연출디자인에서 Fun에 관한 연구 -capricious와 trans 개념을 중심으로- = A Study on Fun in Direct Design -from the View Point of Capricious and Trans-

다국어 초록 (Multilingual Abstract)

This study aims, from looking at the fast changing of our improvement sense in lifestyle desire has been personalized and diversified. And so work and play has coexist in the lifestyle at the same time. To seek, in this background fun` element is divide to general idea which is capricious and trans. And from the two general idea, exposed distinctive difference of the study. Fun is applied in directing to many various field, in this study. It is limited to advertisement, product and space area, been analyzed in literature, treatise, articles and internet. With on this basis, satement will be appear by two general idea which is capricious and trans. First, looking at capricious, distinctive point of view in advertisement, product and space is shown in our usual daily life. And it is naturally absorb into you from coming in familiar form but different point of view, has provide emotions like surprising and amusement to give new vision. And in commercial, has provide an effectual brand image and a fast way of indirect for delivering message. Secondly, looking at trans, distinctive point of view in advertisement, product and space is shown in our usual knowledge of the subject or person or in space, has been recreated to another. And from the changing the part to another, provides the different common sense. As you can see this study has shown, from the Fun element applied in direct design, can be divided to capricious and trans to a different general idea and can provide a intimate emotion which is effective to delivering message. Fun element in direct design, is exposed with changing way of thinking and experiment mind. But in this internal field, not many Fun element has been applied in various direct design. Therefore, from this study hope to see more aggressive active Fun element in many direct design.

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