중국 차(茶)음료 시장의 변화와 특성에 관한 연구 = A Study on the Change and Characteristics of China tea drink market

다국어 초록 (Multilingual Abstract)

The life style of Chinese has been more and more personality-oriented and consumption-oriented through rapid economic growth. The tea drink industry has been rapidly grown up based on young generation who has not only got a western style, health-oriented characteristic, personality-oriented characteristic, but also love high quality life. The diversity and growth of the tea drink market was made by change of Chinese life style. Also, the trend change has continually lead the tea package design. The diversity tea drinks and tea drinks differentiation have been developed base on the high competition and the development of tea drink industry. Also, many functional tea drinks have been increased In case of the tea drink package design has been changed from simple image to fashion image which showed emotional life style of young people. The tea drink package design contributed to make the brand power which stimulate a consumers` emotion

참고문헌 (Reference)

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