기후변화 발생 책임인식이 관광 상황에서 개인 규범과 친환경 행동에 미치는 영향 분석 = Examining the Responsibility about Climate Change Influence on Personal Norm and Pro-environmental Behaviour in Tourism Condition

다국어 초록 (Multilingual Abstract)

Tourism is being asked for efforts to adapt climate change. Promoting pro environmental behaviour of tourist is the important strategy about it. But in tourism condition, tourist have a tendency to lower participation in eco-friendly behavior. So, strategies to promote pro environmental behaviour is needed. In order to establish appropriate strategies, it is needed to understand which factors facilitate pro environmental behaviour. This study conducted the responsibility about climate change influence on personal norms and pro environmental behaviour. According to study result, personal responsibility among responsibility about climate change activate personal norm and promote pro environmental behaviour in tourism condition. And descriptive norm than injunctive norm among personal norm have more powerful influence on it. Therefore, to increase tourist's participation on pro environmental behaviour, activities to raise the awareness that tourist has the responsibility about climate change and tourist's action conducting pro environmental behaviour on tourism condition is more desirable are necessary.

국문 초록 (Abstract)

관광산업에서도 기후변화에 대응하기 위한 노력을 요구받고 있다. 관광객의 친환경 행동에 대한 참여 촉진은 기후변화에 대응하기 위한 중요한 전략 중의 하나이다. 관광 상황에서 관광객들은 친환경 행동에 참여가 낮아지는 경향이 있다. 따라서 관광 상황에서 관광객들이 친환경 행동에 참여를 촉진하기 위한 전략이 요구되고 있다. 이러한 전략을 수립하기 위해서는 관광 상황에서 친환경 행동이 어떠한 요인에 의해 촉진되는지에 대한 분석이 요구된다. 본 연구는 기후변화에 대한 책임인식과 개인 규범이 친환경 행동에 미치는 영향 분석을 시도하였다. 기후변화에 대한 책임 인식 중 개인 책임인식은 개인규범을 활성화시켜 친환경 행동을 촉진하며, 개인 규범 중 기술적 규범이 명령적 규범보다 친환경 행동을 촉진하는 것으로 밝혀졌다. 따라서 관광객들의 친환경 행동에 참여를 촉진하기 위해서 관광기업들은 관광객들의 비 친환경행동이 기후변화 발생의 원인이 될 수 있으며, 친환경 행동을 하는 것이 바람직한 관광객이라는 인식을 높이기 위한 활동을 전개할 필요가 있다.

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