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2 "판매촉진 수단의 유형의 판촉효과 연구" 34 (34): 445-469, 2005
3 "카드사, 신규고객유치……‘실속마케팅’ 승부" 머니투데이 2006.9.24
4 "재테크 특집-은행성공상품 특별한 게 따로 있다" 동아일보 2006.6.27
5 "이동전화사업자들의 가입해지방어전략" 정보통신정책연구원 1998
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