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A Study on Development Program of Pyeongchang Distribution Industry at 2018 Winter Olympic Game
신창락,김영이 한국유통경영학회 2013 유통경영학회지 Vol.16 No.5
This study examined promotion of distribution industry at Pyeongchang in 2018 Pyeongchang Winter Olympic Game that would help develop regional economy. The study gave three of development ways based on the questionnaire survey, on-the-spot inspection, and the government's distribution industry support policy for the winter olympic game:First, merchants' consciousness, strengthening of the product, and development of events and/or festivals for invitation of tourists were thought to be important to develop the industry. Second, logistics collaboration of distribution businesses was very much important to strengthen competitiveness of the distribution industry at Pyeongchang. Third, Olympic cultural tourism market in connection with the winter Olympic Game was also important to develop distribution industry at Pyeongchang.
A Strategy for Revitalizing of Culture Tourism Oriented Jeongseon Traditional Markets
신창락,김영이 한국유통경영학회 2012 유통경영학회지 Vol.15 No.5
This study examined ways of development of Jeongseon Traditional Market and local economy in connection with local culture and tourism resources at neighboring areas to produce culture tourism oriented traditional market. Not only field survey on customers and merchants but also case study on markets at home and abroad was used. The findings were:First, Jeongseon Market could be global culture and tourism oriented market, and it could be converted to be permanent market and to develop marketing area even at off-season and to have self-sustaining ability enough to be an international market. Second, project of culture tourism oriented market could recover social and cultural energy at Jeongseon and to develop market and economy of the residents by visit of residents and tourists as well as networks and to develop welfare of the residents. Third, show of Jeongseon Arirang culture was introduced to give new directions of the traditional market and to be likely to invite Gangwon-do residents as well as tourists at home and abroad. Fourth, contents of culture and tourism of culture tourism oriented market could increase number of tourists and 2018 Winter Olympic Game Opening would raise international interests to increase number of foreign tourists and to be likely to have enormous influence upon local economy. Fifth, four years after development of the market, sales of each store was likely to increase as much as 60.3% and number of visitors a day was likely to increase as much as 60.0%.
고객 서비스 품질에 대한 구매 후기 댓글이 구매과정에 미치는 영향
신창락(Shin, Chang Nag),김영이(Kim, Young Ei),박영균(Park, Young kyun) 한국유통학회 2009 流通硏究 Vol.14 No.1
본 연구는 온라인 쇼핑몰에서의 고객서비스 요인이 구매후기 댓글고객의 구전에 따라 소비자의 구매와 재 구매에 어떠한 영향을 미칠 것인가에 대하여 실증 분석을 통하여 규명하고자 하였다. 분석결과는 다음 두 가지로 설명된다. 첫째, 온라인 쇼핑몰 고객서비스 요인에 따른 소비자의 구매 및 재 구매 중 오프라인에 대한 강매로부터의 회피와 구매의 편의성을 추구하기 위하여 온라인 쇼핑몰을 활용한 구매자의 경우 구매후기 댓글고객의 영향보다는 방문한 쇼핑몰의 명성이나 보안의 믿음성, 신속한 제품 검색 등의 확신성과 반응성이 온라인 구매자의 결정 요인으로 작용하는 것으로 나타났다. 즉, 온라인 쇼핑몰의 인지도 향상과 보안시스템 구축, 검색엔진 개발이 온라인 쇼핑몰의 전략적인 요소임을 시사하고 있다. 둘째, 온라인 구매자의 경우 구매후기 댓글고객의 구전 요인을 높게 인식하고 있으며, 재구매자의 경우는 구전의 긍정적인 조절역할에 영향을 받고 있는 것으로 나타났다. 이는 구매경험의 준거(Reference)가 작용하는 것으로 사료된다. This research classified the customer service factor of on-line shopping mall into tangibility, reliability, responsiveness, and empathy and analyzed the effect that the factors affect to consumer"s purchase and re-purchase. If we present suggestions on the basis of these results of study, we would provide next two points: First, purchasers have utilized online shopping mall who pursued free from hard sell that being done in off-line and convenience of purchase affected more by reliability and responsiveness such as the fame of shopping mall that visit, reliability of security, and quick product search than the Customer of After-purchase Feedback influence for online purchasers decision factor out of consumer"s purchase and re-purchase by on-line shopping mall customer service factor. Second, This study analyzed that online re-purchaser recognized the Customer of After-purchase Feedback factor high and built their loyalty through friendly emotion of on-line shopping mall and satisfaction of shopping mall service, and recommendation. In addition, they behave themselves as an affirmative messenger that is role of the Customer of After-purchase Feedback that make active opinion presentation and participation through community by important adjustment impact that empathy factor of on-line shopping mall customer service.