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Lee, Seung Hee,Kim, Jae Sook,Rudd, Nancy A. 한국의류학회 2001 한국의류학회지 Vol.25 No.5
이 연구의 목적은 사회·문화적 관점에서 한·미 여성의 이상적인 미(美), 바디이미지, 그리고 외모행동을 비교조사 하는 데 있다. Open-Ended Questions에 의한 연구 결과, 이상적인 미(美)로 미국여성이 '키크고 마른 신체 매력성'을 추구한 반면, 한국여성은 '내적인 미'와 '서구적인 신체 매력성'을 추구하는 것으로 나타났다. 이상적인 미(美)를 추구하기 위해 미국여성은 주로 신체의 하체부분, 한국여성은 얼굴부분을 많이 가꾸고 있는 것으로 나타났다. 외모행동으로는 한국여성은 화장이나 피부관리 등에, 미국여성은 excercise나 다이어트 등을 많이 하고 있었다. 사회·문화적 이상적인 미(美)에 비교해 볼 때 두 집단 모두 자신의 외모에 대해 만족하지 못하는 편으로 나타났다. 또한 두 나라 집단의 여성들은 각 나라마다 사회 문화적 이상적인 미가 각각 존재해야 함에도 불구하고 현재에는 이상적 미의 기준이 문화에 관계없이 동일한 편이라고 응답을 하였다. 본 연구에서는 사회·문화적 집단주의와 개인주의 개념을 토대로 이러한 연구결과들이 논의되어진다.
Transparency of sustainability disclosures among luxury and mass-market fashion brands
Iva Jestratijevic,Nancy A. Rudd,James Uanhoro 한국마케팅과학회 2020 Journal of Global Fashion Marketing Vol.11 No.2
The study explores the transparency status of sustainability disclosures among luxury and mass-market fashion brands, examining the possibilities that the type of information disclosed is selectively prioritized, and higher differences in supply chain disclosure exist among differently positioned retail brands. Fashion Transparency Index 2017 represents the first comprehensive index that ranked 100 of the most affluent fashion brands according to the levels of corporate and supply chain transparency. To explore the index rawdata study employs non-parametric methods, the Hodges- Lehmann median differences and the Probability of Superiority. For 100 brands, the average corporate and supply chain transparency joint score was just 19.6% (out of 100%). The type of information disclosed was selectively prioritized, and there was an 80% chance that brands were scored higher in corporate than in supply chain transparency. A comparison of the mass-market (n = 27) and luxury (n = 13) sub-sample revealed higher transparency of supply chain disclosures among mass-market brands. Benchmarking the transparency of sustainability disclosures serves as a point of reference against which current and future disclosures may be assessed. Consumers may use these findings to question current transparency status and facilitate further industry change. Retailers might use identified critical areas to re-negotiate priorities for future disclosure.
Images of beauty: Sex, race, age, and occupational analysis of fashion magazine covers
Tae-Im Han,Nancy A. Rudd 한국마케팅과학회 2015 Journal of Global Fashion Marketing Vol.6 No.1
The purpose of this research was to examine the manner in which fashion magazinecovers portray ideal female and male images in various countries from western andeastern cultures. Content analysis of Vogue and GQ from four countries (the U.S.A.,England, Korea and Japan) was conducted to determine whether a trend exists inpresenting certain types of models. Overall, the characteristics of Vogue cover modelswere more homogeneous compared to GQ cover models in all four countries, withrespect to sex, race, occupation and age. Perhaps the reason for this is that socialstandards for the ideal image are narrower for women than men. Thus, women wouldlikely feel more pressure than men to create their appearance in keeping with thestandards of beauty considered to be socially acceptable.
Lee, Seung-Hee,Rudd, Nancy A. The Costume Culture Association Department of Clot 1999 Fashion, industry and education Vol.2 No.1
The purpose of this study was to examine differences in body image and attitudes and behaviors regarding cosmetic surgery between Korean and Americans. Forty females in the U.S. and 40 in Korea participated in the study by being interviewed. As a result, while Koreans had positive attitudes toward cosmetic surgery, Americans had negative attitudes. Higher incidences of cosmetic surgery were found among Koreans than among Americans. Koreans with lower body image tended to have more tolerance toward cosmetic surgery. These results suggest that cosmetic surgery might be one of many ways to improve their self-esteem, Korean women with lower body image showed higher attitudes oo behaviors toward cosmetic surgery than Americans.