http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
柳文壽 朝鮮大學校法政大學 1973 法政大論文集 Vol.1 No.-
The demand circumstances of the products in a market are changed by changing of the conditions of marketing competition in the business enterprises and the consumer's consumption structure. As a result of researching the process of the goods introduced to the market, their growth, ir maturity and ir decline in a market, after the substitute, commodities entered a market,the past commodities are disappeared. In the establishment of the business marketing strategy we decide the product life cycle stage of each firm and its marketing mix so that we must not only perform the effective marketing policy, butalso spread the initiative marketing actions by establishing in advance the marketing plan and merchandising through prediction of the changing life cycle of the commodities introduced to a market.In this treatise I studyed theirreason why the life cycle of the commodities constituting the center of marketing strategy occurred, understood each stage's characteristics of the life cycle and decided the marketing strategy adapted to ech stage. The contents of this treatise are followings; 1. Marketing strategy 2. Product life cycle 3. Each stage's characteristics of product life cycle 4. Each stages strategy of Product life cycle 5. Conclusion
柳文壽 朝鮮大學校 法政大學 1974 法政大論文集 Vol.2 No.-
Marketing plays a central role in modern business, for it is an activity for the solution of consumer's convenient and easy selling by producing goods reflecting consumer's desire. So in the marketing-oriented business, the activity of marketing management must try to accomplish its objectives by combining its elements with the effective management system. Marketing must be customer-oriented, for it has a duty to adapt its hange by realizing consumer's desire and activity. In the consumer-oriented enterprises, the development of enterprises must rely on the innovation that finds out consumer's desire and satisfies it. In the competitive society, enterprises practice product innovation and process innovation adapting to market circumstances in order to maintain and develop their positions. Innovation becomes not only the center of marketing strategy and necessary elements of business development but also key points of econonic development. Innovation can anticipate its effect only when it is adapted to marketing opportunity. In view of marketing, innovation should be understood as marketing system. Although there are new goods sufficient to fit consumer's desire, it there is no marketing accommodation, we can't expect marketing effects. If a trivial improvement is adaptable to marketing opportunity its effects would be greater than producing new merchandises and innovation should be carried out with relation to Marketing opportunity, timing and the process of accommodation.