국제 전략적 제휴의 형성요인 별 성과에 관한 실증적 연구 : 국내 제조기업을 중심으로 = (A) performance study on the affective factors of international strategic alliance : focusing on domestic manufacturing enterprise

다국어 초록 (Multilingual Abstract)

1. Introduction
As the competitive environment is getting even more competitive day by day, a good strategy is needed just to stay in business. One such strategy that is commonly implemented is through the use of "strategic alliance" "Strategic alliance" has generally been used as a way of managing strategies in the business, designing the business duration and how it will prosper in the long term. It is this "strategic alliance" that not only defines the enterprise in terms of it's substantial or potential competitive relationships but also establishes cooperative relationship temporarily in part of business or part of special function. However, because the "strategic alliance" also takes into consideration the inclusion of alliance partner to mutually benefit, there is also a potential risk involved.
In the past, many researchers have concentrated mainly on the attributes among affective factors of alliance rather than how it effects the businesses as a management process. Therefore, the research should focus on the effect of the strategic alliance through the management process and the content oriented approaches. After examining many previous studies about the strategies, selection of variables of affective factors in strategic alliance is divided concerned variables into four categories. Hence, inconsistencies are evident. More so, the research was modeled on existing relationships between variables, and since each company has it's own unique problems and situations, no situation can be the same.
Therefore the purpose of this research is to gain a greater understanding of the strategic alliance and it's affect on firm performance in order to confirm whether what has been stated previously by other researchers are correct or not.
2. Hypotheses
The hypotheses of this research are as follows.
1) Strategic Characteristics
*A clear definition of business goal and objectives to aid in the direction and decision making of the companies at hand.
*The stronger the strategic alliance the more influence each company will have on each other which can be both beneficial and also a potential risk at the same time.
*The more both managers know about their own companies and the alliance as a whole, the better off both companies will be.
2) Characteristics of Resource
*The more each company has invested in it's own company and that of the allianced company, the more financially secure both companies would be if one goes through a difficult situation.
*The more money can be used to fund other mutually beneficial projects as both companies can split the cost and share the profits.
3) Characteristics of Management
*As management can split up the workload between both companies therefore more things can be done systematically and with more cohesion.
*Both companies can plan together resulting in a clearer definition of the aims and objectives in the strategic alliance and how each company will benefit from it.
4) Constituted Attitude
*The more reliable each company is to each other and their customers, the more beneficial each company will be to the alliance.
*The more a company is dependant on the other, the more benefit each company will get from the other from the alliance.
*With a joint alliance, competition can be more easily dealt with through the use of the increased resources that the companies have being in an alliance.
3. Conclusion and Discussion
The result the empirical analysis are follows :
As a result of searching the characteristics of the strategic alliance, the constitution factors such as strategic intents between partners, the willingness of manager and importance of strategic so on, had a positive relationship in effect of alliance.
The findings of the study are listed below :
*The closer the alliance, the more beneficial both companies are.
*The characteristics of resource of both companies combined, did not prove the relationship between the companies closer and/or aid in the alliance to a large extent.
*The more joint ventures that are committed by each company, the more opportunities they present.
*BY combining resources and sharing the managerial roles, competition is less of a threat.
In conclusion, this research examined the general characteristics taken when using strategic alliance. Unfortunately due to the lack of sample that is used in this study, only a limited generalization can be made. This therefore leads to a limitation in the comparison and analysis of the studies in reference to each other. Therefore, we need research that systematically critical analyses on the strategic alliance and the effect on the business and their partners. If this was done, we would expect that this kind of research would be more enriching in terms of academic, theoretical and practical senses about strategic alliance over all.

목차 (Table of Contents)

• 제1장 序論 = 1
• 제1절 問題의 提起 및 硏究의 目的 = 1
• 제2절 硏究의 方法 및 範圍 = 4
• 1. 硏究의 方法 = 4
• 2. 硏究의 範圍 = 6
• 제2장 硏究의 理論的背景 = 8
• 제1절 戰略的 提携의 意義 = 8
• 제2절 戰略的 提携의 基本 性格에 관한 理論 = 9
• 제3절 形成要因 別 成果에 관한 旣存의 硏究 = 18
• 1. 理論的 硏究 = 19
• 2. 實證的 硏究 = 23
• 1) 파트너간 능력 및 분야에 따른 제휴성과 = 24
• 2) 사회학적 변수가 관계구조에 미치는 영향 = 27
• 제4절 戰略的 提携의 成果 測定 = 28
• 제3장 硏究의 設計 = 32
• 제1절 硏究模型의 性格 및 槪念의 構成 = 32
• 1. 硏究模型의 性格 = 32
• 2. 構成槪念의 意義 = 33
• 1) 提携의 戰略的 性格 = 33
• 2) 提携의 資源特性 = 33
• 3) 파트너의 提携에 대한 態度 = 34
• 4)提携의 管理的 特性 = 37
• 제2절 硏究의 模型 및 假說의 設定 = 38
• 1. 模型의 設定 = 38
• 2. 假說의 設定 = 40
• 1) 제휴의 전략적 성격 관련 요인 = 41
• 2) 제휴자원의 특성 요인 = 43
• 3) 제휴의 관리적 특성 요인 = 45
• 4) 제휴에 대한 파트너의 태도 관련 요인 = 47
• 제3절 變數의 定義 및 測定 = 50
• 1. 從屬變數 = 50
• 2. 獨立變數 = 51
• 1) 제휴의 전략적 성격 = 51
• 2) 제휴관련 투입자원의 특성 = 53
• 3) 제휴의 관리적 특성 = 55
• 4) 제휴관련 태도의 형성 = 56
• 제4장 實證分析 = 59
• 제1절 標本設計 및 資料의 構成 = 59
• 1. 標本의 設計 = 59
• 2. 標本의 構成 = 61
• 제2절 信賴性과 妥當性의 分析 = 63
• 1. 信賴性 分析 = 63
• 2. 妥當性 分析 = 69
• 제3절 實證分析 = 75
• 1. 실증분석 및 가설검증 = 75
• 2. 변수간 상관관계 분석 = 93
• 3. 판별분석 = 95
• 1) 판별분석의 기본가정 검증 = 95
• 2) 순차적 판별분석 = 96
• 3) 전체변수에 대한 판별계수의 산출 = 99
• 4) 판별분석의 결과해석(표본분할의 경우, 무작위 표본 추출의 경우) = 101
• 제4절 檢證結果의 要約 = 109
• 제5장 結論
• 제1절 硏究結果의 要約 및 示唆點 = 113
• 1.文獻硏究의 結果 및 示唆點 = 113
• 2. 實證硏究의 結果 및 示唆點 = 115
• 1) 실증모형의 성격 및 주요 구성개념 = 115
• 2) 실증분석의 전략적 시사점 = 116
• 제2절 本 硏究의 眼界點 및 向後의 硏究課題 = 118
• 1. 硏究의 限界點 = 118
• 2. 向後의 硏究課題 = 119
• 參考文獻 = 121
• ABSTRACT = 130
• 設問紙 = 134