소셜미디어를 통한 스포츠 투어리즘 커뮤니케이션 관계몰입과 러브마크 형성, 관계지속의도의 관계

노동연(Roh, Dong-Yun) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.2

This study was designed to shed light on the relationship among sports tourism communication relationship commitment, love mark formation, and relationship persistence intention through social media. To accomplish such research purpose, researcher identified the causal relationship through confirmatory factor analysis after having established relationship models among communication relationship commitment, love mark formation, and relationship persistence intention on precedent research works and hypothetical model. 365 participants were sampled from the members for the sports clubs located in Seoul and Gyeonggido region by using convenient sampling method. SPSS 21.0 program and AMOS 21.0 program were used for data processing, and frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model verification were performed for data analysis. Based on the research results derived by the above research methods, the following conclusions were drawn. First, informational commitment, a sub-factor of communication relationship commitment, had a significant effect on love mark formation, but not on relational commitment. Second, in all variables such as relational commitment and informational commitment, which are sub-factors of communication relationship commitment, they had a significant impact on relationship persistence intention. Third, love mark formation had a significant effect on relationship persistence intention.

대학 체육전공 학생이 지각하는 교육서비스품질이 서비스가치, 학생만족 및 행동의도에 미치는 영향

노동연(Roh Dong-Yun),김정락(Kim Jung-Lak) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.4

This study was designed to shed light on the influence of educational service quality on service value, student satisfaction and behavioral intentions which university sports major student is perception. To accomplish such research purpose, researcher identified the causal relationship through Structural Equation Model(SEM) after having established relationship models among educational service quality, service value, student satisfaction and behavioral intentions based on precedent research works and hypothetical model. 292 participants were sampled from the student of sports major for the university located in Seoul and Gyeonggi region by using convenient sampling method. The resulting data were processed by means of frequency analysis and exploratory factor analysis using SPSS 15.0 program. And, to verify construct validity of each measurement model using AMOS 7.0 program, confirmatory factor analysis was conducted, then after, goodness-of-fit of the theoretical model was verified by means of covariance structure analysis. Results derived from the researches based on the aforementioned methods and data analyses are as follows: First, educational service qualityhad positive influence on service value. Second, educational service quality had positive influence on student satisfaction. Third, educational service quality had positive influence on behavioral intentions. Forth, service value had positive influence on student satisfaction.

민속씨름선수의 지도자-선수 교환관계(LMX)가 팀 몰입과 팀 성과에 미치는 영향

노동연(Roh, Dong-Yun),김종필(Kim, Jong-Pil),공성배(Kong, Seong-Bae) 한국코칭능력개발원 2016 코칭능력개발지 Vol.18 No.4

학교스포츠클럽 참여 학생의 신체적 자기효능감이 자아탄력성과 심리적 안녕감에 미치는 영향

노동연(Dong Yun Roh),함지선(Ji Sun Ham),김태일(Tae Ill Kim) 한국사회체육학회 2014 한국사회체육학회지 Vol.0 No.56

This study was designed to shed light on the effect of physical self-efficacy, ego-resilience and psychological well-being of school sports club participation student. to accomplish such research purpose, researcher identified the causal relationship through regression analysis after having established relationship models among physical sel -efficacy, ego-resilience and psychological well-being on precedent research works and hypothetical model. 404 participants were sampled from the students for the high school located in Seoul and Gyeonggi region by using convenient sampling method. The resulting data were processed by means of frequency analysis, exploratory factor analysis, correlation analysis, regression analysis, path model analysis using SPSS 18.0 program. Results derived from the researches based on the aforementioned methods and data analyses are as follows: First, physical self-efficacy of school sports club participation high school students had positive influence on ego-resilience. Second, physical self-efficacy of school sports club participation high school students had positive influence on psychological well-being. Third, ego-resilience of school sports club participation high school students had positive influence on psychological well-being.

스포츠시설 종사자의 심리적 계약위반이 직무만족 및 조직몰입에 미치는 영향

노동연(Roh, Dong-Yun),한권상(Han, Kwon-Sang) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.6

This study was designed to shed light on the effect of psychological contract violation on job satisfaction and organizational commitment of sports facility employee. To accomplish such research purpose, researcher identified the causal relationship through Structural Equation Model(SEM) after having established relationship models among psychological contract violation, job satisfaction and organizational commitment on precedent research works and hypothetical model. 221 participants were sampled from the employee"s for the sports facility located in Gyeonggi region by using convenient sampling method. The resulting data were processed by means of frequency analysis, exploratory factor analysis, correlation analysis, regression analysis, path model analysis using SPSS 18.0 program. Results derived from the researches based on the aforementioned methods and data analyses are as follows: First, psychological contract violation of sports facility employee had negative influence on job satisfaction. Second, psychological contract violation of sports facility employee had negative influence on organizational commitment. Third, job satisfaction of sports facility employee had positive influence on organizational commitment.

한국과 미국의 태권도장 선택요인과 만족도, 관계품질 및 관계유지의도의 관계

노동연(Roh, Dong-Yun) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.5

This study was designed to shed light on the relationship among selection factor of korean and american taekwondo dojang on satisfaction, relationship quality and relationship retention intention. To accomplish such research purpose, researcher identified the causal relationship through Structural Equation Model(SEM) after having established relationship models among selection factor, satisfaction, relationship quality and relationship retention intention on precedent research works and hypothetical model. 451 participants were sampled from the referees for the tadkwondo dojang located in korea and america region by using convenient sampling method. The findings were generated by frequency analysis and exploratory factors analysis by SPSS 18.0 version, and the test of goodness of the model was carried out with the covariance structure analysis using AMOS 18.0 version to verify construct validity of the measured model. Following is the results of the path model. First, selection factor(program, accessibility, facilities, price, image) of korea taekwondo customers had positive influence on satisfaction. And selection factor(program, accessibility, leader, image) of america taekwondo customers had positive influence on satisfaction. Second, satisfaction of korea and america taekwondo customers had positive influence on relationship quality. Third, satisfaction of Korea and america taekwondo customers had positive influence on relationship retention intention. Forth, relationship quality of korea and america taekowndo customers had positive influence on relationship retention intention.

태권도 이벤트 물리적 환경이 방문객 감정 및 만족에 미치는 영향

노동연(Dong Yun Roh),박수복(Su Bok Park),한권상(Kwon Sang Han) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.37

This study was designed to shed light on the effect of Taekwondo event physical environment on visitor` affect and satisfaction. The subjects of this research were the clients who are using the Taekwondo event located in Jaeju stadium, and sampled 202 people using convenience sampling method. The reliability test by using Cronbach`s α method yielded the following results: the physical environment reliability is .890, the reliability in visitor` affect is .819, the reliability in visitor` satisfaction is .807. This paper utilizes the statistical data analysis methods including correlation analysis, regression analysis and factor analysis. The findings acquired based on the aforementioned research methods and data analysis are as follows: First, Taekwondo event physical environment significantly influences visitor` affect. Second, Taekwondo event physical environment significantly influences visitor` satisfaction. Third, visitor` affect significantly influences visitor` satisfaction.

태권도장 환경특성이 경영전략 및 경영성과에 미치는 영향

노동연 ( Dong Yun Roh ),김태일 ( Tae Ill Kim ) 한국스포츠산업경영학회 2009 한국스포츠산업경영학회지 Vol.14 No.4

이 연구는 태권도 지도자를 대상으로 태권도장의 환경특성이 경영전략 및 경영성과에 미치는 영향을 규명하는 데 목적이 있다. 연구대상은 서울·경기지역 태권도 지도자를 대상으로 편의표본추출법(convenient sampling)을 이용하여 204명을 표집 하였다. 자료처리는 SPSS 15.0 프로그램을 이용하여 빈도분석(frequency analysis), 탐색적 요인분석(exploratory factor analysis)을 실시하였으며, AMOS 7.0 프로그램을 이용하여 각 측정모형의 구성타당도(construct validity)를 검증하기 위해 확인적 요인분석(confirmatory factor analysis)을 실시한 후, 이론모형의 적합도를 공변량 구조분석(covariance structure analysis)으로 검증하였다. 이상의 연구방법을 바탕으로 다음과 같은 결론을 얻었다. 첫째, 환경특성은 경영전략에 정(+)의 영향을 미쳤다. 이는 환경특성의 변화에 따른 전략수립을 통하여 수련생이 원하는 성향을 빨리 파악하고, 태권도 본연의 목적인 수련 그 자체에 기반을 둔 새로운 프로그램의 개발 및 발전을 통하여 신규입관 및 재구매의 촉진을 활성화 시켜야 한다. 둘째, 환경특성은 경영성과에 부(-)의 영향을 미쳤다. 환경특성의 변화가 심하면 경영성과는 낮아지기 때문에 태권도장은 환경 불확실성에 대비한 차별화전략을 통하여 이에 대응한 역량을 형성하고 유지하여 위기에 대처해 나가야 한다. 셋째, 경영전략은 경영성과에 정(+)의 영향을 미쳤다. 태권도장은 태권도 수련생 확보를 위한 가장 적합한 역량개발을 통하여 전략을 수립하고 이를 바탕으로 경영성과를 높여야 한다. 이와 같이 태권도장의 환경특성과 경영전략, 경영성과는 상당한 관련성이 있음을 알 수 있으며, 환경특성에 맞는 경영전략을 수립하는 태권도장은 그렇지 못한 태권도장보다 더 높은 경영성과를 얻을 것이며, 경영전략 강화를 위하여 종사자에게 수련생 맞춤 서비스 교육을 통하여 태권도장의 목표와 비전을 추구함으로서 더 나은 태권도장의 경영성과를 얻을 수 있을 것이다. This study was designed to shed light on the effect of environmental characteristics on management strategy and the management outcome of Taekwondo training centers. To accomplish such research purpose, researcher identified the causal relationship through Structural Equation Model(SEM) after having established relationship models among environmental characteristics, management strategy and the management outcome based on precedent research works and hypothetical model. 204 participants were sampled from the trainer for the Taekwondo training center located in Seoul and Gyeonggi region by using convenient sampling method. The resulting data were processed by means of frequency analysis and exploratory factor analysis using SPSS 15.0 program. And, to verify construct validity of each measurement model using AMOS 7.0 program, confirmatory factor analysis was conducted, then after, goodness-of-fit of the theoretical model was verified by means of covariance structure analysis. Results derived from the researches based on the aforementioned methods and data analyses are as follows: First, environmental characteristics had positive influence on management strategy. Second, environmental characteristics had negative influence on management outcome. Third, management strategy had positive influence on management outcome.

스키리조트 고객보상서비스 프로그램이 고객만족과 충성도에 미치는 영향

노동연(Roh, Dong-Yun),박성진(Park, Seong-Jin),공성배(Kong, Seong-Bae) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.3

The purpose of this study was investigated on the effect of sky resort customer reward service program on customer satisfaction and loyalty. To accomplish such research purpose, researcher identified the causal relationship through regression analysis after having established relationship models among sky resort customer reward service program, customer satisfaction and loyalty on precedent research works and hypothetical model. 375 participants were sampled from the sky resort customer in Gyeonggido and Gangwondo region by using convenient sampling method. The resulting data were processed by means of frequency analysis, exploratory factor analysis, correlation analysis, regression analysis and path model analysis using SPSS 18.0 program. Results derived from the researches based on the aforementioned methods and data analyses are as follows: First, sky resort customer reward service program had positive influence on customer satisfaction. Second, sky resort customer reward service program had positive influence on loyalty. Third, customer satisfaction had positive influence on loyalty.

종합격투기 재미요인이 운동몰입과 운동지속의도에 미치는 영향

노동연(Roh, Dong-Yun),공성배(Kong, Seong-Bae),한대호(Han, Dae-Ho) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.60

This study was designed to shed light on the effect of enjoyment factors on exercise commitment and exercise adherence intention of mixed martial. To accomplish such research purpose, researcher identified the causal relationship through regression analysis after having established relationship models among enjoyment factors, exercise commitment and exercise adherence intention on precedent research works and hypothetical model. 299 participants were sampled from the students fort he mixed martial centers located in Seoul , Gyeonggi and Incheon region by using convenient sampling method. The resulting data were processed by means of frequency analysis, exploratory factor analysis, correlation analysis, regression analysis, path mode l analysis using SPSS 18.0 program. Results derived from the researches based on the aforementioned methods and data analyses are as follows: First, enjoyment factors had positive influence on exercise commitment. Second, enjoyment factors had positive influence on exercise adherence intention. Third, exercise commitment had positive influence on exercise adherence intention.