meal service are sanitation (43.7%), nutrition (28.7%), taste (18.4%), price (6.3%), and brand name (2.9%). This study is expected to be used as useful information when developing food-related strategies for baby boomers in the future.
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베이비부머 여성들의 식생활 라이프 스타일에 따른 HMR 구매행동 및 요구도
명춘옥,남혜원,박영심,Myung, Choonok,Nam, Haewon,Park, Youngsim 한국식품영양학회 2016 韓國食品營養學會誌 Vol.29 No.1
The purpose of this study was to analyze the food-related lifestyle choices of female baby boomers and to investigate variables regarding home meal replacement (HMR) buying behaviors and future needs. This study was conducted on 358 female baby boomers 53 years of age living in Gyeonggi and near Seoul. Out of 420 distributed questionnaires, 358 were returned and used for analysis (response rate: 85.2%). As a result of cluster analysis, three groups were identified based on the food-related lifestyles : a value-seeking group, a convenience-seeking group, and a health-seeking group. Among the three groups, there were significant differences in two socio-demographic characteristics, education level (p<0.05) and regular exercise (p<0.01), and in several health- and food-related habits, type of breakfast (p<0.01), type of dinner (p<0.05), dinner details (p<0.05), frequency of eating out (p<0.05), and eating habits score (p<0.01). The health-seeking group was significantly more likely to purchase ready to cook (RTC) items (59.1%) than were the other groups (p<0.001). However, the ratio of HMR purchasing for the purpose of meal replacement (p<0.05) and an HMR purchasing frequency of more than twice a week (p<0.001) were significantly lower in the health-seeking group. Reasons for selecting HMR showed a similar tendency among groups in taste (26.2%), convenience (18.7%), price (16.9%), safety (15.3%) and type of food (14.3%). However, the satisfaction scores for hygiene and safety reported by the health-seeking group were significantly lower than those reported by the other groups. More than two-thirds of all respondents were willing to purchase HMR in the future, though there were significant differences according to group: convenience-seeking group, 73.1%, health-seeking group, 70.1%, and value-seeking group, 65.7% (p<0.05). Our results suggest that the number of baby boomers purchasing HMR products will continue to grow and baby boomers will want HMR products to be more healthy (52.0%), safe (28.5%) and delicious (13.4%). An emphasis on taste was high in the convenience-seeking group, whereas an emphasis on health was high in the health-seeking and value-seeking groups. In conclusion, this study shows various food-related lifestyles amongst female baby boomers and illustrates the need to develop HMR marketing strategies targeted to these different lifestyles.
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한 · 중 저가 화장품 콘텐츠의 패키지 디자인요소 비교 분석
왕소혜(Wang, Xlaohui),박영심(Park, Youngsim),김치용(Kim, Cheeyong),이창근(Lee, Changkeun) 한국멀티미디어학회 2016 멀티미디어학회논문지 Vol.19 No.8
These days, not only a quality of a product but also a design of it plays an important role. Throughout this analysis, I would like to discuss how a design of package works in the cosmetics with the fact that low cost cosmetics sales better than high cost cosmetics. In this research, there are five samples each for Korean and Chinese low-costed cosmetics to yield a result about an element of package design. Based on that result, there was an survey about two different package design followed by the research problems. Throughout research, an attention and familiarity of package which was considered of characteristics of China was more effective on Chinese consumers. In order to activate the content market of cosmetics, it is utilized to manufacture taking into account the maximum of the design elements in the package design is a conclusion that affect the time of purchase. In this paper, one in which I hope to help in the development of being utilized as a basis article content market industry for pre-market research foray into the Chinese market is South Korean cosmetics.
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