Foreign Direct Investment Effect on Economic Growth in Selected Asian Countries

KHIN THEINGI AUNG,김현석 한국무역통상학회 2022 무역통상학회지 Vol.22 No.6

The purpose of this study is to examine the impacts of foreign direct investment (hereafter FDI) on economic growth in selected Asian countries: Brunei, Indonesia, Malaysia, Thailand, and Vietnam. The study also utilizes instrumental variables including regulatory quality, government effectiveness, corruption control, political stability and absence of violence, voice and accountability, and rule of law to explain differences in institutions and macroeconomic policies in the host countries. Data was gathered from the World Bank and the Worldwide Governance Indicators(hereafter WGI) between 2002 and 2019 and analyzed using ordinary least squares(hereafter OLS), two stage least squares(2SLS), and generalized method of methods(hereafter GMM) methodologies. These selected Asian countries have seen higher FDI inflows in recent years, it is important to figure out the reason, and we would like to concentrate on the influence of FDI on economic growth in each of these Asian countries, together with the effect of these instrumental factors on FDI. This study show that the impact of FDI on a country's GDP growth rate is dependent on the economy's institutional quality. The FDI and domestic investment are positively connected and have an influence on economic growth in these selected Asian countries when instrumental characteristics such as accountability, corruption control, political stability, and the absence of violences are taken into account. The country's macroeconomic policies and institutional stability have an impact on its economic growth. For FDI-driven growth to materialize, comprehensive institutional stability and macroeconomic policies are required.

Research on the Product Marketing Strategy of Xinte Technology Co., Ltd. under the background of “Double Carbon”

Yongteng Liu(Yongteng Liu),Haonan Zhang(Haonan Zhang) 동아시아무역학회 2022 Journal of East Asian Trade(JEAT) Vol.4 No.2

Purpose - Based on the PEST analysis method and 4V marketing theory, this paper points out the problems of product marketing strategy and puts forward some optimization strategies to help Xint Technology Co. At the same time, by helping enterprises to build ESG development strategies, promote regional green economy, provide references and suggestions for other similar enterprises, and help achieve the double carbon goal early. Design/Methodology/Approach - First of all, this paper uses the method of literature investigation, searches the authoritative data related to the research object and content through the Internet, and collects the relevant documents and research data. Secondly, based on the product marketing strategy of Xint Technology Co., Ltd., the existing product marketing strategy of Xint Technology Co., Ltd. is analyzed from four aspects: product differentiation, product functionalization, and brand promotion. Finally, the article investigates the product marketing situation and collects enough valuable first-hand information to study the existing problems of Xinte Technology Co., Ltd. Findings - In this paper, we find some problems, such as a lack of product differentiation, lack of product functionalization, low added value, and lack of brand propaganda. The best solution is found according to the marketing method. Research Implications - This paper takes Xint Technology Co., Ltd. as the research object and analyzes its macro environment, development, and problems in product marketing strategy. By using PEST analysis and 4V theory to analyze the macro-environment and product marketing strategy of Xint Technology Co., Ltd.. Finally, combined with the environment and development of the enterprise, it helps the enterprise to optimize its marketing strategy. The method of optimizing product structure and marketing strategy is put forward, which can provide a reference for the research of product marketing promotion and enterprise development path.

An Empirical Study on Self-service Technologies and Consumer Satisfaction

Sun Yao 동아시아무역학회 2020 Journal of East Asian Trade(JEAT) Vol.2 No.2

Purpose - This research examines what factors principally affect consumers’ acceptance of Self-Service Technologies and intent to use. Design/Methodology/Approach - To answer the research question, the TAM was adopted. We collected data from market research. By adopting TAM, we examine the factors that affect the continuous use intention of Self-Service Technologies. Findings - The empirical results show that SSTs’ usefulness and ease of use positively affect consumers’ intension to use in line with the proposed assumption. Research Implications - The perceived usefulness and perceived ease of use positively affect continuous use intention. The Self-Service provider would enhance usefulness and ease of use, then increase the likelihood of adopting Self-Service Technologies.

新型冠状病毒背景下韩国餐饮行业现状分析与发展策略研究

李倩,茹(Qianru Li),赵,佳(Jia Zhao) 동아시아무역학회 2020 Journal of East Asian Trade(JEAT) Vol.2 No.2

本研究的目的是分析新冠状病毒疫情对韩国餐饮行业的影响,并针对研究出的影响提出合理的经营方法,为韩国食品饮料行业的未来发展提供参考。本研究的方法主要是以文献数据为中心进行汇总式调查分析,选择有价值的数据进行分析研究。根据本研究的研究结果得知,随着新冠状病毒在全球的扩散,韩国的餐饮也遭受严重的打击,餐饮业市场萎缩,销售额下降; 人们的生活方式发生转变,非面对面服务需求在不断增大。本研究的意义是在于为韩国未来餐饮行业的发展提供良好可行的策略,为了提高调查结果的准确性,后续研究中可以补充新的调查方法; 并期待广泛研究其他领域。 Purpose - The purpose of this paper is to analyze the impact of the COVID-19 on the Korean restaurant business, and to put forward reasonable management methods for the future development of Korean restaurant business. Design/Methodology/Approach -Based on marketing, the main method of this study is to collect and analyze the literature data and select valuable data for analysis and research. Findings - This paper studies the market crisis and future development strategy of Korean restaurant business. Research Implications - In the management of this paper, this study has significance in alleviate the crisis of COVID-19 to Korean restaurant business and promote the development of Korean restaurants.

大学生在校期间创业问题研究

程文思(Wensi Cheng),李逢英(Fengying Li) 동아시아무역학회 2019 Journal of East Asian Trade(JEAT) Vol.1 No.1

近年来, 就业难成为了大家讨论的热门话题,面对严峻的就业形势, 大学生创业应运而生。 已经有部分在校大学生突破传统的思维进行了自主创业。 但我国在大学生创业方面起步较晚, 创业开展范围和规模还较小, 大学生创业成功率还较低。 本文通过发放调查问卷的方式对山东政法学院商学院在校学生创业情况进行了大致的调查, 统计结果显示, 山东政法学院商学院学生在校期间创有创业计划的人数占20%, 进行创业的人数仅占12%, 学生创业的意识较薄弱, 创业率较低。 论文对创业率低的原因进行了相应的分析。 论文最后针对大学生创业率低的相关问题, 有针对性地提出了相应的意见和建议。 In recent years, both society and college students, employment has become the most popular topics discussed. Faced with the severe employment situation, college students entrepreneurship arises at the historic moment. Have some college students break through the traditional thinking of self-employment. But in the aspect of college students entrepreneurship in China started late, entrepreneurship to carry out the scope and scale is small, college students entrepreneurial success rate is low. In this paper, by means of questionnaires in Shandong institute of politics and law school students entrepreneurship has carried on the general survey, the results showed that in Shandong institute of politics and law school students during the period of school has a business plan, the number of 20%, to business accounts for only 9%, the number of students entrepreneurial awareness is relatively weak, low rate of entrepreneurship. Paper finally related questions of low rate of entrepreneurship for college students, puts forward the corresponding opinions and Suggestions.

弹幕视频网站的营销策略研究: 以BILIBILI为例

陶瑞(Rui Tao) 동아시아무역학회 2020 Journal of East Asian Trade(JEAT) Vol.2 No.2

Purpose - The purpose of this paper is exploring the existing problems of the barrage video website in view of the current situation that the barrage video website has a great impact on people’s video viewing mod. Design/Methodology/Approach - Based on marketing, the paper studies the main problems of barrage video website. Based on the case analysis and the marketing theory of 4C, taking BILIBILI as an example, which is the most popular barrage found four main problems of barrage video website: lacking of humanization in UI design, unreasonable video content, copyright disputes and single income model. Therefore, we make four suggestions. Findings - This paper studies precision marketing and smart recommendation, creative advertising improves revenue structure, optimizing user experience, resolving copyright disputes. Research Implications - In the management of this paper, this study has significance in improving the content of barrage video website, spreading positive energy, improving user experience and reducing user cost, which will also provide reference for other scholars’ follow-up research.

Analysis on the Present Situation of Golf Vocational Training in China

Xiaoyu Zhang(Xiaoyu Zhang),Junhee Hong(Junhee Hong) 동아시아무역학회 2022 Journal of East Asian Trade(JEAT) Vol.4 No.1

Purpose – Golf started on September 30th, 1982, when Zhang Junlin registered and established Shenzhen Golf Club Co., Ltd. in Shenzhen Municipal Market Supervision Administration. In September of the same year, it was approved by Shenzhen Municipal People’s Government. The establishment of the first established golf club in China also marks the official entry of modern golf into the Chinese market. In 1997, Shenzhen University established the first golf major in China, and now there are nearly 600 golf courses in China. China’s golf industry is still developing at a high speed despite policy restrictions. However, there are still some deficiencies in golf vocational training in China. Through the analysis of the shortcomings, the reasonable development direction is put forward. Design/Methodology/Approach – With the development of golf industry, supporting education has also been carried out in China. Since Shenzhen University, many colleges and universities have also carried out related majors. Golf industry is not limited to golf, but also includes lawn planting, garden art, fashion design, sporting goods manufacturing, hotel management, real estate development, golf education and training, etc., which makes the golf industry bring a variety of jobs and personnel needs. It also makes golf clubs pay more attention to talent cultivation. In this paper, the problems existing in the training of golf talents in clubs and universities are listed and analyzed by means of investigation, to find out the appropriate direction. Findings – Children are an important member of golf club staff. How to carry out good caddy training and improve caddy’s professional level and comprehensive quality has become the task focus of golf club managers. At present, the common problems of golf caddies in China are: 1. There is no uniform training standard, which makes the quality of caddies uneven. 2. The income of caddies is unstable. 3. Most of the temporary employment relationships between caddies and clubs. 4. Caddy talent reserve can’t meet the needs of club staff. 5. Caddy occupation requires physical condition, and it is difficult to transform after unemployment. Research Implications – A good teaching foundation is an important way to cultivate talents, and only the mutual communication between clubs and colleges can help improve the ability of golf vocational training in China.

中国高尔夫消费者在社交活动中的体面感对商品满意度和品牌态度的影响

张,霄,宇(Xiaoyu Zhang),徐浩龙,(Haolong Xu) 동아시아무역학회 2020 Journal of East Asian Trade(JEAT) Vol.2 No.2

Purpose - The purpose of this paper is hoping to study the relationship between the variables of sense of decency in social activities, product satisfaction, brand attitude of Chinese golf consumers. Design/Methodology/Approach - Based on consumers who like to play golf in the northeast of China are selected as the research object, and the convenience sample sampling method of nonprobability sample sampling method is used to extract samples. Findings - This paper studies significant statistical difference between sense of decency in social activities and product satisfaction, there was a significant statical difference between product satisfaction and brand attitude with all sub factors, there was a significant statical difference between sense of decency in social activities and brand attitude. Research Implications - In the management, the research on the influence of soybean import volume on futures price is perfected, which provides theoretical basis for maximizing import welfare and improving domestic futures market.

Exploring and Thinking about the Digital Transformation of Enterprises under the Middle Office Architecture Strategy

Peirong Yao(Peirong Yao) 동아시아무역학회 2022 Journal of East Asian Trade(JEAT) Vol.4 No.2

Purpose - This paper provides a detailed analysis of the connotation of the middle office architecture. It explains the middle office’s role, operation mechanism, and development status. Design/Methodology/Approach - This paper focuses on the theoretical description of the enterprise portrait suitable for implementing the middle office architecture, the core value of the middle office output, the typical architecture of the central office construction, and the strategic adjustment of the organizational structure, and the strategy of maximizing the effectiveness of the middle office strategy. The typical areas of the current implementation of middle office architecture strategy are also listed, and further outlook on the development trend of middle office architecture is given. Findings - As a necessary tool for data-enabled businesses, data middle office applications have entered a period of development. This paper provides ideas and references for enterprises to build and implement a middle office architecture and thus drive their digital transformation. Research Implications - Digital transformation is gradually becoming necessary for enterprises to achieve sustainable operations. We need to digitize product development, supply chain, manufacturing, sales, and service, but most importantly, we need to digitize the user interface. Therefore, building a connection platform between “virtual” and “real” is necessary, and the middle platform architecture is one of the best solutions.

Why New National Products Are “Trendy” Up: The Era of Happiness for Generation Z Consumption Is Coming

Na Qu,Yeong-Gil Kim 동아시아무역학회 2021 Journal of East Asian Trade(JEAT) Vol.3 No.2

Purpose – The purpose of this paper is to reveal the underlying reasons for the popularity of new Chinese brands, and to provide guidance for the brand s future development.From the macro background to the multi-faceted analysis of micro-enterprises and consumers, the article uses Perfect Diary as a representative to analyze the opportunities and challenges of Chinese new domestic brands using digital marketing. Design/Methodology/Approach – Based on a combination of macro and micro perspectives, thispaper analyzes the macro industry background, technology background and market background, Changes in micro-consumer groups and changes in new marketing methods of enterprises and so on.In addition, the article reveals the underlying reasons for the popularity of domestic products, and uses the Perfect Diary brand that created the miracle of DTC sales as a case to analyze the success reasons, opportunities and future challenges of the digital marketing of new domestic brands. Findings – It can be seen from the case study of the article: Although the market for Chinese domestic brands is huge, the competition is fierce. In the same general environment, because marketing methods that quickly stand out are also easy to learn and imitate, consumers always return to the product itself. No matter which track you want to maintain a winning position, you must pay attention to product development while focusing on marketing. Research Implications – By analyzing the current strategy of Guochao s new brand and the current external environment and situation, it can provide guidance for the future development of local new brands and even all manufacturing companies.