Understanding Generation Z’s Settlement Intention in Sports Cities through a Cognitive? Affective?Conative Framework = 인지?정서?의도 프레임워크를 통한 스포츠 도시 내 Z세대의 정주 의도 이해

다국어 초록 (Multilingual Abstract)

In the context of escalating city competition, the development of sports cities is regarded as a potential pathway for attracting young populations. However, there is a paucity of systematic explanations regarding the psychological mechanisms that influence young people's decisions to settle in a city within a sports context. This study adopts the Cognitive–Affective–Conative model as its theoretical framework and constructs a structural model. The study aims to reveal the formation mechanism of Generation Z tourists' settlement intentions in the context of sports cities. Based on 897 valid questionnaires collected from Generation Z individuals who participated in sports city tourism, this study conducts empirical analysis using Structural Equation Modeling and the bias-corrected Bootstrap method. The study found that: （1） all three dimensions of sports city service quality have a significant positive impact on perceived city image, with service quality having the most significant effect; （2） perceived city image significantly enhances individual perceived value; （3） the direct effect of perceived value on settlement intention is not significant; （4） city identity and a sense of belonging significantly influence settlement intention; （5） city identity and a sense of belonging play a key mediating role between perceived value and settlement intention. This study enriches the theoretical understanding of the psychological mechanisms underlying young people’s residential decision-making in sports city research. It provides a theoretical basis for cities to attract young populations. Future research could conduct comparative analyses in cross-cultural and cross- regional contexts. It may also incorporate longitudinal designs to enhance the robustness of causal inference. Subsequent studies may include variables such as employment opportunities and policy environments in the analysis. This would enable the construction of a comprehensive explanatory model integrating psychological mechanisms and institutional factors.

목차 (Table of Contents)

• CONTENTS
• I. INTRODUCTION 1
• 1. The Necessity of the Study 1
• 2. The Purpose of the Study 7
• 3. The Research Questions 8
• 4. The Research Hypotheses 8
• 5. Research design 10
• 6. Limitations 11
• 7. Definition of Terminologies 12
• 7.1 Generation Z 12
• 7.2 Sports City 12
• 7.3 Sports Tourists 13
• 7.4 Service Quality 14
• 7.5 Perceived City Image 15
• 7.6 Perceived Value 15
• 7.7 City Identity 16
• 7.8 Sense of Belonging 17
• 7.9 Settlement Intentions 17
• II. THEORETICAL BACKGROUND 19
• 1. Generation Z 19
• 2. Sports City 21
• 2.1 Sports and the City 21
• 2.2 Prior Research on Sports City 23
• 2.3 The Development Context of Sports Cities in China: The Case of Chengdu 25
• 3. Cognitive-Affective-Conative Theory （C-A-C） 28
• 3.1 Concept of C-A-C Theory 28
• 3.2 Prior Research on C-A-C Theory 32
• 4. Service Quality 36
• 4.1 Concept of Service Quality 36
• 4.2 Prior Research on Service Quality 40
• 4.3 Service Quality and Perceived City Image 43
• 5. Perceived City Image 47
• 5.1 Prior Research on Perceived City Image 47
• 5.2 Perceived City Image and Perceived Value 50
• 6. Perceived Value 53
• 6.1 Prior Research on Perceived Value 53
• 6.2 Perceived Value and City Identity 56
• 6.3 Perceived Value and Sense of belonging 59
• 6.4 Perceived Value and Settlement Intentions 62
• 7. City Identity 65
• 7.1 Prior Research on City Identity 65
• 7.2 City Identity and Settlement Intentions 68
• 8. Sense of belonging 70
• 8.1 Prior Research on Sense of belonging 70
• 8.2 Sense of belonging and Settlement Intentions 73
• 9. Settlement Intentions 76
• 9.1 Prior Research on Settlement Intentions 76
• III. METHODS 79
• 1. Research Model 79
• 2. Survey Procedures 80
• 3. Subjects 81
• 4. Survey Instruments 83
• 5. Data Analysis 87
• 6. Pilot Study 88
• 6.1 Reliability Analysis of the Pilot Questionnaire 88
• 6.2 Validity Analysis of the Pilot Questionnaire 90
• 6.3 Exploratory Factor Analysis （EFA） 91
• 7. Main Study 95
• 7.1 Reliability Analysis 95
• 7.2 Validity Analysis 97
• IV. RESULT 103
• 1. Descriptive Statistical Analysis Results 103
• 1.1 Descriptive Statistical of Sample Information 103
• 1.2 Descriptive Statistical Analysis of Sample Variables 106
• 2. Correlation Analysis Results 108
• 3. Hypothesis Testing Results 109
• 3.1 Model Fit Test Results 109
• 3.2 SEM Path Analysis and Hypothesis Testing Results 112
• V. DISCUSSION 116
• 1. Relationships Among Variables in the Cognitive Stage 117
• 1.1 Relationship Between Sports City Services Quality and Perceived
• City Image 117
• 1.2 Relationship Between Perceived City Image and Perceived Value 119
• 1.3 Relationship Between Perceived Value and Settlement Intention 121
• 2. Relationships Among Variables in the Affective Stage 124
• 2.1 Relationship Between Perceived Value and City Identity 124
• 2.2 Relationship Between Perceived Value and Sense of Belonging 125
• 3. Relationships Among Variables in the Conative Stage 127
• 3.1 Relationship Between City Identity and Settlement Intention 127
• 3.2 Relationship Between Sense of Belonging and Settlement Intention 129
• 4. The Mediating Role of City Identity 130
• 5. The Mediating Role of Sense of Belonging 132
• VI. CONCLUSION and IMPLICATIONS 134
• 1. Conclusion 134
• 2. Implications for Practice 137
• 3. Suggestions for Future Research 138
• REFERENCES 141
• Appendix I 170
• Appendix II 174
• 국문초록 178
• ACKNOWLEDGEMENT 180