커피전문점의 감성조명 특성에 관한 연구 - 시지각 체험을 중심으로 - = A Study on the Characteristic of Emotional Lighting in Coffee Shops - Focusing on Visual Perception Experience -

다국어 초록 (Multilingual Abstract)

(Background and Purpose) In the age of oversaturated coffee shops, people have begun to prefer spaces where they can experience different cultural interactions or feel visual, emotional, and mental pleasure or comfort. Although modern people suffer from light pollution due to injudicious use of artificial light, emotional lighting is still important factor, and humans cannot live without light. Also, vision is the most developed sensory organ of humans, and plays a major role in recognizing people, places, and objects. People obtain external information mostly by vision and experience visual perceptions of the spaces around them. This study shows that emotional lighting plays a significant role in brand coffee shops in providing a differentiated service to customers. Its purpose is to analyze the effect of characteristic factors of emotional lighting on the visual perception of experience. (Method) By theoretical consideration of analysis of precedent studies and reference material, this study extracted and classified three characteristic factors of emotional lighting and three visual perception experience elements in detail. It then conducted field survey focusing on special shops that applied emotional lighting among four brand coffee shops with a high level of customer satisfaction. Then, using a structured analytic model, it rated the relationship between the characteristic factor of emotional lighting and the visual perception of experience on a Likert scale of 5 points and made a comprehensive analysis. (Results) The case analysis showed that each coffee shop tried to create an emotional space to create a specific visual perception experience using emotional lighting different from what customers see in other coffee shops, specifically to attract those who want to deviate from uniform-brand coffee franchises. Each brand seeks a different display of emotional space, but they all chose differentiation from competitors of coffee shops by providing visual perception experiences with various characteristic factors of emotional lighting. Some of the characteristic factors of emotional lighting that create an emotional space include brightness, contrast, and shape, all of which have a strong influence on one`s sense of space and transparency, and all of which are visual perception experience elements of space and comfortability, the factors that cause interest and ease (whereas color appeared to have little effect). (Conclusions) This study revealed the effect of characteristic factors on the visual perception experience. This study could be used for basic reference for developing a visual perception experience display using emotional lighting. Such a reference could help more spaces to emerge where people can enjoy visual and mental comfort thanks to emotional lighting in the age that demands differentiated emotional space.

참고문헌 (Reference)

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