This study aims to examine the unsold risk factors of an apartment development project in the categorization of construction risks regarding the risks that can occur centering around consumers and suppliers and provide solutions for each risk anlyzed
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This study aims to examine the unsold risk factors of an apartment development project in the categorization of construction risks regarding the risks that can occur centering around consumers and suppliers and provide solutions for each risk anlyzed
To attain the above goal, study methods were used as follews: first of all, to examine the unsold apatment fisk factors, a survey was conducted centering around consumers and suppliers, and then based on the contents, the data were analyzed. Also, to enhance the analysis reliability, this study performed factor analysis investigated how the results of the data analysis differed. The followings are the contents of it.
The result of analyzing the data centering around consumers and the result of factor analysis were consistent more than 80%, and regarding the contents, from the four factors, this paper drew seven main components: y2 (spatal plan), y6 (apartment value), y7 (price fixing for moving in), y8 (status of governmental participation), y10 (status of environmental facilities), y11 (status of city traffic), y13(environment for child education).
The result of analyzing the data centering around suppliers and the result of factor analysis corresponded each other around 60%, and the contents were y4 (residential value/consumption value satisfaction analysis error), y9 (error in judging salability including initial subdivision rate/parcel price), y15 (legal revision/change regarding the construction development project), y21 (change in general price and stock price), and y38 (inappropriateness of model house location and scale).
Thereupon, regarding the unsold apartment risk factors, this researcher things that through active examination of the analysis result, it is necessar to conduct proper negotiation between consumers and suppliers. Also, it is desirable for suppliers to consider consumers as their customers rather than valuing short-term profibability and try to solve problems from better directions through negotiation with their complaints and suggestions.