제주지역 해수욕장 품질에 대한 이용객들의 지각과 만족 = Users` Perceptions of Beach Quality and Satisfaction in Jeju Island

다국어 초록 (Multilingual Abstract)

This paper examined beach users` perception on beach quality and satisfaction in Jeju Island. Three beaches such as Leeho, Jungmoon, and Pyosun were selected for this study, because they are obviously representative beaches of Jeju Island. Personal interview method using self-administered questionnaires was used to collect the data, including beach users` perceived assessment and satisfaction of those beaches. The field survey was conducted three days during the 2009 summer peak seasons. The results are as follows: First, this study was divided 9 factors(facility, environment, water sports, physical property, service level and comfort, noise and congestion, topography, safety, convenience) at beach quality. Second, facility, water sports, convenience were the most significant impact on the beach users` overall satisfaction. In addition, the beach users` perceptions of quality and satisfaction were not only influenced by the specific characteristics of each beach, but also depended on the diverse features of beach users. The findings suggest that the development of sustainable beach management strategies should be based on beach characteristics and different tourism markets.

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