수변 관광지 이미지가 재방문 의도에 미치는 영향- 부산광역시 해수욕장 주변을 중심으로 - = The Effect of Waterfront Tourism Destination Image on Revisit Intention - Focused on the beach in Busan Metropolitan City -

다국어 초록 (Multilingual Abstract)

The tourism industry relies on tourism resources and has a profound impact on the development of cities. This study was conducted focusing on the beach Busan Metropolitan City to study the relationship between tourism destination image, perceived value, place attachment, and revisit intention. In order to verify the research hypothesis established through the research model, a survey was conducted on tourists who have visited the beach in Busan for 20 days from October 20 to November 9, 2022. In addition, the data obtained through the survey were analyzed by exploratory factors, reliability tests, validity tests, regression analysis, and indirect effect verification using statistical software SPSS 25 and PROCCESS 4.0. The following results were ascertained from the study: First, the tourism destination image showed a significant positive (+) effect on perceived value. Second, the tourism destination image showed a significant positive (+) effect on place attachment. Third, the tourism destination image showed a significant positive (+) effect on revisit intention. Fourth, the perceived value significantly showed a positive (+) effect on revisit intention. Fifth, the place attachment showed a significant positive (+) effect on revisit intention. Sixth, the tourism destination image was found to have an effect on the intention to revisit through the mediation of perceived values. Finally, the tourism destination image was found to have an effect on the intention to revisit through the mediation of place attachment. It is expected that the results of this study will provide empirical data for subsequent studies and help the urban tourism industry establish development strategies.

참고문헌 (Reference)

1 한지훈, "여가활동 관여도와 장소애착, 만족도, 장소로열티의 구조관계 연구" 경희대학교 대학원 2011

2 원민 ; 노정희, "문화유산관광지 방문객의 관광동기, 관광제약과 관광만족도, 재방문의도 간의 구조적 관계 연구: 중국 진시황병마용박물관을 중심으로" 한국관광학회 46 (46): 41-62, 2022

3 엄서호, "관광지 이미지 측정에 관한 연구 : 관광지 이미지와 태도의 차이를 중심으로" 21 (21): 53-65, 1998

4 이숙영, "관광브랜드자산이 방문객의 도시이미지, 장소애착, 만족도, 행동의도에 미치는 영향에 관한 연구" 광주대학교 대학원 2020

5 오미자 ; 박시사 ; 최병길, "관광목적지 방문 전․후 이미지 차이에 관한 연구 - 재미교포 관광객을 대상으로 -" 한국관광학회 35 (35): 263-282, 2011

6 여영숙, "관광경험이 장소애착과 정서적 연대에 미치는 영향 : 실존주의적 관점을 중심으로" 한국해양관광학회 14 (14): 263-281, 2021

7 이완구 ; 신립 ; 정철, "공항 서비스 품질이 관광지 이미지와 관광객 행동에 미치는 영향 - 관광지로의 국제공항, 관광 경험으로의 국제공항 서비스 -" 관광연구소 32 (32): 75-100, 2020

8 김광지, "가격할인 프레이밍과 메시지 프레이밍에 대한 고객의 반응 연구" 한국외식경영학회 17 (17): 277-297, 2014

9 Wester-Herber, M., "Underlying concerns in land-use conflicts—the role of place-identity in risk perception" 7 (7): 109-116, 2004

10 Bajs, I. P., "Tourist perceived value, relationship to satisfaction, and behavioral intentions: the example of the Croatian tourist destination Dubrovnik" 43 : 171-189, 2015

11 Bigné, J. E., "Tourism image, evaluation variables and after purchase behaviour: inter-relationship" 22 (22): 607-616, 2001

12 Sweeney, J., "The role of perceived risk in the quality-value relationship : A study in a retail environment" 75 (75): 77-105, 1999

13 Williams, D. R., "The measurement of place attachment: Validity and generalizability of a psychometric approach" 49 (49): 830-840, 2003

14 Baker, D. A., "Quality, satisfaction and behavioural intentions" 27 (27): 785-804, 2000

15 Foroudi, P, "Promising the dream : Changing destination image of London through the effect of website place" 83 : 97-110, 2018

16 Hayes, A. F., "Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach (Methodology in the Social Sciences)" The Guilford Press 2018

17 Chen, C. F., "How destination image and evaluative factors affect behavioral intentions?" 28 (28): 1115-1122, 2007

18 Zeithaml, V. A., "Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence" 1988 (1988): 2-22, 1988

19 Coudounaris, D. N., "Antecedents of memorable tourism experience related to behavioral intentions" 34 (34): 1084-1093, 2013

20 Tan, W. K., "An investigation of the relationships among destination familiarity, destination image and future visit intention" 5 (5): 214-226, 2016

21 Baloglu, S., "Affective images of tourism destination" 35 (35): 11-15, 1997

22 Erto, P., "A probabilistic approach to measure hotel service quality" 13 (13): 165-174, 2002

23 Baloglu, S., "A model of destination image formation" 26 (26): 868-897, 1999

24 Chen, J. S., "A case of Korean outbound travelers: Destination images by using correspondence analysis" 22 (22): 345-350, 2001