Korea could ingeniously overcome financial crisis by risks of foreign currencies that attacked Korea for the first time in Korean history as boosting national awareness on finance and improving productivity. Especially, the economy has been remarkably...
Korea could ingeniously overcome financial crisis by risks of foreign currencies that attacked Korea for the first time in Korean history as boosting national awareness on finance and improving productivity. Especially, the economy has been remarkably recovered since 2002 so that the economic situation of Korea is boosted as much as some people worry. about economic overheating.
As five-day workweek system that has been pushed as one of plans to improve quality of people's life has been discussed in earnest and is likely to be gradually executed from second half of the year, it seems to make a turning point in demands of houses in garden city. In addition, as houses in garden city that is new residence culture with convenience of life as well as clean living environment attract public attention, this study aims to analyze the site selection and the actual development situation of houses in garden city and to figure out and suggest improvement methods.
This study is composed as follows. Chapter 1 describes background, purpose, contents, scope and method of the study. Chapter 2 is the general approach on the concept, site selection and development of houses in green city as general consideration on houses in garden city. Chapter 3 explains definition and condition of location of houses in garden residence complex, analyzes distribution state and dimension of development in metropolitan area and Gangwon area and seeks problems according to centralization of metropolitan area. Chapter 4 analyzes development cases of garden residence complex in Gangwon area, finds out problems of the development and make up for improvement methods. In conclusion, Chapter 5 describes how to improve garden residence complex in general.
As one of the methods to improve garden residence complex, manufacturing-based and community-space structure centering on metropolitan area shall depart from Seoul dependency structure. It shall be changed from the single core system to the network type space structure centering on Yeongseo area in Gangwon.
Secondly, according to the third Gangwon Development Plan, manufacturing base shall be constructed as actively attracting major industries in the future(venture industries, etc.) and localization business in Yeongseo area in Gangwon that is currently developed. Through this, Gangwon area shall be developed as the hub city for self-sufficiency and settlement and create demands for garden residence complex.
Thirdly, it is required to understand tendency or desire of consumers of garden residence complex and to help construction of complex that fits to local characteristics and supply strategy for people who firstly secure land and who want to live in those areas. Then, it is necessary to characterize garden residence complex such as commuters to metropolitan area and within the area, clubs and silver town as categorizing residents in garden residence complex. Furthermore, it is required to make the identity of complex as assigning images related to natural environment such as culture village and nature adventure village, etc.
Next, one of the changes as escaping from city life where communications between neighbours are disconnected and living in garden residence complex is to live next to new neighbours together. However, it is required to take attention on the concept of neighbours that is different from previous concept. Especially, understanding unique community spirit of existing residents properly is important for communities in garden residence complex. For example, the basic facilities shall be constructed to provide communication opportunities among residents such as community meeting as planning active participation programs in the events held in the community such as congratulations and condolence ceremonies and investing on facilities for public use(Community hall, Old people's home) that are suitable for normal life.
Next, marketing considering non-moldability by physical characteristics of garden residence complex and obscure yearning for life in garden city cannot make demands for garden residence complex into actual demands.
And target consumers(based on age, income, job) are not construed and effective marketing strategy is not executed. As a result, profitability of developers is reduced and development is not processed well because of low sales. It is required to execute marketing of local government level that is connected to investment introduction and development project under the flag "Clean and Beautiful Gangwondo with Human Beings and Nature, Gangwondo that is Best For Companies to Manage the Future" that is currently pushed by Gangwondo.
Finally, sales shall be secured. Therefore, shares registration and installment sale warranty system that some developers apply nowadays shall be activated to remove anxiety of consumers on installment sale and to secure reliability of consumers. In addition, it is required to secure stability such as completion first and installment sales later as considering that land purchase expense is cheaper in Gangwondo than that in metropolitan area.