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영화 제목의 처리 유창성이 상품 태도에 미치는 영향 : 상상적 유창성의 매개효과를 중심으로
김정운(Kim, Jungwoon),이루리(Lee, Luri),고민정(Ko, Min Jeong) 한국상품학회 2020 商品學硏究 Vol.38 No.1
영화 소비가 지속적으로 증가하면서 최근 국내 영화 시장은 세계적인 규모로 성장하였다. 소비자들의 영화 선택에 있어 영화 제목은 결정적인 영향을 미치는 요인이다. 선행연구들에서 상품 태도에 유의미한 영향을 미치는 제품 요소로서 제품명에 대한 처리 유창성을 제시하였으나, 이를 영화 제목에 적용한 실증연구는 없었다. 또한, 상상적 유창성은 처리 유창성, 특히 개념적 유창성과 이론적으로 밀접한 관련이 있음에도 불구하고, 이 변인에 대한 매개효과를 분석한 연구 역시 희소한 실정이다. 따라서 본 연구에서는 영화 제목에 대한 개념적·지각적 처리 유창성이 소비자가 상품 태도에 어떤 영향을 미치는가를 고찰하고자 한다. 특히 상품 태도를 형성하는 과정에서 상상적 유창성의 매개역할을 살펴보고, 이러한 매개역할이 두 처리 유창성에 따라 어떻게 달라지는지를 살펴보고자 한다. 본 연구에서는 가설검증을 위해 영화 제목의 처리 유창성을 조작한 영화 포스터를 자극물로서 제시하고, 실험을 수행하였다. 연구결과, 개념적· 지각적 유창성이 높은 경우 낮은 경우에 비해 더 우호적인 상품 태도를 형성하는 것으로 나타났다. 또한, 상상적 유창성은 개념적 유창성과 상품 태도의 관계를 완전매개하는 것으로 나타났으나, 지각적 유창성과 상품 태도의 관계는 매개하지 않았다. 본 연구는 이론적·실무적으로 그 의의가 있다. As film consumption continues to increase, the domestic film market has recently grown to a global level. Movie title is a key factor in consumers’ decision on a movie choice. Although previous studies suggest that processing fluency(i.e., conceptual and perceptual) on a product name is an important factor that affects product attitudes, no studies to date have looked at the effect of processing fluency in the context of a movie product. Also, even if imagery fluency is closely related to processing fluency(conceptual fluency), studies that investigate the mediating role of this variable are quite sparse. Therefore, the purpose of this study is to examine the effect of processing fluency on a movie title on movie product attitudes. In particular, this study investigates how imagery fluency mediates the relationship between processing fluency and product attitudes and how this mediation effect changes depending on the two types of the processing fluency. In order to test the research hypotheses, movie posters manipulating processing fluency on movie titles are presented as an experiment stimulus. As a result, both conceptual and perceptual fluency influence product attitudes positively. Also, imagery fluency fully mediates the relationship between conceptual fluency and product attitudes, while the mediation effect of this variable is not statistically significant for perceptual fluency and product attitudes relationship. This study provides theoretical and managerial implications.
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예비조종사의 신체조성과 가속도에 의한 의식상실의 관련성 연구
김정운(Jungwoon Kim),김근수(Keunsoo Kim),류현승(Hyunseung Rhyu),송성우(Sungwoo Song) 육군사관학교 화랑대연구소 2019 한국군사학논집 Vol.75 No.2
The ability of pilots is important for being a high-performance fighter aircraft. In particular, the ability to cope with the acceleration that occurs during a sharp turn in close combat is needed. The purpose of this study was to examine the relationship between body composition and G-tolerance in 312 preliminary pilots. Body composition measurement and acceleration experiments were administered on the participants and then they were grouped according to their consciousness. Independent t-test and multivariate logistic regression analysis were used for data analysis. The results showed that weight(p<.05), fat mass, percentage body fat, and percentage muscle mass were significantly different between LOC group and non-LOC group. The rate of loss of consciousness was low in the group with low fat mass(OR = .175 ~ .381) and percentage body fat(OR = .151 ~ .412), and high percentage muscle mass(OR = .086 ~ .306). G-tolerance was related to fat mass, percentage body fat and percentage muscle mass. In addition, the loss of consciousness was significantly decreased both the body composition was 16.6% or less and the percentage muscle mass was 48.6% or more.
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공군사관학교 예비생도들의 기초군사훈련 주차별 신체활동 에너지 소비량 분석
김근수(Keunsu Kim),김정운(JungWoon KIM),이율효(YulHyo LEE),박정섭(JungSub PARK),고재연(JaeYeon KO) 육군사관학교 화랑대연구소 2014 한국군사학논집 Vol.70 No.3
본 연구는 공군사관학교 가입학 예비생도들을 대상으로 기초군사훈련 주차별 신체활동에 따른 에너지 소비량을 측정/분석하고, 4주 훈련 전·후 신체구성과 체력의 변화를 규명하여, 향후 기초군사훈련 단계별 훈련목표 설정과 입학 후 사관생도 체력관리에 유용한 자료를 제공하는 데 있다. 그 결과, 신체구성에서 체중, 체지방량, 체지방률, BMI는 감소하였고, 체중 1kg당 골격근량은 증가하였다. 기초체력 측정결과 눈감고 외발서기, 윗몸일으키기, 사이드 스텝은 증가하였으며, 앉아 윗몸 앞으로 굽히기는 감소하였다. 신체활동 에너지 소비량의 변화는 2주차 시기에서 증가한 후, 3주차에서 감소하고 다시 4주차에서 증가한 것으로 나타났다. 결론적으로, 공군사관학교 예비생도들의 기초군사훈련은 신체구성을 개선시키고 기초체력을 증가(유연성은 감소) 시키며 주차별 적절한 훈련 강도로 프로그램 되어 있음을 알 수 있다. The purpose of this study is to provide useful data for establishment of future training objectives by stage on basic military training through measuring and analyzing weekly energy consumption from physical activities, and through examining variations in physical fitness before and after the four weeks of training. To accomplish the objectives of this study, energy consumption from physical activities weekly basis(1~4 weeks) were measured and analyzed by utilizing accelerometer on the subject of 13 cadet candidates who entered the basic military training for 2013 entrance. In addition, the variation of physical fitness and body composition before and after the training were analyzed. All test results including averages and standard deviations were generated by Windows SPSS 17.0 Statistics Package. In order to verify the body composition and physical fitness before and after the military training, Paired t-test was used in the analysis, and Two-way ANOVA by Repeated Measurements were used for the weekly physical activities (p<.05). The results of this research are as follows. First, based on the analysis on body composition, average body fat percentage was decreased from 16.164.48% to 12.77±3.88%(p<.001). Second, after measurement of basic physical fitness, considerable statistical changes were observed in balance, situps, push ups, and side-steps; however, no considerable changes were observed in grip and standing long jump. Third, based on the analysis on energy consumption from physical activities, first week's results showed considerable statistical difference from every other week(second, third, and fourth week) (p<.001). There were no considerable statistical difference between the second and fourth week's results, but it showed attentive difference between second and fourth week's results (p<.001). As a result, this study suggests that overall body composition was improved. Balance, muscular endurance, agility were improved while flexibility was diminished, and weekly energy consumption were increased.
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