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공중보건 위기 상황 시 정보 정확성과 정보 적절성이 정부 신뢰와 만족에 미치는 영향 -메르스 사태를 중심으로
송동근 ( Dongkeun Song ),민귀홍 ( Gui Hong Min ),진범섭 ( Bumsub Jin ) 한국PR학회 2016 PR연구 Vol.20 No.2
This study examined how information accuracy and adequacy can affect individuals’ perception of the government during the crisis of public health, depending on information sources (government vs. non-government). Specifically, the study tested whether information accuracy and adequacy as communication traits of the government can affect the perceptions of trust in and satisfaction with the government during the outbreak of Middle East respiratory syndrome coronavirus (MERS). The study utilized a convenience sampling method and asked 206 adults to participate in a survey. The findings revealed that both accuracy and adequacy of information communicated by the government and non-government sources would be more likely to significantly affect individuals’ perceptions of trust and satisfaction during the MERS outbreak. Moreover, it was found that there was no significant effect of interaction between accuracy and adequacy of information by the government source, but there was a significant effect of interaction between the accuracy and adequacy by the non-government source. These findings imply how the government’s communication traits affect the government-public relationship (trust and satisfaction) in the process of delivering information regarding the MERS. That is, in times of national public health crisis, the government should be able to offer information based on facts found from situation analyses and usefulness for publics. Furthermore, the government authorities have to note what perceptual effects can occur from non-government sources’ information.
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유성신(Sung Shin You),박현선(Heun Seon Park),민귀홍(Gui Hong Min),하영희(Young Hee Ha),김여정(Yeo Jung Kim) 한국광고홍보학회 2015 한국광고홍보학보 Vol.17 No.2
본 연구는 장기기증의 서약의도에 영향을 미치는 요인들을 파악하기 위해 계획행동이론의 ‘행동에 대한 태도’와 ‘자기효능감’의 변인에 개인적 특성 변인인 ‘이슈관여도’와 ‘주관적 지식’ 개념과 인구통계학적 변인을 추가하여 장기기증 서약의도에 대한 예측모형을 제안하였다. 연구 결과, 장기기증에 대한 서약의도의 52.9%를 8가지의 예측 변인으로 설명할 수 있다. ‘장기기증에 대한 태도’, ‘서약에 대한 태도’, ‘자기효능감’, ‘이슈관여도’가 높을수록, 또한 남성보다는 여성인 경우 서약의도가 높게 나타나는 것을 확인할 수 있었다. ‘연령’과 ‘주관적 지식’은 예측 모형에 포함되었으나 유의미한 영향을 미치지 못하는 것으로 나타났다. 따라서 장기기증 홍보와 커뮤니케이션에서 수용자들의 이슈관여도를 높이는 방안을 고려해야 하며 자기효능감을 높이는 캠페인전략이 필요하다. 또한 우리 사회 전반에 걸쳐 장기기증에 대해 더욱 개방적이고 긍정적인 태도를 형성해야 더욱 많은 서약의도를 이끌어낼 수 있음을 시사하고 있다. 본 연구는 장기기증과 관련해 가장 많은 예측모델로 제시된 계획행동이론의 변수를 포함하고 이에 추가로 개인의 특성 변수를 포함하여 장기기증의 서약의도에 대한 설명력을 높였다는 데 그 의의가 있다. The current study examines the possible variables to predict one’s intention to pledge organ donation: attitude toward the behavior, self-efficacy, issue involvement and subjective knowledge. Attitude toward the behavior and self-efficacy are derived from Theory of Planned Behavior, and issue involvement and subjective knowledge are related to personal variables. The results show that the eight variables explain 52.9% of intention to pledge organ donation. Women with high scores in attitude toward organ donation, attitude toward organ donation pledge, self-efficacy and issue involvement are likely to show strong intention to pledge organ donation. However, age, only child and subjective knowledge are not significant. Accordingly, it is important to design campaigns to promote people’s issue involvement and self-efficacy in terms of organ donation. Also, considering that attitude change leads to behavior change, we suggest cultivating positive and open attitudes toward organ donation, which will in turn bring more pledges to donate organ. We believe this study contributes to greater explanations for intention to pledge organ donation by including various variables that are not included in the previous studies.
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