우리나라 청ㆍ소년들의 녹색구매행동에 관한 영향변수 및 성별차이

국문 초록 (Abstract)

본 연구에서는 우리나라 청․소년들의 녹색구매행동과 이에 대한 영향변수 및 이들 변수에 대한 성별차이를 실증적으로 검증하고자 하였다. 녹색구매행동에 미치는 영향변수들인 환경태도, 환경문제 심각성, 환경의무감, 환경보호 자기정체성, 환경보호 사회적 분위기가 녹색구매행동에 미치는 영향정도를 조사하였으며, 특히 이들 변수의 영향정도가 남녀 간에 차이가 있는 지를 조사하였다. 연구결과 환경태도와 녹색구매행동에서는 남녀 간에 차이점이 있는 것으로 나타났다. 환경태도에 대해서는 남자가 보다 호의적이었으며, 녹색구매행동은 여자가 보다 더 잘하는 것으로 나타났다. 녹색구매행동에 미치는 영향변수로는 환경의무감, 환경보호 자기정체성, 그리고 동료집단의 영향으로 나타났다. 학령별로는 환경태도, 환경문제 심각성, 동료집단의 영향, 녹색구매행동이 차이가 있는 것으로 나타났다. 마지막으로 논문의 한계점 및 미래연구방향을 제시하였다.

다국어 초록 (Multilingual Abstract)

This study aims to examine how gender differs in environmental attitude, perceived seriousness of environmental problems, perceived environmental responsibility, self-identity in environmental protection and green purchasing behavior in Korean adolescent consumers. And also to test differences between young male and female empirically. Investigated the effects of environmental attitude, perceived seriousness of environmental problems, perceived environmental responsibility, peer influences, and self-identity in environmental protection to green purchasing behavior. Specially investigated the differences between young male and female. Find out the differences between male and female at environmental attitudes and green buying behavior. Male adolescents scored significantly higher in environmental attitude. In contrast female adolescents' average score on green purchasing behavior was significantly higher than that of the male adolescents. At last described limitations and proposed implications and future research direction.

목차 (Table of Contents)

• 요약
• Ⅰ. 서론
• Ⅱ. 이론적 배경 및 가설 설정
• 1. 환경태도(environmental attitude)
• 2. 환경문제 심각성
• 3. 환경의무감(perceived environmentalresponsibility)
• 4. 동료집단 영향(peer influence)
• 5. 환경보호 자기정체성
• 6. 녹색구매행동
• Ⅲ. 방 법
• 1. 응답자
• 2. 측정
• Ⅳ. 가설검정
• 1. 신뢰성 및 타당성 검정
• 2. 녹색구매행동에 대한 독립변수의 성적차이점
• 3. 녹색구매행동에 대한 독립변수의영향정도
• 4. 추가분석 : 녹색구매행동에 대한 학령간 차이
• Ⅴ. 논의 및 결론
• 1. 논의
• 2. 결론
• 3. 관리적 시사점
• 4. 한계점
• 참고문헌
• Abstract

참고문헌 (Reference)

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