국내 마라톤 대회의 이벤트 기대효과, 참여만족, 협력의도간의 구조적 관계

송정명 ( Jeong Myeong Song ),강지현 ( Ji Hyun Kang ),전익기 ( Ik Ki Jeon ) 한국스포츠산업경영학회 ( 구 한국스포츠행정경영학회 ) 2012 한국스포츠산업경영학회지 Vol.17 No.4

본 연구의 목적은 국내 마라톤대회의 기대효과(경제.산업적, 사회.문화적)와 참여만족에 따른 지역주민들의 협력의도 간의 구조적 관계에 대하여 실증적으로 규명하고자 하였다. 연구를 진행하기 위한 표집방법으로는 편의추출법을 사용하였으며, 수집된 자료 391부 중 26부를 제외한 총 365부의 설문지를 최종 분석에 사용하였다. 설문자료를 Windows용 PASW/PC+ 18.0 Version 통계프로그램을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석을 실시하였으며, AMOS 18.0으로 확 인적 요인분석과 구조방정식모형분석을 실시하였다. 이론적 근거에 의해 설정한 구조모형 검증과 개별 연구가설 검증 내용을 요약하면 다음과 같다. 첫째, 마라톤 대회의 스포츠이벤트 기대효과의 하위변인인 경제·산업적, 사회·문화적 측면과 참여만족 의 관계가 통계적으로 유의한 것으로 나타났다. 둘째, 마라톤 대회의 스포츠이벤트 기대효과의 하위변인인 경제·산업적, 사회· 문화적 측면과 자원봉사 협력의도의 관계가 통계적으로 유의한 것으로 나타났다. 셋째, 마라톤 대회의 스포츠이벤트 참여만족 과 자원봉사 협력의도의 관계가 통계적으로 유의한 것으로 나타났다. 이러한 결과를 통해 마라톤대회 참여자들의 빅 스포츠이 벤트 기대효과와 참여만족, 자원봉사 협력의도는 관계가 있는 것으로 나타났다. 이는 스포츠이벤트가 지역사회에서 개최되는 스포츠이벤트효과의 협력의도를 높이는데 공헌을 하고 있으며, 이러한 스포츠이벤트의 효과를 바탕으로 지역주민들이 이벤트 에 제반되는 활동에 적극적으로 참여와 협력을 유도함으로써 스포츠이벤트를 지역사회에 정착시킬 수 있을 것으로 판단된다. The purpose of this study was to identify the effect of expectation effect, participation satisfaction, cooperative intention. For this purpose, this study used convenience sampling method with the 400 subjects who take part in marathon club. Participation motivation of sports and chose 365 qusetionnaires excluding 35 unsuitable for the data. Data processing was analysis PASW Ver. 18.0 and AMOS 18.0 to verify the goodness of fit of the model. And then this study verified the indivisual hypothesis. The results were as followings. First, there is significant casual relationship between participation motivation of expectation effect and participation satisfaction. Second, there is significant casual relationship between participation motivation of expectation effect and cooperative intention. Third, there is significant casual relationship between participation motivation of participation satisfaction and cooperative intention.

국내 신문에 나타난 태권도 관련 기사 분석

송정명(Song, Jeong-Myeong),전정우(Jeon, Jung-Woo) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.4

This study has begun for knowing how often Taekwondo related issues appeared in newspapers and if it was socially interested. For these purposes, the researcher had quantitative analysis by dividing the article into two types: superficial reporting propensity and content report propensity. This study set the subject as Taekwondo articles that reported in 9 Korean newspapers. For the analyses, frequency analysis, descriptive statistics and chi-SQUARE test were performed by SPSS ver. 18.0. Firstly, the researcher analyzed the article by the number, type and size for knowing superficial report propensity. In 27 years, approximately 288 Taekwondo related articles had reported. Its number is not large considering social recognition of Taekwondo. Secondly, comments were analyzed for knowing the content report propensity. Among the types of the articles, society appeared with highest frequency followed by sports, international, culture, and region.

마라톤 동호인의 성격특성, 운동몰입, 운동중독 및 생활만족도간의 관계

송정명(Jeong Myeong Song),강지현(Ji Hyun Kang),전익기(Ik Ki Jeon) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.45

The purpose of this study was to identity the effect of Personality Characteristics, Exercise Commitment, Exercise Addiction, Life Satisfaction. For this purpose, this study used convenience sampling method with the 300 subjects who take part in marathon club. Participation motivation of sports and chose 269 qusetionnaires excluding 31 unsuitable for the data. Data processing was analysis PASW Ver. 18.0 and AMOS 18.0 to verify the goodness of fit of the model. And then this study verified the indivisual hypothesis. The results were as followings. First, there is significant casual relationship between participation motivation of Personality Characteristics and Exercise Commitment. Second, there is significant casual relationship between participation motivation of Personality Characteristics and Exercise Addiction. Third, there is significant casual relationship between participation motivation of Personality Characteristics and Life Satisfaction. Fourth, there is significant casual relationship between participation motivation of Exercise Commitment and Exercise Addiction. Fifth, there is significant casual relationship between participation motivation of Exercise Commitment and Exercise Life Satisfaction. sixth, there is significant casual relationship between participation motivation of Exercise Addiction and Exercise Life Satisfaction.

Parsons의 구조기능주의 관점에서 본 태권도의 사회적 기능에 관한 연구

전정우(Jeon-Jeong-Woo),정두환(Jung, Do-Hwan),송정명(Song, Jeong-Myeong) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.5

While studying how Taekwondo acts as sociocultural phenomenon in proper functional point of view, this study intends to heighten the awareness of the relationship between Taekwondo and society to people of Taekwondo and those who study Taekwondo. The study also intends to increase social interests on Taekwondo’s social function and through educational catalyst such as Studies of Taekwondo particularly with research data like Taekwondo Sociology and Taekwondo Education to ultimately make contribution in growth of Taekwondo Sociology. For this, discussion was held through structural functionalism perspective and is as follows; First, teaching Taekwondo is to realistically produce ideal human character by accepting its nature and change a man to use Taekwondo as a method or material therefore philosophy or utmost goal of teaching Taekwondo is proper development of a man moreover, perfection of a man. Second, social attitudes expected from physical education are cooperation, proper attitude toward losing, independent attitude, respect of rights, rule compliance, independency and systematic. These are tendency of behavior and they can only develop through behavior and by reflecting these attitudes Taekwondo can lead to develop very similar sociality. Third, openness is very desired virtue in modern society which can be characterized as multi-cultural society it is the fact and value that modern society should be aiming at. Precondition of mental attitude is open mind in other words spirit of open mind. Openness is a desired virtue in 21st century for Taekwondo or as purification function for society of mankind. Fourth, Taekwondo becomes one of the method to promote social integration through national aspiration and pursuit and act as a method to raise national consciousness and pride. However, as strong as its force these integration function can act as sedative to convert national interest from real problems and has a possibility to be used as a existing social order tool. Fifth, Taekwondo does not acknowledge regional, national, ethinical, global differences. Thus leaders of Taekwondo is relocated to countries around the world and become missionary of Taekwondo and cultivate in sense of community because Taekwondo bears meaning of international culture that transcend linguistical, political, social walls.

국내 기업의 스포츠를 통한 CSR 활동과 소비자태도, 기업평판, 사회적 연결감 및 구매의도의 구조적 관계

강지현(Kang, Ji-Hyun),송정명(Song, Jeon-Myeong),전익기(Jeon, Ik-Ki) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.1

The purpose of this study was The Structural Relationship among CSR On Corporate Performance use sports and Corporate Reputation, Perceived Social Connectedness, Purchase Intention. For the purpose, this study used convenience sampling method with the 300 adult samples were collected by random sampling method. Participation motivation of sports and chose 291 questionnaires excluding 9 unsuitable for the data. Data processing was analysis PASW Ver. 18.0 and AMOS 18.0 to verify the goodness of fit of the model. And then this study verified the individual hypothesis. First, there is significant casual relationship between CSR On Corporate Performance of Exercise Commitment and consumers" attitude. Second, there is significant casual relationship between CSR On Corporate Performance of Exercise Commitment and Corporate Reputation. Third, there is significant casual relationship between CSR On Corporate Performance of Exercise Commitment and Perceived Social Connectedness. Fourth, there is significant casual relationship between consumers" attitude and Corporate Reputation. Fifth, there is significant casual relationship between Corporate Reputation and Perceived Social Connectedness, sixth, there is significant casual relationship between consumers" attitude and Purchase Intention, seventh, there is significant casual relationship between Corporate Reputation and Purchase Intention, eighth, there is significant casual relationship between Perceived Social Connectedness and Purchase Intention.

스포츠 동호회 참여자들의 심리적 분리와 직무스트레스 및정서소진의 구조적 관계

강지현(Ji Hyun Kang),송정명(Jeong Myeong Song),전익기(Ik Ki Jeon) 한국사회체육학회 2014 한국사회체육학회지 Vol.0 No.55

The purpose of this study was to identity the effect of Psychological Detachment, Job Stress, emotional exhaustion for Sports Club Members. For this purpose, this study used convenience sampling method with the 400 subjects who take part in Sports Club. Participation motivation of sports and chose 356 qusetionnaires excluding 13 unsuitable for the data. Data processing was analysis PASW Ver. 18.0 and AMOS 18.0 to verify the goodness of fit of the model. And then this study verified the indivisual hypothesis. The results were as followings. Firstly, Psychological Detachment of Sports club members had positive influence on Job Stress. Secondly, Psychological Detachment of Sports club members had positive influence on emotional exhaustion. Thirdly, Job Stress of Sports club members had positive influence on emotional exhaustion

스포츠관광 참가자의 목표지향적 행동이 관광행동에 미치는 영향

강지현(Kang, Ji-Hyun),송정명(Song, Jeon-Myeong),전익기(Jeon, Ik-Ki) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.3

The purpose of this study is to examine the effect of sports tourist participant’s goal-directed behavior on tourist behavior. Independent variable was the goal-directed behavior, Mediating variable were passion, prior knowledge. Finally, dependent variable was tourist behavior. The subjects of the study were Z77 questionnaires who sports tourist community member. This study used PASW Ver 18.0 for frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and AMOS 7.0 for confirmatory factor analysis and structural equating modeling. The results were as follows: First, attitude had a significant influence on desire. Second, subjective norm had a significant influence on desire. Third, positive anticipated emotion had a significant influence on desire. Fourth, negative anticipated emotion had a non-significant influence on desire. Fith, perceived behavioral control had a significant influence on desire. Sixth, perceived behavioral control had a significant influence on tourist behavior. Seventh, desire had a significant influence on tourist behavior. Eighth, prior knowledge had a significant influence on desire. Ninth, prior knowledge had a significant influence on tourist behavior.

골프장 직원들의 심리적 계약에 따른 동기부여 및 조직성과 간의 관계

강지현(Kang, Ji-Hyun),송정명(Song, Jeon-Myeong),전익기(Jeon, Ik-Ki) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.1

The purpose of this study was to psychological contract by work motivation and organizational performance of the golf course employees. Tins paper chose the employees who work in golf club located in Seoul and Gyeonggi-do districts, and sampled, using convenience sampling. For this study, a questionnaire was distributed to 350 golf course employees and a total of 293 questionnaires were subjected for population by simple random sampling. For the analysis of data, SPSS 18.0 for Windows was used and exploratory factor analysis and reliability analysis were made. In order to abstracted factors through structure equation model using AMOS 18.0, confirmatory factor analysis was made. the results were as followings. firstly, psychological contract of golf course employees had positive influence on work motivation. secondly, psychological contract of golf course employees had positive influence on organizational performance. thirdly, work motivations of golf course employees had positive influence on organizational performance.

중요도-만족도(Importance-Performance) 분석을 활용한 국내 스포츠관광의 활성화 전략

강지현(Kang, Ji-Hyun),송정명(Song, Jeon-Myeong),전익기(Jeon, Ik-Ki) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.3

The purpose of this study was to survey participation status of sports tourists activity and seek the way to revitalize tourist attraction by identifying the recognition of sports tourist attraction using IPA (Importance-Performance Analysis). The results were as follows. The quadrant I is “the concentrate here” part. And the quadrant I includes “travel time”, “ease of accommodation”, “ease of transportation”, “accessibility of transportation”, “Beautiful natural scenery”. The quadrant Ⅱ is “the keep up the good work” part. And the quadrant Ⅱ includes “Climate and natural conditions”, “appropriateness of the cost of the sport tourism”, “appropriateness of the cost of the other”, “appropriateness of transportation expenses”, “Scenery and atmosphere of sports tourist attraction” The quadrant Ⅲ is “the low priority” part. And the quadrant Ⅲ includes “Pageantry of Sports tourism activities”, “Kindness and hospitality of Residents”, “image of sports tourist attraction”, “infonnativeness about sports tourist attraction”, “usability of sports tourist attraction”. The quadrant Ⅳ is “the possible overkill” part. And the quadrant Ⅳ includes “service of employee”, “Specialties and tourism souvenir”, “entertainment and convenience of at night”, “food of abundant”.

케이블TV 스포츠채널의 채널브랜드자산이 광고수용성에 미치는 영향

강지현(Kang, Ji-Hyun),양걸(Yang, Girl),송정명(Song, Jeong-Myeong),전익기(Jeon, Ik-Ki) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.1

The purpose of this study is to provide broadcasters with basic data for managing their channel brand equities by suggesting the data about the relationship between channel brand equity and advertisement acceptance as well as the difference in receiver’s advertisement acceptance with regard to channel brand equity. The students of K, S and D universities located in Gyeonggi area, who are watching cable TV now, were selected as a population. For the study target sampling, among non-probability sampling methods, convenience sampling method was used, total 250 questionnaires were distributed and collected 227 questionnaires were used as final effective samples. For the data analysis, SPSS for window 17.0 statistic package was used to perform frequency analysis, reliance analysis, exploratory factor analysis, one-way ANOVA, correlation analysis and multiple regression analysis. Following results were drawn. First, from the result of verifying difference among broadcasters, it was found that channel loyalty, channel recognition and advertisement acceptance of SBS SPORTS were relatively higher than those of other broadcasters but for channel image, there was no significant difference in 3 broadcasters. Second, from the result of analyzing the correlation between channel brand equity and advertisement acceptance factors, the correlation between all factors excluding channel image was significant within significance level .01, showing mutually high correlation. Third, from the result of analyzing the effect of channel brand equity on advertisement acceptance, channel recognition gave a significant effect to 3 channels, channel loyalty gave a significant effect to 2 channels and channel image gave a significant effect to only 1 channel.