Research On the Current Situation of Autonomous Vehicle Industry in China

Yanlu Yang(Yanlu Yang),Kidong Lee(Kidong Lee),Yiyuan Wang(Yiyuan Wang) 동아시아무역학회 2022 Journal of East Asian Trade(JEAT) Vol.4 No.1

Purpose – The purpose of this paper is exploring the challenges it faces in the development status of domestic autonomous vehicle, looks forward to its future, and hopes to promote the research and development in this field and provide reference for promoting the development of autonomous vehicle. Design/Methodology/Approach – Through the theoretical research on the development status of autonomous driving industry and national policies. Findings – This paper studies precision marketing and smart recommendation, creative advertising improves revenue structure, optimizing user experience, resolving copyright disputes. Research Implications – Affected by the COVID-19, the automobile industry as a whole is in a depressed state, and the future market competition will become increasingly fierce. Since the outbreak of the new crown disease, unmanned distribution vehicles have played an active role in epidemic prevention in many cities. The automobile industry is bound to complete the transformation from traditional manufacturing to intelligent manufacturing.

Research on Effect of Tnsformational Ladership on Inovation Bhavior: Verify the Mderating Efect of Eror Mnagement Clture

Yanlu Yang(Yanlu Yang),Kidong Lee(Kidong Lee),Yiyuan Wang(Yiyuan Wang) 동북아경상학회 2022 동북아경상연구 Vol.3 No.1

Purpose – The purpose of this paper is exploring the existing problems of the barrage video website in view of the current situation that the barrage video website has a great impact on people’s video viewing mod. Design/Methodology/Approach – Ased on marketing, the paper studies the main problems of barrage video website. Based on the case analysis and the marketing theory of 4C, taking BILIBILI as an example, which is the most popular barrage found four main problems of barrage video website: lacking of humanization in UI design, unreasonable video content, copyright disputes and single income model. Therefore, we make four suggestions. Findings – This paper studies precision marketing and smart recommendation, creative advertising improves revenue structure, optimizing user experience, resolving copyright disputes. Research Implications – In the management of this paper, this study has significance in improving the content of barrage video website, spreading positive energy, improving user experience and reducing user cost, which will also provide reference for other scholars’ follow-up research.

Research on the Impact of Information Sharing on the Stone Trade Supply Chain between China and South Korea

Yanlu Yang(Yanlu Yang),Yiyuan Wang(Yiyuan Wang),Minghao Gao(Minghao Gao) 동아시아무역학회 2022 Journal of East Asian Trade(JEAT) Vol.4 No.2

Purpose - Based on the important influence of information, this paper studies the impact of information sharing on the Stone trade supply chain achievements between China and Korea and the influencing factors of information sharing in the stone trade supply chain. Design/Methodology/Approach - Based on the important role of information sharing, this study explored the connotation of information sharing, the categories of influencing, factors and the types of supply chain achievements through theoretical traceability, and empirically analyzed the correlation between various variables through questionnaires and spss.12. Findings - This study believes that the influencing factors of information sharing include information sharing intention, transaction dependence, enterprise reputation, product characteristics, and information reading ability. The stone trade supply chain performances between China and South Korea include price, supply time, quality, flexibility, and stone resource conservation. In addition to product characteristics, other influence factors positively impact information sharing, which positively impacts supply chain performances. Research Implications - This study is of great significance to improve the information sharing level of China’s South Korea stone trade supply chain. It provides constructive suggestions for improving the information-sharing level.

Research on Intelligent Urban Traffic Construction for Driverless

Yanlu Yang(Yanlu Yang),Yiyuan Wang(Yiyuan Wang),Minghao Gao(Minghao Gao) 동북아경상학회 2022 동북아경상연구 Vol.3 No.2

Purpose - The purpose of this paper is to explore the existing problems of the barrage video website in view of the current situation that the barrage video website greatly impacts people’s video viewing mod. Design/Methodology/Approach - Based on the subversive revolutionary impact of driverless technology on the future of urban intelligent transportation, this paper mainly adopts the method of theoretical analysis. Combined with the current urban intellectual transportation construction status, it conducts theoretical research on future urban thoughtful transportation construction planning. Findings - This study puts forward constructive suggestions on the smart construction of future cities from six aspects: top-level design, technical support, intelligent infrastructure construction, intelligent transportation decisionmaking system, industry and talent construction, and social cooperation. Research Implications - In the management of this paper, This paper is of great significance to the planning and construction of smart transportation in future cities and the coordinated development of driverless and smart transportation.

Research on the Willingness to Use Robotaxis Based on Ride-Sharing: Targeting Chinese Consumers

Yanlu Yang,김영길,이기동 한국무역연구원 2023 무역연구 Vol.19 No.1

Purpose – Ride-sharing is an economical, convenient, and environment-friendly way to travel. Robotaxi, which reflects the two themes ”ride-sharing + self-driving”, is in the “going public” stage. Therefore, pre-research on public willingness to use robotaxi is of great significance for the successful realization of “going public” for Robotaxi. Design/Methodology/Approach – This paper conducted theoretical research and empirical analysis on public willingness to use Robotaxi in China from the perspective of ride-sharing, and drew on the UTAUT model of the “authoritative model” for the acceptance and adoption of new technologies to build a theoretical model of willingness to use Robotaxi. Findings – The analysis results show that, in the comprehensive impact of multiple factors, the public’s Perceived Travel Change (PTC) and Perceived Travel Risk (PTR) are the main positive and negative endogenous variable affecting willingness to use Robotaxi. The public’s Perceived Media Impact (PMI) and Perceived Government Support (PGS) are the positive exogenous variables affecting willingness to use Robotaxi and have an impact on endogenous variables, but Perceived Travel Comfort (PTC) has no significant impact on willingness to use Robotaxi. Research Implications – Based on the results of theoretical research and empirical analysis, this paper puts forward some referential suggestions for the “going public” of Robotaxi in the future.

Research on Local Employment Intention of College Graduates Facing Urban Economic Development: Based on R City in China

Yiyuan Wang,Yanlu Yang 동아시아무역학회 2023 Journal of East Asian Trade(JEAT) Vol.5 No.1

Purpose - Based on the highly coupled relationship between local college graduates’ localized employment and urban economic development, this paper mainly studies the willingness and influencing factors of local college graduates’ localized employment. Design/Methodology/Approach - Based on theoretical research, this paper takes R city in China as the specific research object. It uses a combination of academic research and empirical analysis methods to conduct a questionnaire survey on 306 students from four local universities in R city. A total of 231 valid questionnaires were collected, and the collected data was statistically analyzed using Spss.22. Findings - This paper found that there are significant differences in the willingness of local employment among students from different universities in R city. Factors such as understanding of employment policies, attractiveness of employment policies, natural environment, convenience of life, housing prices, levels, wage levels, urban development prospects, and employment opportunities affect the willingness of local university students in R city to work locally. Among them, the positive impact of urban development prospects is the most prominent, followed by the understanding of employment policies. The attractiveness of employment policies and convenience of life, while housing prices have had a negative impact. Research Implications - The research results of this article provide valuable references for local cities such as R city to formulate talent policies, attract talent aggregation, enhance the willingness of local university graduates to localize employment and build a virtuous cycle mechanism between education investment and economic output. R city should tell the future development story of the city well, formulate talent policies that are more conducive to talent aggregation without realizing the story, and better promote talent policies.

Theoretical Research on the Influencing Factors of Collaborative Innovation in the Coal Industry: Based on the Collaborative Innovation in China’s Coal Industry

Yiyuan Wang,Baolun Yuan,Yanlu Yang 동북아경상학회 2023 동북아경상연구 Vol.4 No.1

Purpose - Based on the importance of collaborative innovation in solving existing problems in the Chinese coal industry, this study mainly studies the categories of influencing factors of collaborative innovation in the Chinese coal industry. Design/Methodology/Approach - Due to the deep vertical intersection and extensive horizontal correlation of existing problems in the Chinese coal industry, collaborative innovation in the Chinese coal industry requires the use of a ““full factor”” collaborative innovation method. This study mainly comprehensively sorts out and analyzes the categories of influencing factors that affect collaborative innovation in the Chinese coal industry from a theoretical perspective. Based on this, a “pyramid spiral” operational process model for all-factor collaborative innovation in ’China’s coal industry has been constructed. Findings - Through theoretical analysis and model construction, this paper finds that the influencing factors of collaborative innovation in ’China’s coal industry are mainly divided into objective resource factors, subjective willingness factors, mode selection factors, and operational mechanism factors. Objective resource factors include research personnel, research funds, research facilities, research policies, and achievement transformation channels; Subjective willingness factors include research environment, resource complementarity, interest-driven, value orientation, etc; The factors for mode selection include the characteristics of scientific research projects, the level of research participants, etc; And the operational mechanism factors include team formation mechanism, mode selection mechanism, knowledge sharing mechanism, and achievement evaluation mechanism. Research Implications - This study lays a the oretical foundation for empirical research on the mechanism of the influencing factors of collaborative innovation in the Chinese coal industry. Also, it provides reference for constructing the operational mechanism of collaborative innovation in the Chinese coal industry.