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Commenting on “Atmospheric affect … gaining share of customer”
Barry J. Babin,Jill P. Attaway,Kevin W. James 한국마케팅과학회 2017 마케팅과학연구 Vol.27 No.3
In the year 2000, the Journal of Business Research (JBR) published “Atmospheric affect as a tool for creating value and gaining share of customer” by Babin and Attaway. Along with the help of reviewers and the audience at a prestigious retailing symposium hosted by Jean-Charles Chebat in Montreal a year or so earlier, the authors put together a contribution that appears to have stood the test of time. Through the past five years, the article continues to see nearly 100 citations annually. The comments presented here try to off er some thoughts on what makes this particular JBR article successful.
Mucous Membrane Pemphigoid in a Nonagenarian: A Case Report
Océane Babin de Lignac,Priscille Carvalho,Marion Carrette,Lucie Cellier,Philippe Courville,Billal Tedbirt 대한노인병학회 2023 Annals of geriatric medicine and research Vol.27 No.3
Mucous membrane pemphigoid is a rare autoimmune blistering disease characterized by post-bullous erosion of mucous membranes. Herein, we present a case of a nonagenarian man who was referred to our department of dermatology presenting with painful erosion of the buccal mucosa. Physical examination revealed palate erosion associated with erosion of the buccal mucosa. A diagnosis of mucous membrane pemphigoid was confirmed, and the patient was successfully treated with topical corticosteroids.
Pejchal, Jan,Babin, Vladimir,Beitlerova, Alena,Kucerkova, Romana,Panek, Dalibor,Barta, Jan,Cuba, Vaclav,Yamaji, Akihiro,Kurosawa, Shunsuke,Mihokova, Eva,Ito, Akihiko,Goto, Takashi,Nikl, Martin,Yoshika Elsevier 2016 Optical Materials Vol.53 No.-
<P><B>Abstract</B></P> <P>Ce-doped lutetium aluminum garnet Lu<SUB>3</SUB>Al<SUB>5</SUB>O<SUB>12</SUB> (LuAG) nanoceramics were fabricated at 1600°C and 1700°C by spark-plasma sintering (SPS) method from nano-powders prepared by radiation synthesis. Both undoped and Ce-doped LuAG ceramic samples were also prepared from the nano-powders at 1700°C with significantly increased pre-heating rate. The backscattered electron images revealed large amount of pores in all the Ce-doped samples causing their significant opacity. On the other hand, very large grains and no pores were revealed in the undoped sample, which was the only transparent one. The radioluminescence measurements revealed superior overall scintillation efficiency of the samples sintered at the temperature 1700°C, and their defect emission in the UV region was ascribed to oxygen-vacancy-related defects such as F<SUP>+</SUP> centers. The photoluminescence decay of the defect emission was characterized by an extremely fast decay time of a few nanoseconds. Influence of sintering procedure and subsequent annealing on the luminescence and scintillation properties is discussed.</P> <P><B>Highlights</B></P> <P> <UL> <LI> Ce-doped scintillation nanoceramics were prepared by a Spark-Plasma-Sintering method. </LI> <LI> High overall scintillation efficiency was found. </LI> <LI> For samples prepared with slower pre-heating, scintillation efficiency can be increased by annealing. </LI> <LI> Higher sintering temperatures and slower pre-heating stages positively influence scintillation efficiency. </LI> </UL> </P>
Taylor, Charles R.,Babin, Barry J.,Kim, Kyung-Hoon Korean Academy of Marketing Science 2005 마케팅과학연구 Vol.15 No.3
The acculturation of ethnic minorities is an increasingly important issue. This paper explores the role of two factors which may be related to Asian Americans' development of preferences for ethnic or non-ethnic shopping: level of acculturation and susceptibility to interpersonal influence. Several prior studies have found that strength of ethnic identification (a measure of level of acculturation) accounts for differences in consumption patterns among immigrant groups. The results of this study suggest that ethnic identification is not a unidimensional construct. Instead, two construct, ethnic identification and consumer socialization are found to be relatedto the level of influence exerted by culturally consistent in-group than "American." A strong positive relationship is found between ethnic identifi.cation and ethnocentric purchasing preferences. In contrast, no significant direct relationship between level of.consumer socialization and ethnocentric preferences is found. Implications for marketers are discussed.
TRAVELLING WITHIN THE BORDERS: HOW PLACE AUTHENTICITY DRIVES OUTCOMES
Aikaterini Manthiou,Nathalie Spielmann,Barry J. Babin 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
In many countries, domestic tourism is important in terms of both size and economic contribution (Massidda & Etzo, 2012). This study aimed to develop a measurement scale for place authenticity for domestic destinations. Moreover, the objective was to offer insights regarding the consequences of place authenticity while travelling within borders. Empirical literature on the authentic travel experience “within borders” is quite scant and the attention of policy makers is not adequately focused on its outcomes such as attitude, values and positive WOM. A very small body of literature has primarily focused on domestic tourists’ destination experience yet omits measuring authenticity perceptions (Chi & Qu, 2008; Massidda & Etzo, 2012; Milman & Pizam, 1995). Empirical data were collected from 456 American consumers who had travelled to domestic tourism destinations. This paper provides a new measure for place authenticity that destination marketers can use to gauge what consumers think of their domestic travel experience. In addition, the findings of this study suggest that place authenticity shapes key consumer outcomes such as attitude, values and positive WOM. Furthermore, place authenticity has significant indirect effects on value and WOM, consistent with the role of place authenticity’s effects being mediated by consumer attitude toward the destination. Finally, this study discusses the managerial implications for tourism destination marketing and positioning strategy.
Charles R. Taylor,Barry J. Babin,Kyung Hoon Kim 한국마케팅과학회 2005 마케팅과학연구 Vol.15 No.3
소수민족집단의 문화변용은 최근에 매우 중요한 마케팅 연구분야로 각광을 받고 있다. 본 연구는 아시아계 미국인들의 민족중심적 혹은 비 민족중심적인 쇼핑선호도를 개발할 때 영향을 미치는 두 가지 변수인 문화변용과 대인영향력에 대한 민감도의 역할을 파악하는 것을 목적으로 한다. 기존의 연구들은 문화변용의 수준으로서의 민족정체성이 다양한 이민집단 간의 소비패턴의 차이를 가장 설득력 있게 설명할 수 있다는 것을 지적한바 있다. 본 연구의 결과는 민족정체성이 단일차원의 변수가 아니라고 제안한다. 민족정체성과 소비자사회화가 ‘미국인’정체성 보다는 소수민족 자체내의 문화적 배경에 의해 영향을 받는다는 것을 발견했다. 민족정체성과 민족중심적 구매선호도간에는 매우 강한 긍정적인 관계가 있는 것을 발견하였다. 반면에 소비자사회화와 민족중심적 선호도간에는 유의한 직접적 관계를 발견할 수 없었다. 마케터들을 위한 관리적 시사점들이 제안되었다. The acculturation of ethnic minorities is an increasingly important issue. This paper explores the role of two factors which may be related to Asian Americans’ development of preferences for ethnic or non-ethnic shopping: level of acculturation and susceptibility to interpersonal influence. Several prior studies have found that strength of ethnic identification (a measure of level of acculturation) accounts for differences in consumption patterns among immigrant groups. The results of this study suggest that ethnic identification is not a unidimensional construct. Instead, two construct, ethnic identification and consumer socialization are found to be relatedto the level of influence exerted by culturally consistent in-group than "American." A strong positive relationship is found between ethnic identification and ethnocentric purchasing preferences. In contrast, no significant direct relationship between level of consumer socialization and ethnocentric preferences is found. Implications for marketers are discussed.
Role for Social Media in Pediatric Liver Disease: Caregiver and Provider Perspectives
Douglas B. Mogul,Mary Grace Bowring,Jennifer Lau,Erin Babin,John F.P. Bridges,Sanjiv Harpavat,Tamir Miloh 대한소아소화기영양학회 2020 Pediatric gastroenterology, hepatology & nutrition Vol.23 No.6
Purpose: To better understand the benefits and harms of engagement with online pediatric liver disease communities within social media. Methods: We conducted a survey of caregivers of children with liver disease participating in online pediatric liver disease communities within social media, as well as a survey of healthcare providers (e.g., physicians, surgeons, nurse coordinators) from this field to better understand the perceived benefits and harms of participation. Results: Among 138 caregivers of children with liver disease that completed the survey, 97.8% agreed social media was a good place to learn about patient experiences and 88% agreed it was a good source of general information. Among caregivers, 84.8% agreed social media helps them to better advocate for their child. While 18% agreed that the information over social media was equal to the information from their healthcare team and 19% neither agreed/disagreed, only 3% indicated they would use this information to change care without telling their provider; in contrast, among 217 healthcare providers, 55% believed social media may lead caregivers to change management without telling their team. Conclusion: Engagement with online disease-specific communities in social media yields several benefits for caregivers and, in contrast to healthcare providers' concerns, participation is unlikely to lead to problems including caregivers changing the treatment plan without first discussing these plans with their team. Openness between caregivers and medical teams about the role for social media can help to improve trust and maximize the potential benefits of engagement with these groups.