플로잉마켓을 활용한 장소마케팅이 상가활성화에 미치는 영향 - 성남시 백현동 카페거리 상인을 중심으로 -

홍경구 ( Keong-gu Hong ) 한국디자인트렌드학회 2017 한국디자인포럼 Vol.55 No.-

연구배경 본 연구는 백현동 카페거리에서 시행된 플로잉 마켓을 활용한 장소마케팅전략이 상가활성화에 미치는 영향을 실증적으로 분석하고자 하였다. 연구방법 이를 위해서 백현동 카페거리의 개발특성과 96명의 상인들에 대한 전수조사를 진행하였고 이를 바탕으로 상가활성화에 미치는 영향을 대응표본 T검증, 교차분석, 다중회귀분석을 통해 실증적으로 분석하였다. 연구결과 첫째, 상인들은 백현동 카페거리가 장소마케팅 요소들에 의해서 명소화되어 고객들이 방문하고 있다고 평가하였다. 둘째, 플로잉 마켓은 백현동 카페거리에 방문하는 고객의 수를 증가시키고 체류시간을 늘릴 뿐만 아니라 상가 수입에도 긍정적인 효과가 있다. 셋째, 상업가로의 만족도를 높이기 위해서는 장소디자인요소가 가장 중요하였고 다음으로 관리운영요소가 중요하게 나타났다. 넷째, 고객의 체류시간을 늘이기 위해서는 관리운영요소가 가장 중요하였으며, 다음으로 장소디자인요소가 중요하게 나타났으며, 다섯째, 상가수입을 증대시키기 위해서는 관리운영요소가 가장 중요하였고 다음으로 상품요소가 중요하게 나타났다. 마지막으로 고객수를 늘이기 위해서는 관리운영요소와 상품요소가 중요하게 나타났다. 결론 이 연구는 최근 가로활성화사업에서 플로잉 마켓의 효과를 통계적으로 검증하였고 가로활성화 목적에 따른 차별화 전략을 제시하였다. Background The purpose of this study is to evaluate the place marketing strategy effect on the street market vitalization by using a case study on Flowing Weekend Market at Baekhyeon Cafe Street in Seongnam city. Methods The research reviewed the urban design guidelines, the land use and development processes for the cafe district. 96 questionnaires for the owners were analyzed in order to specify influences on the street market vitalization through statistic analysis, matching sample T-test, cross analysis and multiple regression. Result Most owners thought that Most customers visited the cafe district due to the product, price, place and promotion factor which is specialized by the place marketing strategies. Second, the promotion in the Flowing Market led more customers to visit and time as well as to increase income of owners. Third, unique place design and various promotions were more critical factors for better owners satisfaction. Fourth, promotion conditions and unique place design in the commercial street promoted customers to stay longer. Fifth, owners made more money when customers find various promotions and products in the commercial area. Last, the unique products and promotion conditions were significantly influential elements for increasing customers. Conclusion this study analyzed the place marketing strategy effects on the street market vitalization statistically and suggested differentiation strategy as the purpose of street vitalization.

가로활성화사업에서 주민만족도 및 장소애착에 미치는 영향요인분석

홍경구(Hong, Keong-Gu) 대한건축학회 2013 대한건축학회논문집 Vol.29 No.4

The aim of this paper is to examine the determinants of residents’ satisfaction and place attachment in the Process of Street Revitalization Project. The factor analysis and stepwise regression are employed as the empirical analysis on resident"s satisfaction and place attachment through the case of Apsan Food Street, in Daegu metropolitan city. The major findings are as follows; First, they are the most satisfied with pedestrian-friendly road in items of physical plan and less satisfied with most of program items than items of physical plan. they all are satisfied with all of items In resident participation and all role players in the Process of Street Revitalization Project. Second, they are satisfied with all the result of the street revitalization project, especially, change to pedestrian-friendly road and their own community as well as the process of resident participation and the revenue after the project. The last, the influence factors in residents" Satisfaction and Place Attachment are "Resident Participation Factor", "Role-Player Factor" And "Physical Plan Factor" by factor and regression analysis. Going forward, this research will help us better understand these revitalization projects and find new ways to improve resident satisfaction and place attachment.

공동주택단지의 주거환경적 특성이 주택가치에 미치는 영향

홍경구(Hong, Keong-Gu) 대한건축학회 2014 대한건축학회논문집 Vol.30 No.11

The aim of this paper is to examine the effects of apartment complex characteristics on Housing value at Suseong-gu in Daegu. Three Multiple regression models based on Hedonic price model are employed as the empirical analysis on housing value with 948 data of the 30 apartment complexes in Daegu. The major findings are as follows; First, condominium complex variables are the most influential factor on housing value in the same level of housing market. the second is locational variables and the last is housing unit variables. Second, ‘Area of exclusive use space’ of the housing unit variables which include ‘Number of layers’, ‘The direction of the unit’, ‘Number of room’ and ‘Corridor type’ is the most heavyweight variable on housing value. Third, ‘Number of housing unit’ and ‘Green and Lot area’ of the condominium complex variables which cover ‘Green area per person’, ‘Number of parking lots per person’, ‘Floor area ratio’, ‘Building-to-land ratio’ and ‘Heating system’ are more important factors. The last, ‘The distance of public transportation and Neighborhood park’ are the most significant factors in the locational variables which contain ‘Number of School and Neighborhood park within a given range’ and ‘The distance from City center and Big-box retailer’.

코로나19가 공공실버주택 입주자 만족도에 미치는 영향요인 분석 - 수원광교 공공실버주택 거주자 패널자료를 중심으로 -

홍경구(Hong, Keong-Gu) 대한건축학회 2021 대한건축학회논문집 Vol.37 No.12

This study aims to examine the difference of the influencing factors on the Residential Satisfaction among Public Housing for the Elderly with Seniors Welfare Center Before and after COVID-19. Also this study used multiple regression and a paired difference analysis by using 80 persons panel data as an empirical study by Post Occupancy Evaluation for 2 years. The research results revealed several features. First, the satisfaction of ‘unit design’ variables increased and the satisfaction of ‘Community Service Facilities’ variables decreased after COVID-19. Second, there are no significant differences on the satisfaction of ‘Management’ variables among programs, the satisfaction of ‘expenses’ variables decreased and the satisfaction of ‘Social Activities’ variables increased after COVID19 on the contrary. Third. there are significant differences in unit design factor, expenses factor, Social Activities factor and accessibility on the Residential Satisfaction among Public Housing for the Elderly with Seniors Welfare Center after COVID-19. The ‘Defect Repair’ and ‘Kindness Of Employee’ variables on management factor and The ‘Pubic Sports Facilities’ and ‘Performing Arts Facilities’ variables on Neighborhood Facilities factor are important regardless of COVID 19. Last, the most inflencial factor on the Residential Satisfaction among Public Housing for the Elderly with Seniors Welfare Center is ‘unit design’ factor and second is ‘Social Activities’ factor.

주제가로의 장소성 형성요인이 장소선택에 미치는 영향

홍경구(Hong Keong-Gu) 대한건축학회 2009 대한건축학회논문집 Vol.25 No.1

This study investigates empirically and statistically a series of questions of what makes the placeness in the field of physical design and whether it increases the demand and revisiting for the place and contributes to the local economy. the results, derived from the questionnaire survey data from Yak-Jun street in Daegu, are as follows : firstly, factor analysis shows that 'the present situation' and 'historicity' and 'land-use' constitute the factors of placeness. secondly, logistic regression analysis shows that 'the present situation' and 'historicity' factors influence positively people's behavior of choosing the place to visit. thirdly, t-test demonstrates that the placeness has economic values in the sense that it increases the frequency of visit and total expenditure on the place.

원룸형 도시형 생활주택의 거주만족도 및 거주애착에 미치는 영향요인분석

홍경구(Hong, Keong-Gu) 대한건축학회 2013 대한건축학회논문집 Vol.29 No.6

The aim of this paper is to examine the determinants of residential satisfaction and attachment in the Multi-family dwelling of Studio-type. The factor analysis and regression are employed as the empirical analysis on residential satisfaction and attachment in Daegu metropolitan city. The major findings are as follows; First, after we evaluated the post-occupancy satisfaction, they are satisfied with the performance of unit inside though the relaxed regulations of construction, rent fee and the maintenance of building. But they are unsatisfied with amenity facilities related to housing, the building performance of the noise and vibration because of relaxed regulation of construction. There is no satisfaction of neighborhood related to the Multi-family dwelling of Studio-type. Second, the influence factors in residential Satisfaction are ‘Living environment and Location Factor’, ‘Building Maintenance Factor’ And ‘Economic Factor’, that is, rent and utility fee. Also the influence factors in residential Detachment are ‘Economic Factor’, ‘Living environment and Location Factor’ and ‘Building Maintenance Factor’ by factor and regression analysis. Going forward, this research will help us better understand residential satisfaction from the point of residents and find new ways to improve resident satisfaction and attachment.

다가구 매입임대주택의 입주자특성과 주거만족도 분석 - 대구광역시 사례를 중심으로 -

홍경구,Hong, Keong-Gu 한국주거학회 2009 한국주거학회 논문집 Vol.20 No.1

The purpose of our study is empirically to identify residents' satisfaction by multi-family public rental housing and to find out another improvement to solve the housing problems facing the poor in Daegu. As a new way of settling the housing problems for the poor in city, as you know, multi-family public rental housing program was introduced by the Korean government in 2004 but rarely empirically evaluated so far. in the Residents' Satisfaction, There are no evaluation of multi-family public rental housing program except Kim's study (2006). Based on 160 survey data, we evaluated the multi-family Public Rental Housing Program within the framework of affordability in economics, a satisfaction in building and in neighborhood by a statistical method. As a result, we find out that residents on multi-family Public Rental housing are satisfied with the multi-family Public Rental Housing Program by and large. For mitigating the housing and economic problem of the poor more, self-support program as well as assistance in housing are needed and multi-family Public Rental housing Program must include neighborhood program more.

위계적 모형을 이용한 주거단지특성이 주택가격에 미치는 영향

홍경구,Hong, Keong-Gu 한국주거학회 2014 한국주거학회 논문집 Vol.25 No.6

The background of this study is to examine the structure of housing price of which characteristics are not equal but hierarchical in the apartment complexes. So, the purpose of this study is to analyze the influences of apartment complex characteristics on the housing price within the same regional boundary by HLM. The data used as dependent variables were the market prices of 938 units from 29 apartment complexes by stratified sampling. The 2nd level independent variables is the Housing complex characteristics which are composed of the housing complex & locational variables and the 1st level independent variables are the unit characteristics. The results are as follows. First, the first model shows that the 2nd level variables explains 68% of the housing prices. Second, the influential variables of the 1st level unit variable are 'dwelling exclusive area', 'floor of dwelling' and 'direction of dwelling'. Third, the influential variables of the housing complex variables in the 2nd level are 'lot area', 'the building-to-land ratio', 'the number of unit', 'the number of parking lots per unit', 'Green space area' and 'open space area per unit'. The last, the influential variables of the housing locational variables in the 2nd level are 'distance to subway and park' and the number of school and park within a radius of 1km.

도시형 생활주택의 유형별 거주만족도 및 거주애착에 미치는 영향요인에 관한 연구

홍경구,Hong, Keong-Gu 한국주거학회 2013 한국주거학회 논문집 Vol.24 No.3

The aim of this paper is to examine the determinants of residential satisfaction and attachment according to the urban multi-family dwelling types. On the basis of the surveys, the factor analysis and regression are employed as the empirical analysis on residential satisfaction and attachment in Daegu metropolitan city. The major findings are as follows; First, as for post-occupancy evaluation of residential environment of building and outside, the residents of complex type of multi-family housing satisfied with most of items more than studio type except the location, amenity facilities around building and utilities fee. Second, about the Residential Satisfaction and Attachment by types, the residents of complex type of multi-family housing satisfied with most of items more than studio type too. Third, the determinants in residential Satisfaction of complex types are 'welfare and amenity facilities factor', 'maintenance factor' and 'location factor'. On the other hand, the determinants in residents of studio type are 'inexpensive rent fee factor', 'welfare and amenity facilities factor' and 'maintenance factor'. Going forward, this research will help us better understand residential satisfaction from the point of residents and find new ways to improve resident satisfaction and attachment.

대구시 주거이동 결정요인별 선호주거지역 분석

홍경구,Hong, Keong-Gu 한국주거학회 2008 한국주거학회 논문집 Vol.19 No.6

We explore what factors influence the residential choice and mobility of people, and try to figure out the preferable residential district in Deagu. Household, housing characteristics, and neighborhood environments are considered as explanatory variables to predict the residential choice and the preferable residential district, and logit regression is used for the analysis. We found age, ownership, income, property, and education level as household characteristics, building age as housing characteristics, and accessibility to park and open space, public library and shopping mall as neighborhood environments are significant in determining residential choice of people whereas housing size, accessibility to elementary school, local market, cultural facility and gymnasium are not significant. These results imply people choose the residential district according to household characteristics as they did, as well as choose according to housing characteristics and neighborhood environments which are newly issued factors.