오브제 중심의 리디자인 영화 포스터 제작 - 기호학적 분석을 통한 사진적 표현을 중심으로 - = Production of a re-designed movie poster focused on an objet - Focusing on photographic visualization through semiotic analysis -

다국어 초록 (Multilingual Abstract)

Movie poster, which have been a part of the history of film, play a significant role in advertising movies. In recent times, movie posters have also become a collectible objects and media provokes collectors to bring them back to the theater again, especially ever since the Covid-19 pandemic broke. Given this, it is increasingly important that the re-released and special format movie posters need to have a more appealing image to arouse the desire of collectors and even those interested in the movie.
In this article, newly released and re-released movie posters a type of commercial -advertising photography are first analyzed based on semiotics theory to understand what features are important in making movie posters that can evoke the desire to collect. Based on the analysis, it is concluded that using an objet is an effective way to convey the content of movie and create a more tempting image. Therefore, a sample image of re-released movie poster that uses an objet is produced based on the analysis.

참고문헌 (Reference)

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