國際 觀光貿易商品 選擇에 관한 硏究 = Study on Selection of International Tour- trade Commodities by Inbound Customers in Korea

다국어 초록 (Multilingual Abstract)

The purpose of this study is to maximize the effects of export by enhancing awareness of the people on the importance of international tour-trade that brings the effects like direct export including improvement of national profit and increase of national income, and development of relevant industries, and by systematically analyzing all the consuming patterns of the foreign tourist consumers during staying in Korea. In other words, it is to utilize, as the data to develope and distribute the commodities and service suitable for the foreign tourists' consuming activities, the results of the analysis of common factors and distinctive characteristics of foreign tourists visiting Korea and of statical analysis of the relationship between their taste and satisfaction for tour-trade commodities.
This study was conducted by the following three stage procedures:
Firstly, the model of study was set up, by researching and analyzing the tourists' taste and satisfaction, concept relating to the tourists' activities, precedent studies, and environment and status of tour-trade industries in Korea and other countries, through the references.
Secondly, the positive data collected by the questionnaires regarding the taste before consumption and the satisfaction after consumption to the foreigners doing consuming activities in Korea was statically analyzed.
Thirdly, regressive analysis was used for verifying the hypothesis, on the basis of the data obtained from two types of research activities afore-mentioned.
As the result of positive analysis, it was found that the taste of the foreign tourists before consumption is partially related to their satisfaction after consumption, and proved that the expectation before consumption and the satisfaction after consumption by nationalities are also co-related, by identifying the independent differences.
To summarize the results of positive analysis is as follows:
Firstly, it was found that the taste of foreign tour-trade consumers on Korean accommodation, food and beverage, and shopping commodities before consumption is related to their satisfaction after consumption. Also, important findings were obtained that there is competition among these three industries, and in other words, they are the objects in which foreign tourists are interested at least, therefore, continuous investment and development for such commodity groups, and it is considered to enhance the competitiveness of the commodity groups beyond their interest and to set up the active improving policies to develope the balanced tour-trade industry.
Secondly, Japanese tour-trade consumers did not conduct the consuming activities with direct interest in lots of Korean tour-trade commodities and service. The factor having notable result in statistics was the place for shopping. It means that they visit Korea mainly due to adjacency in location. As Japanese people is main target segment in Korean tour industry, accounting for highest share traditionally out of the visitors to Korea, it is required to make the effort to develope and correcting the commodities to meet their expectation and satisfaction.
Thirdly, it was found that Chinese tour-trade consumers that are expected to become the biggest market for the Korean trade-tour industry have most expectation and satisfaction on the Korean commodities including accommodation, tour-trade events and others, along with high taste as the shopping place, among the nationalities.
Therefore, Korea needs to set up friendly and active strategies to attract Chinese visitors, and make the best efforts not to lower their taste and satisfaction level.
Fourthly, it was shown that the western tour-trade consumers from America, Western Europe and Oceania generally have little interest in Korean commodities and service. It was not notable statistically, but their tastes are in inverse proportion to their satisfaction, so they are considered as an unsatisfactory class. Most of them from more advanced countries than Korea in terms of economy and consciousness do not put the Korean commodities on the top rank. It is expected that their market share will be declined, but it needs to take corrective actions by identifying their complaints taking account of their highest purchasing power.
Fifthly, the consumers from Eastern Europe, Asia and Africa mostly have high expectation but lower satisfaction on the Korean commodities and service. It is considered that increase of their visits to Korea will diversify the motives and purposes of tour-trade and will bring favorable effect to Korean tour industry. As these people joins the tour-trade for the economic reason rather than with the concept of leisure, it needs to develope the industrial products for these.
To conclude, my positive analyses show the notable issues as follows.
The Korean tour-trade commodities and service is not on the satisfactory level, in respect of the expectation and satisfaction. Therefore, it needs more systematic and reasonable systems and process, development of commodities by updated technologies, cultivation of the experts, strengthening of marketing power, support on the governmental level and others by utilizing the social science and tools, escaping from the existing concept of tourism.

목차 (Table of Contents)

• 제1장 서론 = 1
• 제1절 연구의 목적과 범위 = 1
• 제2절 연구의 방법과 구성 = 3
• 제2장 국제 관광무역 이론 고찰과 선행연구 조사 = 5
• 제1절 국제관광 현상에 대한 무역이론의 적용 = 5
• 1. 근대적 무역이론 = 6
• 2. 현대적 무역이론 = 8
• 3. 산업내 무역이론 = 15
• 제2절 국제관광무역의 이론 고찰 = 17
• 1. 국제관광무역 상품의 개념과 특성 = 17
• 2. 국제관광 무역상품 선택의 의사결정 = 32
• 3. 국제관광무역 상품에 대한 소비자 만족이론 = 40
• 제3절 선행연구 조사 = 51
• 1. 외래 관광소비자의 상품선택에 관한 연구 = 51
• 2. 외래 관광소비자의 만족도에 관한 연구 = 54
• 제3장 국제관광무역 환경과 한국의 현황 = 56
• 제1절 국제관광무역 규모 및 전망 = 56
• 1. 국제관광무역의 규모 = 56
• 2. 2000년대 국제관광무역 전망 = 67
• 제2절 세계 관광무역 환경 = 69
• 1. 사회 문화적 환경 = 69
• 2. 경제적 환경 = 70
• 3. 정치적 환경 = 70
• 제3절 한국의 관광무역 현황 = 72
• 1. 해외관광소비자 입국 동향 = 72
• 2. 한국 관광무역 수지 = 83
• 제4장 실증분석 모형의 설계 = 85
• 제1절 연구모형의 정립 = 85
• 1. 연구모형 = 85
• 제2절 귀무가설의 설립과 변수의 설정 = 88
• 1. 연구가설의 설립 = 88
• 2. 변수의 설정 = 89
• 제3절 실증분석 방법 = 93
• 1. 조사 설계와 자료수집 방법 = 93
• 2. 통계분석 과정 = 94
• 제5장 실증분석 결과 = 95
• 제1절 조사표본의 구성 = 95
• 1. 표본 전체의 구성 = 95
• 2. 국적별 표본의 구성 = 101
• 3. 조사 항목별 기술통계 분석 = 105
• 제2절 신뢰성 타당성 분석 = 119
• 1. 신뢰성 분석 = 119
• 2. 타당성 분석 = 122
• 제3절 연구가설의 검증결과 = 126
• 1. 전체 외국인 관광무역소비자의 상품소비전 기호도와 상품소비후 만족도와의 관계 = 126
• 2. 국적별 외국인 관광무역소비자의 상품소비전 기호도와 상품소비후 만족도와의 관계 = 128
• 제6장 요약 및 결론 = 140
• 참고문헌 = 146
• Abstract = 151