Our hanbok is facing a new era with the global expansion of K-Culture. The rapid spread of K-Culture, centered on social media, has led people around the world to take an interest in hanbok, and it has generated Hallyu content that leads trends. This ...
Our hanbok is facing a new era with the global expansion of K-Culture. The rapid spread of K-Culture, centered on social media, has led people around the world to take an interest in hanbok, and it has generated Hallyu content that leads trends. This phenomenon has not only sparked interest in clothing but also in Korean food and lifestyle, and has become a cultural phenomenon. As a result, the Korean fashion industry has been revitalized and Korea's global standing has increased. At the ce
nter of this trend is hanbok, which embodies Korean tradition, and it has become a new culture in the world.
The purpose of this study is to analyze how the hanbok image has been adopted in modern fashion and what paradigm shifts have occurred as a result of the boom in Hallyu. We first analyzed the background of domestic emerging designers who use hanbok as a motif in their designs. We focus on the paradigm shift in the era when hanbok was placed in an important position in modern fashion design. We analyzed changes in perceptions of hanbok and trends in domestic fashion designers' hanb
ok brands and successful overseas collection cases. Based on this, we analyzed how hanbok has been reinterpreted in modern fashion. The research methodology was based on literature research focusing on relevant
domestic and international books, previous research, domestic and international collection materials posted on the Internet, and designer homepages. For empirical research, we classified and analyzed previous research materials on designer brand sites, overseas collection sites, fashion-related websites and newspapers, professional magazines, video materials, etc. In addition, we utilized designer brand Instagram and K-Pop star Instagram. The hanbok image, which is at the center of Korean culture, is developing with the public in the world of fashion. Therefore, researching the influence of hanbok on modern fashion is considered a result of reinterpreting hanbok.
The results of this study are as follows: First, by analyzing the works of emerging designers who have adopted the hanbok image, we can see that the active participation of emerging designers has led to a paradigm shift in which hanbok is perceived as everyday clothing. Second, the hanbok image's expression elements were classified into major categories such as structure, color, pattern, material, and item, and analyzed by subcategories according to the distribution of the image. The structure
was classified into silhouette, detail, and item, and the color was classified into primary, secondary, and tertiary colors. Thirdly, the analysis of the expression elemen
ts of hanbok images in fashion designer works from 2015 to 2022 in Korea and abroad revealed that designs adopting hanbok's structure conveyed its natural beauty and richness by incorporating the image into the silhouette. They reinterpreted the details of hanbok, such as the collar, sleeve, and pants cuffs, with the designer's unique designs in Western clothing. In particular, Western designers heavily adopted the waistline movement. The colors used were mainly primary colors or color-dong images, and natural patterns such as cloud patterns, geometric patterns, and composite patterns were utilized, which was a method that many Western designers adopted. They displayed a sophisticated harmony between Eastern and Western clothing. Korean designers mainly used patterns that reflected the symbolic beauty of folk paintings or traditional patterns. Both Eastern and Western designers partially used embroidery or patchwork techniques to convey Korean beauty. The materials used were silk, wool, and gauze fabrics, which displayed Korean beauty. The use of gauze fabric exhibited a metaphorical beauty that revealed the body's movement. The utilization of hanbok's straight-cut lines can be considered as an expression of sensual
beauty that shows the flow of the body. The use of hanbok items was partially adopted for coordination, including jobawi, hat, joggeduri, gache, jaru bag, and sangtu, which completed the coordination.
This research is significant because it highlights the position of hanbok images as a globalized element of Korean fashion, which could contribute to exploring possibilities for globalization. Analyzing how hanbok images are being adopted and modernized in contemporary fashion is also essential for the next generation of fashion education. It could be a vital indicator in leading new trends in the globalization of Korean fashion