문화관광자원의 매력속성과 자원해설이 관광만족에 미치는 영향 = (The) Relationships of Cultural Attraction Attributes, Interpretation, and Tourist Satisfaction

다국어 초록 (Multilingual Abstract)

There have been many issues on the tourist satisfaction focused on the interactive complementarities between tourism resources interaction which are positive or negative, no matter what and how the tourism attractions may be offered.
This paper is willing to study on the relationships among the tourist satisfaction, attraction attributes and interpretation of the cultural tourism resources.
Based on the previous researches, this study concentrates on the development of scales to measure the attraction attributes of the cultural tourism resources and an interpretations divided into contents, media, method. Also it was undertaken to analyze the effects on the attraction attributes and the interpretation of the cultural tourism resources for getting the best tourist satisfaction.
In this paper, research problems are raised as follow:
1. To formulate the conceptualization of the attraction attributes and the interpretation of the cultural tourism resources and how to be developed the variables.
2. to analyze the relationship between the cultural tourism resources and the interpretation divided into the contents, media and method.
3. to identify the effects on the tourist satisfaction of the cultural tourism resources and the interpretation.
For this research, 250 questionnaires were carried out a field survey by museum visitors at Busan UN, Gyungju, Kimhae Daesung, Posco museum during the 3-4th weekend in October, 2003.
Research data were collected from 250 respondents by simple random sampling method. A final usable 239 questionnaires were used for empirical analysis after data purification process.
The survey scale was judged to have reliability and relationship by museum visitors(239). In this dissertation, a multi-item scale of the attraction attributes of the cultural tourism resources and interpretation effects was developed by following the procedure which was suggested by Churchill(1979). The scale on the effects of interpretation included three dementions(interpretation contents, interpretation media, interpretation method). The model of this study is assessed with SPSS 10.1 program to demonstratively analyze its factors, regression and variance.
Psychometric properties of measurement scales(reliability and validity) were evaluated by using Cronbach α, item-total correlations. And the satisfaction effects of the tourist on the cultural tourism resources and interpretation were evaluated by using the regression analysis, especially interactive effects between the attraction attributes and the interpretation of the cultural tourism resources. Also, the six hypotheses proposed in this model were supported for this theme.
The results of the analysis are as follow:
First, through the factor analysis, we can divided into four factors of the cultural tourism resources(peculiarity, educational, authenticity, novelty) and two factors for interpretation contents(value, interest), three factors for interpretation(multi-media, demonstration, general media) and one factor for interpretation method(specialness). Also we can find three factors for the satisfaction of tourist such as a perceivable, an emotional, an effective satisfaction.
Second, through the regression analysis that is based on the six hypotheses, we can see that the relationship between the attraction attributes of the cultural tourism resources and the interpretation is correlative (hypothesis 1).
Third, through the regression analysis, the attraction attributes and the interpretation of the cultural tourism resources have an effect on the satisfaction of tourist positively(hypothesis 2, 3). That is, the attraction attributes supported by the cultural tourism destination can produce the most effect on the satisfaction of tourist by giving tourist a lot of valuable meaning of the historical, cultural resources.
Futhermore, an interpretation of the tourism resources can elevate the level that tourists perceive the educational attributes of the destination and the values of cultural resources.
Therefore, considering this result, we need to make various programs of the interpretation which are educative, also can grow the understanding of tourist on the tourism resources and to conserve tourism resources, perceiving the attributes of the attraction.
The fourth, through the regression analysis, especially interactive effects between the attraction attributes and the interpretation of the cultural tourism resources.(hypothesis4,5,6), These were concluded : as these factors(the cultural tourism resources and the interpretation including contents, media, method) interact together effectively, they can stimulate and motivate tourists to see something new and more.
Finally, this study suggests the following marketing tactics:
First, the study related the attraction attributes of the cultural tourism resources is continuously followed for tourist satisfaction.
Second, to enrich tourists satisfaction, we should provide visitors active tourism experiences through the adoption of not only an effective interpretation method but also various media upon tourist peculiarity.
Also, this study has limitation of lack of the privious researches on this theme, survey period. regional limiation. More extensive empirical researches are needed continuously.

목차 (Table of Contents)

• 목차 = ⅰ
• Ⅰ. 서론 = 1
• 1. 연구의 필요성과 문제제기 = 1
• 2. 연구의 목적 = 2
• 3. 연구의 방법과 범위 = 3
• Ⅱ. 이론적 고찰 = 5
• 1. 문화 관광자원 = 5
• 가. 개념 및 구성요소 = 5
• 나. 관광지 및 문화관광자원의 매력속성 = 9
• 2. 자원해설 = 19
• 가. 자원해설의 이론적 접근 = 19
• 나. 자원해설의 필요성 = 20
• 다. 자원해설의 목적 = 21
• 라. 자원해설의 유형 = 23
• 마. 자원해설의 측정척도 개발 = 26
• 바. 자원해설매체의 연구 및 측정척도 개발 = 31
• 사. 자원해설기법의 선행연구 및 측정척도 개발 = 32
• 3. 관광 만족 = 36
• 가. 관광 만족에 대한 제개념 = 36
• 나. 관광만족측정요인 및 다차원만족 측정척도 개발 = 39
• 4. 연구 개념 = 49
• 가. 문화 관광자원의 매력속성과 자원해설과의 관계 = 49
• 나. 문화관광자원의 매력속성과 관광만족과의 관계 = 50
• 다. 자원해설과 관광 만족과의 관계 = 51
• Ⅲ. 연구설계 및 조사방법 = 53
• 1. 연구설계 = 53
• 가. 연구가설 설정배경과 가설 = 53
• 나. 연구모형의 설정 = 57
• 다. 변수의 조작적정의 = 59
• 2. 조사설계 = 61
• 가. 조사 대상지의 성격 및 설정 = 61
• 나. 설문지 구성 및 측정척도 = 61
• 다. 조사의 개요 = 66
• 라. 조사분석 방법 = 66
• Ⅳ. 실증분석 = 68
• 1. 조사의 설계 = 68
• 가. 자료의 분석 = 68
• 나. 신뢰성 및 타당성 검증 = 71
• 다. 문화 관광자원 매력속성에 대한 신뢰성 및 타당성 검증 = 72
• 라. 자원해설에 대한 신뢰성 및 타당성분석 = 73
• 마. 관광만족에 대한 신뢰성 및 타당성 검증 = 77
• 2. 연구가설의 검증, 결과해석 및 채택 여부 = 79
• 가. 연구가설의 및 결과의 해석 = 79
• 나. 가설의 채택여부 = 106
• Ⅴ. 결론 = 108
• 1. 연구결과의 요약 및 시사점 = 108
• 가. 연구의 요약 = 108
• 나. 분석결과 및 시사점 = 109
• 2. 연구의 한계 및 향후과제 = 112
• 부록 = 114
• 참고문헌 = 127
• SUMMARY = 131