시대적 흐름에 따른 한국영화포스터 디자인의 표현에 관한 연구 : 1950~2001.4 까지의 포스터를 중심으로 = (A) Study on the Design of the movie posters in Korea with chronological approach : Focused on Movie posters from 1950 to April 2001

다국어 초록 (Multilingual Abstract)

Movie is mass cultural phenomenon as well as the comprehensive forms of art. Movies have attracted the interest of the general public through variety of the public relations efforts and thanks to the spin-doctors. The promotion activities are the decisive factor of the box office success of a movie. The movie posters visualizing the theme and the images of a movie become a part of the metropolitan scene and are deeply rooted in the public. As movie posters are required to catch the attention of people at a glance, the expression must capture the theme into impressive and unique visual image as well as conveys the idea that talks watchers into watching the movie. The movie posters should have the artistic value and element of popular culture in line with the contemporary trend. The movie posters in Korea have developed diversely. The movie posters however fall behind the other marketing tools and creators should develop an outstanding movie poster in the international market to keep up with the production of movies designed to be on the top of the international market. This research is to identify the current trend of movie posters and offer how it can be improved in the future, in order to make contribution to the development of movie posters.
This research is to introduce the theoretical backbone supporting the movie posters and analyzes the design trend of movie posters in terms of layout, methodology of visual expressions from 1950 to April 2001. The research contains the survey on the public interest and the perception about the movie posters the public to point out the current problems facing movie posters and to provide the fundamentals for future development based on the research. The early movie posters were focused on introducing the movies as were the titles that were the attempts to sum up the overall storyline. To express the attributes of a movie itself, picture montage and collage were most commonly used. The titles, as one of the most important components of the movie theaters, were easy to be seen and remembered. As the popularity of a movie star determined the box office success, the names of lead actors that came in the size of the title filled up the whole place and their facial images were highlighted. Recently, posters became more symbolic and lyrical, however the overall settings are very similar to the earlier ones and still lacking creativity.
Firstly, movie titles are mostly at the bottom of the posters and the photographs are used to give the realistic image.
It is desirable to research and develop more creative and various visual expressions.
Secondly, the design of the letters is usually variants of the default fonts. An impressive font can convey a unique image of a movie. Thirdly, the colors of the movie titles alone are strong enough to grab the attention. The colors should be in harmony with the overall image of the posters. Fourthly, there is lack of understanding on the autonomy of the movie posters. The overriding conservative view in movie industry spares little effort to the production of a good movie poster. The movie industry and the poster designers have to see eye-to-eye to the protocol, before embarking on the real production. Along with this, continued efforts should be to identify the interest and the needs of the public to ensure the production of quality posters.

목차 (Table of Contents)

• 서론 = 1
• 1. 연구목적 = 1
• 2. 연구 범위 및 방법 = 2
• Ⅰ. 영화산업과 영화광고 = 3
• 1. 영화산업에 있어서의 영화광고 = 3
• 2. 영화광고의 유형 = 4
• Ⅱ. 영화포스터의 이론적 배경 = 6
• 1. 영화광고로서의 포스터 = 6
• 2. 영화 포스터의 기능 및 특성 = 8
• 3. 한국영화포스터의 역사 = 9
• Ⅲ. 한국영화포스터의 시대별 디자인 현황 및 표현방법분석 = 11
• 1. 레이아웃(Lay-out)의 형태적 특성 = 11
• 2. 메인 비주얼(main visual) 이미지의 표현법에 따른 특성 = 19
• 3. 영화타이틀명 디자인 및 색채에 따른 특성 = 33
• Ⅳ. 한국영화포스터의 발전방향 = 40
• 1. 한국영화포스터에 대한 관객의 호응도 조사 = 40
• 2. 문제점 및 발전방향 = 46
• 결론 = 51
• 참고문헌 = 53
• 영문초록 = 55