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      • KCI등재

        지역방송의 콘텐츠 제작 활성화와 지역성 구현에 관한 연구

        주정민(Joo, Chungmin),한진만(Han, Jinman) 한국문화산업학회 2011 문화산업연구 Vol.11 No.2

        Recognizing that locality-reflected content creation is essential for local broadcasting to make a contribution to the community, this study set out to search for ways for local broadcasting to fulfill the task fully. For that purpose, the investigator conducted interviews with ten researchers and practitioners of local broadcasting over two sessions. As a result, the locality that local broadcasting should implement in the digital age includes reflecting the interests and concerns of local residents and setting local agenda, implementing locality that overcomes geographical and spatial limitations, and providing content and information closely connected to local residents. The respondents also said that local broadcasting should create content on locally based programs, programs dealing with pressing local issues, and programs in the viewpoint of local residents in order to implement locality. The directions for local residents-oriented content creation include providing high-grade local information and programs that reflect the local features and the interests of residents. The ideal content that local broadcasting should offer includes news-based local information programs, local culture programs, and human documentaries. Recognizing that locality-reflected content creation is essential for local broadcasting to make a contribution to the community, this study set out to search for ways for local broadcasting to fulfill the task fully. For that purpose, the investigator conducted interviews with ten researchers and practitioners of local broadcasting over two sessions. As a result, the locality that local broadcasting should implement in the digital age includes reflecting the interests and concerns of local residents and setting local agenda, implementing locality that overcomes geographical and spatial limitations, and providing content and information closely connected to local residents. The respondents also said that local broadcasting should create content on locally based programs, programs dealing with pressing local issues, and programs in the viewpoint of local residents in order to implement locality. The directions for local residents-oriented content creation include providing high-grade local information and programs that reflect the local features and the interests of residents. The ideal content that local broadcasting should offer includes news-based local information programs, local culture programs, and human documentaries.

      • KCI우수등재

        프라임타임대 지상파 텔레비전 프로그램 선택에 영향을 미치는 요인에 관한 연구

        심미선(Miseon Shim),한진만(Jinman Han) 한국언론학회 2002 한국언론학보 Vol.46 No.4

        This study focused on the factors which had made viewers choose the television programs in multi-channel situation. The viewing data of TNS panel were used in analyzing the program choice behavior of viewers. Independent variables were the amount of TV viewing, programming factors, channel loyalty, genre loyalty, program loyalty and dependent variable was the possibility of program choice. The results found that the program loyalty was the key factor determining the television program choice. Especially, in case of stripped programmes and serials, the program loyalty was the strong factor predicting the television program choice. However in entertainment genres and non-serial programs, the effect of the program loyalty was reduced. In the mean time, the factors which influenced on the program loyalty were differentiated by genres and channels. In explaining the program loyalty, channel loyalty was determinant in MBC, the amount of TV viewing in KBS2 and genres in SBS. KBS1 was excluded in this analysis. This implies that viewers have differentiated images on the terrestrial channels. This study considered comprehensively the variables influencing on the television program choice of viewers, and then the results will be able to apply to the programming strategies of broadcasting company.

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