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RISS 인기검색어
- 검색키워드
- 저자 : Pam Lee (검색결과 4 건)
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Progress in Smart Tourism 2010-2017: A Systematic Literature Review
Lee, Pam,Zach, Florian J.,Chung, Namho Smart Tourism Research Center 2021 Journal of smart tourism Vol.1 No.1
Smart tourism technologies are becoming ever more pervasive and an increasing number of destinations and hospitality establishments are investing in smart tourism initiatives. However, while governments and businesses around the world are aggressively pushing the smart tourism agenda forward, smart tourism research initiatives are still in their infancy and seem to not fully cover the whole spectrum of smart tourism-related issues and questions. This paper conducts a systematic review of existing smart tourism literature to determine the status quo of smart tourism research and to identify research gaps. Considering the steep growth of smart tourism initiatives starting at the beginning of this decade, this paper reviews publications on smart tourism over the last 8 years. All publications for which the keyword "smart tourism" appears in the title, keywords or abstract were included in the sample.
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Guesthouse-based Backpackers in Seoul: Destination Image, Knowledge Management and Q Method
이팜 ( Pam Lee ),김철원 ( Chulwon Kim ) 한국지식경영학회 2016 지식경영연구 Vol.17 No.3
To attract visitors, it is essential to make destinations understandable by developing appropriate destination image. However, managing destination image properly is very complicated in order to induce visitors. In this study, the perceived destination image of backpackers who stay in guesthouse located in Seoul is explored. The purpose of the study was to examine the image of Seoul as a tourism destination. To this end, Q methodology, a technique designed for the systematic study of subjectivity in terms of beliefs, opinions, and attitudes is employed. More specifically, the statements representing different destination images perceived by sampled backpacking visitors were Q-sorted. Results showed that four different clusters of sampled backpacking visitors present four different perceived images accordingly: Seoulizer, Patternaizer, Utilizer, and Socializer. The results of this study imply that backpackers provide idiosyncratic perceptions of destination image, which are different from those offered by general travelers who are less sensitive to travel budgets. In addition, for tourism management, based on this study’s results, destination marketing planners are encouraged to perform knowledge management, develop more appropriate plans and customized marketing strategies according to different perceived destination images of backpackers.
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NFC 품질이 박람회 전반적 만족도와 관람객 행동에 미치는 영향 : 관람객 성별 차이와 지각된 혼잡의 조절 효과를 중심으로
정남호 ( Chung Namho ),김효영 ( Kim Hyoyoung ),이팜 ( Lee Pam ) 대한관광경영학회 2018 觀光硏究 Vol.33 No.7
최근 박람회들은 정보통신기술을 사용하여 관람객들에게 정보를 효율적이고 흥미로운 방법으로 전달하고 있다. 이에 본 연구는 최근 박람회에서 많이 사용하고 있는 NFC(Near Field Communication) 기술의 품질이 전반적인 박람회 만족과 재방문 의도에 미치는 영향을 살펴보았으며, 이러한 관계에서 관람객의 성별과 박람회에 대해 지각하는 혼잡의 조절효과를 살펴보았다. 연구 결과, NFC 품질은 박람회에 대한 전체 만족과 행동 의도에 영향을 미치는 것으로 나타나, NFC가 관람객들의 재방문의도 형성에 기여한다고 볼 수 있다. 또한, NFC 품질이 박람회장에 대한 전체 만족에 미치는 영향은 관람객이 남성일 때, 박람회장의 혼잡도가 높을 때, 더 강한 것으로 나타났다. 이러한 연구 결과를 토대로 본 연구는 학술적, 실무적 시사점을 제시한다. Information technology-based services effect customers’ experiences and behavior intentions towards the products. As exhibition business tremendously depends on its participants’ satisfaction, strategic use of information technologies in the exhibition industry is becoming ever more imperative. This study investigates the effects of NFC(Near Field Communication) quality on participants’ satisfaction and behavioral intention. Further this study attempts to identify moderating effects of the gender and perceived crowding in the relationship between NFC and the satisfaction. The results reveal that NFC quality positively affect participants’ satisfaction and behavioral intention while gender and perceived crowding were identified as the significant moderating factors. The implications of these findings contribute to exhibition marketers to develop successful information technology-based services.
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