유교문화콘텐츠를 특정하는 도시브랜드 활성화 방안 연구 : 한국 안동시와 중국 구주시의 비교연구

다국어 초록 (Multilingual Abstract)

概要

以儒学文化产业为核心激活城市品牌的方案研究
- 韩国安东市和中国衢州市的比较研究-

龚立群
忠南国立大学研究生院 文化产业学
(指导教授 李恩洙)

本论文论述了关于利用地区儒学文化产业来激活城市品牌的方案研究。以有“韩国精神文化之都”之称的韩国安东市和有“孔子南宗文化发源地”之称的中国衢州市为例，对两座城市的儒学文化资源，儒学文化产业以及推动城市自身品牌的发展方案等方面作了专业性比较。
研究发现，韩国安东市的城市品牌之所以走向世界化，和其对优秀传统文化强有力的挖掘以及继承有着密不可分的关系。而从中国衢州市现行的文化产业内容看，衢州的城市品牌建设则更倾向于现代化的表现形式。
800多年前，孔子后裔南迁并至今定居在衢州的这一史实，无疑是衢州推动城市品牌走向世界的最重要资源。2015年，中国国家级儒学文化产业园在衢州市建立。衢州市也想以此来进一步加强世界对自身的认知，以及对衢州市2018年新发布的城市品牌的认可。而同样是有着自身城市品牌形象的韩国安东市，在这方面的发展则早于衢州十二年之久。安东在利用地区文化资源，开发产业来推动地区经济发展这方面，已经趋于成熟。
专业化的模式，对传统文化的重视以及传承等这些全都是衢州现阶段可以借鉴的。而安东则可以通过现代化技术进一步更新自身的文化产业链。

다국어 초록 (Multilingual Abstract)

Abstract

On the core of the Confucian cultural industry to activate the city brand program research
-A comparative study of Korean AnDong city and Chinese QuZhou city-

GongLiQun
Department of Master of Arts in Global Cultural Contents,
Graduate School, Chungnam National University
(Supervised by Professor Eun-Soo Lee)

This paper discusses the project research of activating city brand by using regional Confucian culture industry. Taking the Korean city, AnDong, known as ‘the spiritual and cultural capital of Korea’, and the Chinese Quzhou City, known as "the birthplace of Confucius nanzong culture" as examples, this paper makes a professional comparison of Confucian cultural resources, Confucian cultural industry and development plans to promote the city's own brand.
The study found that the reason why the city brand of AnDong city of South Korea went global was closely related to its strong exploration and inheritance of excellent traditional culture. From the current cultural industry content of Quzhou City in China, the urban brand construction of QuZhou is more inclined to the manifestation of modernization.
The fact that the descendants of Confucius moved south and settled in QuZhou more than 800 years ago is undoubtedly the most important resource to promote the city brand to the world. In 2015, China national Confucian culture industrial park was established in Quzhou City. Quzhou City also wants to further strengthen the world's awareness of itself and the recognition of Quzhou City's new urban brand launched in 2018. However, the development of AnDong, a city with its own brand image, is 12 years earlier than QuZhou. AnDong in the use of regional cultural resources, the development of industry to promote regional economic development, has become mature.
The mode of specialization, the emphasis on traditional culture, inheritance and so on can be used for reference in QuZhou. On the other hand, AnDong can consider connecting the folk culture resources to build an industrial belt.

목차 (Table of Contents)

• Ⅰ. 서론 1
• 1. 연구동기와 목적 1
• 2. 연구방법과 절차 4
• Ⅱ. 유학의 본고장 안동과 구주의 문화자원 6
• 1. 한국 유학의 본고장 안동 6
• 2. 중국 남종 유교의 본고장 구주(衢州) 23
• Ⅲ. 안동과 구주의 문화콘텐츠 38
• 1. 유교 전통을 앞세운 안동 문화콘텐츠 38
• 2. 현대를 지향하는 구주 문화콘텐츠 46
• Ⅳ. 안동과 구주의 문화콘텐츠 활용전략 고찰 56
• 1. 안동의 문화콘텐츠 활용전략 56
• 2. 구주의 문화콘텐츠 활용전략 58
• 3. 구주를 위한 제언 60
• 4. 안동을 위한 제언 62
• Ⅴ. 결론 63
• 참고문헌 64
• Abstract 70