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- 저자 : 손영곤(Young Gon Sohn) (검색결과 2 건)
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디지털 시대의 광고산업 생태계를 고려한 광고의 새로운 정의
김병희(Byoung Hee Kim),손영곤(Young Gon Sohn) 한국광고홍보학회 2024 한국광고홍보학보 Vol.26 No.2
이 연구에서는 심층면접과 서베이 조사를 혼용하는 혼합연구방법을 적용해, 디지털 시대의 광고 생태계를 고려한 광고의 새로운 정의를 탐색했다. 심층면접에 8명의 정보제공자가 참여했고, 서베이 조사에 광고 전문가 151명이 참여했다. 심층면접 결과, 광고에 대한 기존의 정의를 디지털 시대의 광고산업 생태계를 고려해서 새롭게 수정하라는 의견이 지배적이었다. 서베이조사에서는 광고의 정의와 관련되는 진술문을 제시해 항목을 측정함으로써, 일반화 가능성이 높은 광고의 정의를 새롭게 제시하였다. 혼합연구방법을 적용해 최종적으로 도출한 광고의 새로운 정의는 다음과 같다. “광고란 광고 주체가 미디어나 플랫폼을 통해 제품 정보나 브랜드 콘텐츠 메시지를 소비자에게 전달하거나 상호작용함으로써 소비자 행동에 영향을 미치기 위한 전략적 마케팅 커뮤니케이션이다.” In this study, a mixed research method combining in-depth interviews and surveys was applied to explore a new definition of advertising considering the advertising ecosystem in the digital age. Eight informants participated in the in-depth interviews, and 151 advertising experts participated in the survey. As a result of the in-depth interview, the dominant opinion was that the existing definition of advertising should be revised to take into account the advertising industry ecosystem in the digital age. In the survey, a new definition of advertising with high generalizability was presented by measuring items by presenting statements related to the definition of advertising. The new definition of advertising finally derived by applying the mixed research method is as follows. “Advertising is a strategic marketing communication in which the advertising subject disseminates product information or brand contents messages to consumers for interaction via media or platform to influence their consumer behavior.”
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한우의 ACADS 유전자내의 SNP 탐색 및 경제형질과의 연관성 분석
오재돈(Jae Don Oh),정일정(Il Cheong Cheong),손영곤(Young Gon Sohn),공홍식(Hong Sik Kong) 충남대학교 농업과학연구소 2012 농업과학연구 Vol.39 No.2
The acyl-CoA dehydrogenase, C-2 to C-3 short chain (ACADS) gene is known to be related with fat metabolism, especially coverts the fat to the energy sources in cattle. In human, the mutations in this gene cause SCAD deficiency, which is one of the fatty acid metabolism disorders. The ACADS gene is located on bovine chromosome 17. The objective of this study was to identify SNPs in Hanwoo ACADS gene and identify the relationships with economic traits. In this study, two SNPs, T1570G SNP in exon 2 and G13917A SNP in exon 4, were observed. Moreover, in the coding region, 2 missense mutations, T (Cys) → G (Trp) mutation at 1570 bp and G (Arg) → A (Gln) mutation at 13917 bp, were observed. These mutations were subjected to the PCR-RFLP for typing 198 Hanwoo animals. The observed genotype frequency for T1570G was 0.135 (TT), 0.860 (TG) and 0.005 (GG), respectively. Also, 0.900 (GG) and 0.100 (GA) were observed for the G13917A mutation. The association of these SNPs with four economic traits, CW (Carcass Weight), BF (Backfat Thickness), LMA (Longissimus Muscle Area), MS (Marbling Score), were also observed. The results indicated that no significant results were observed in all four traits (P>0.05). This might indicate that further studies are ultimately needed to use the SNPs in ACADS gene in lager populations for effectively used for the marker assisted selection.
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