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심희란(Hee Ran Sim),서미아(Mi A Suh) 한국복식학회 2000 服飾 Vol.50 No.8
This study was intended to grasp the actual condition of adult women`s wearing foundation garments for the Korean adult women in their 20s to 40s. For this purpose, questionnaire research was conducted for 639 adult women in their 20s to 40s living in Seoul and Kyonggi Province. As for the reason for the purchase of foundation garments, it was found that the highest proportion of the responding adult women would buy brassieres when they were needed because the old ones were threadbare, followed by the purchase of brassiere when they caught their eyes in shopping around. As for the reason for the purchase of girdles, the highest proportion of the responding adult women could buy girdles when they were needed because their old ones were wornout, and next when bargain sale began at the department store or the large shopping center. The highest proportion of the responding adult women thought the source of information on foundation garments as the window display, followed by magazine. The adult women in their 30s collected information on foundation garments through the window display when buying brassieres or girdles. As for the product evaluation criteria of foundation garments, the highest proportion of the responding adult women thought highly of the feeling of wear in brassieres and girdles, followed by dimensions in brassieres and bodily correctability in girdles. As for the place of buying brassieres or girdles, the responding adult women showed it to be the department store, followed by the discount store and the well-known agency.
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심희란(Hee Ran Sim),문선정(Sun Jeong Moon),정삼호(Sham Ho Chung) 한국복식학회 2012 服飾 Vol.62 No.8
The increase in the consumption of outdoors sportswear is not because of an increase in sales from hiking enthusiasts but rather the general public`s desire to wear them as everyday clothing. We expect that the market for the outdoors sportswear will grow gradually as people feel the need to wear extra outerwear for protection from wind everyday. Furthermore, as the consumers` demands for these outerwear increase, their desire for more variety increases as well. Five prominent domestic brands were chosen for the analysis. The selection method included two factors: 1) the brands with the highest sales figures in the last five years 2) brands that were mentioned most frequently in fashion articles (i.e apparel news, fashion biz) from 2009 to 2011. the goal is to analyze each of the brands` different concepts of outerwear design so that the results from the analysis can be used to develop better more diverse products in the market and satisfy with the consumers` need. In the end we have to develop better technology and more diverse designs in order to meet the increase in consumers` need. They are interested in sportswear and functional clothing; we have to satisfy their need. for diverse selections in their outerwear and this is especially the case with consumers in their teens and twenties.
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정숙희(Jung Sook Hee),심희심(Sim Hee Sim) 한국인체미용예술학회 2001 한국인체미용예술학회지 Vol.2 No.1
The study was conducted to observe the morphological changes of hair which could be damaged by continuous treatment of permanent wave and coloring. Degree of damage were measured by cuticle changes and swelling level of hair. Hair were sampled from six women who were 20 ~ 23 years old and their hair had never been treated chemically.<BR> The hair of each person were divided into 4 groups, which of them, 2 groups were treated to permanent wave and the other 2 groups were coloring treatment. Samples in each group were treated in 20℃ for 20 minutes, 40℃ for 20 minutes, 20℃ for 40 minutes and 40℃ for 40 minutes. And then, morphological changes of them were observed with the electron microscope of scanning type.<BR> The obtained results were as follows:<BR> 1. The cuticles in untreated healthy hair were coarse, elaborate and regular arrangement, which in permanent groups, they were depressed and rubbed, and even crumpled or wrinkled when treated in 40℃.<BR> 2. In coloring treatment groups, there were more total peeling off and falling off than permanent wave groups, and at 40t even cuticles were exposed. In conclusions, the order of permanent wave and coloring treatment did not influence on the morphological changes of hair but when temperature was higher and time was longer, cuticle changes and swelling level of hair were damaged more severely
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인터넷 쇼핑의 편리성과 신뢰성이 소비자 만족도에 미치는 영향
홍병숙 ( Byung Sook Hong ),심희란 ( Hee Ran Sim ),유은옥 ( Eun Ok You ),장윤선 ( Youn Sun Jang ),나운규 ( Youn Kue Na ),이정 ( Jung Lee ) 중앙대학교 생활문화산업연구소 [ 구-생활과학연구소] 2005 생활과학논집 Vol.22 No.-
The purpose of this study was to investigate what factors consumers considered in purchasing the product in e-commerce over the Internet and analyse what effect such factors had on their intention to purchase. Consumer satisfaction should be enhanced by constituting the process of searching and exploring the shopping mall site so that it may induce consumers to revisit and repurchase and providing them with information on new, diverse products. it can be seen that the reliability and convenience of the Internet shopping is the important elements that determined consumer satisfaction This study attempted to identify the factors that determined consumer satisfaction at the Internet shopping mall and investigate the method able to induce a positive reputation on the Internet shopping mall and the attribute consumers thought of as important. Therefore, this study is expected to perform a role in presenting the operation and direction of the effective shopping mall through which the firm can create sustainable profits.
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