전통문양을 활용한 포장디자인 수업지도방안 = The teaching of packing design using the traditional pattern

다국어 초록 (Multilingual Abstract)

All the countries that lead the world economy have a strong cultural image. They lead the current with the cultural image through native enterprise or products. In the process of globalization, the Western culture did not just exercise its one-sided influence, but formed a cultural pluralism in which cultures mix or coexist through compromising with regional tradition or meeting between the east and the west, or Europe and Asia. As such, modern countries understand and compromise each other and realize a cultural community through facing various cultures of not only their own, but also other countries' culture. Keeping pace with the era of globalization, domestic education also follows the current and the 7th curriculum of arts department emphasizes the multi-cultural arts education. Such education has its significance in helping people discover the characteristics and value of the traditional artistic culture they belonged, and in keeping them from indiscriminately accepting the foreign culture. Culture is formed over the whole area of food, clothing and shelter and conceives the social, religious, living and individual meaning of the era deeply. Especially the traditional pattern is absorbed every part of the ancestors' like ceramics, furniture, clothing and architecture.
The traditional pattern contains the ancestors' simple beauty and meaning, so the teaching by using it arouses students' interest and motivation and is apt to educate them for the tradition. The education of tradition is an essential element in the era of globalization. As it is very important to learn and know the tradition as it is, teachers should guide and help the students. For that, teachers need to have the attitude to know and research the tradition properly before teaching. This thesis presents 'the teachingplan of packing design using the traditional pattern' considering the attitude of such teachers. The purpose of the teaching of packing design using the traditional pattern is the synthetic education through the design used for living as well as the creative expression by understanding and applying the traditional culture. The ignorance and indiscretion of the traditional culture brings about huge damage and side effect to us. After all, all kinds of conflict, confusion, irrationality and vice currently we undergo are directly related to the contraction and break of the traditional culture. The guide of traditional arts should be a profound studying through direct and indirect experience of the process of production, rather than just a understanding or an appreciation. The traditional arts education needs new expression of the demand of the era and the sense of beauty, escaping from just representation of the artistic work of the past. The meaning of the tradition comes to living only when the tradition is newly created today going beyond the boundary of the inheritance from the past. In this respect, 'The teaching of packing design using the traditional pattern' is important as a synthetic education that connects the tradition and the modern living design. Students understand the sense of beauty and the tradition of ancestors through the traditional pattern, and based on such understanding, can recognize the significance of the tradition by applying it to provisions. Moreover the various usage of traditional pattern in packing design gives students the opportunity to express the modeling and spirit of the traditional arts creatively.
Teaching was divided into individual and cooperative activity of expression to become a synthetic class of understanding, expression and appreciation. Individual activity of expression was prepared to make packing paper and box individually, and cooperative learning, to guide active learning through grouping. Especially the material used for cooperative learning was selected with a proper reason based on fact-finding investigation and survey over packing design. In class, students are to re-design. The fact-finding investigation and survey that were carried out as pre-investigation can be sufficient material to introduce to the students in the class of level of understanding. These are very available as they induce students' interest and active participation, add the fun to the class and is related to the real life. Class is the process that students plan and perform self-initiatively. Its importance is increased when students can solve a problem by themselves. This model of teaching, however, remains at the level of development and it is inconvenient not to see what additional merits or faults is there when applied practically to students in real class.

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 연구의 필요성 = 1
• 2. 연구의 목적 = 2
• 3. 연구의 방법 = 4
• Ⅱ. 이론적 배경 = 6
• 1. 포장디자인의 이해 = 6
• 1). 포장의 개념 = 6
• 2). 포장의 역사 = 7
• 3). 포장의 기능 = 10
• 4). 포장 광고 디자인 제작 = 12
• 2. 전통문양의 이해 = 14
• 1). 전통문양의 개념 = 14
• 2). 우리나라의 전통문양 = 16
• 3. 전통문양을 활용한 포장디자인의 실례 = 23
• 1). 포장디자인 실태조사 = 23
• 4. 포장디자인에 대한 선호도 조사 = 31
• 1). 조사 방법 = 31
• 2). 조사 결과 = 32
• 3). 포장의 선정 = 35
• Ⅲ. 교수-학습방법 = 37
• 1. 기본 관점 = 37
• 2. 지도 단원의 선정 = 38
• 3. 교수-학습방법 = 38
• 1). 교수-학습방법의 구성 방향 = 39
• 2). 수업의 과정 = 39
• 3). 개별 표현 활동 = 42
• (1). 전통문양을 이용한 포장지 만들기 = 42
• (2). 재활용을 활용한 포장디자인 = 46
• 4). 집단 표현 활동(리-디자인) = 49
• (1). 식품 포장 디자인(돼지고기 육포 포장 리-디자인) = 49
• (2). 지역특산물 포장디자인(경주빵 포장 리-디자인) = 52
• 5). 수업지도안 = 55
• Ⅴ. 결론 = 56
• 도판 자료 = 58
• 참고 문헌 = 60
• 부록(설문지) = 62
• Abstract = 65