The Influence of Achievement Goal Orientation on Career Preparation Behavior of Chinese College Students Majoring in E-Sports Management : Mediating Effect of Learning Motivation and Learning Flow

다국어 초록 (Multilingual Abstract)

The E-sports industry has experienced rapid growth in China, supported by government policies and capital investments, and recent market feedback has been highly positive. Alongside this industry boom, E-sports management has emerged as an entirely new academic This study focuses on university students majoring in E-sports, a topic of practical significance. This study aims to examine the direct impact of achievement goal orientation on career preparation behavior among Chinese E-sports students and further investigates the mediating effects of learning motivation and learning flow in the relationship between achievement goal orientation and career preparation behavior. This research not only designs a model grounded in educational theory but also provides a psychological perspective on improving achievement goal orientation’s influence on career preparation behavior. But also offers support for students in the E-sports field to develop clearer career planning and job preparation behaviors throughout their academic journey. To achieve the above research objectives, this study aims to enhance the career preparation behavior of E-sports university students. The research sampled students from two vocational universities in Shanghai, China, collecting a total of 383 valid responses. Descriptive statistics, reliability and validity analysis, correlation analysis, regression analysis, and structural equation modeling were employed to test the research hypotheses based on the collected data. The research results indicate that, firstly, students' achievement goal orientation has a significant impact on their Learning Motivation, learning flow, and career preparation behavior. Secondly, both learning motivation and learning flow have a notable effect on students' career preparation behavior. Thirdly，learning motivation and learning flow play a significant mediating role in the relationship between achievement goal orientation and career preparation behavior. Based on these findings, the study offers recommendations and insights for students' career goals and E-sports program development. Firstly, by examining students' learning motivation and learning flow, it reveals not only the degree of engagement in classroom learning but also in independent learning after class. This highlights areas where instructors can improve classroom teaching and teaching support from universities. From the perspective of career preparation behavior, universities should focus on cultivating students' achievement goal orientation, enhancing their motivation for career preparation behavior, paying attention to learning flow, and encouraging active participation in learning. This approach can help improve students' career preparation behavior, laying a solid foundation for their career planning. Additionally, understanding students' psychological states in the professional learning process allows instructors to better serve their needs and refine aspects of the E-sports program, enhancing its relevance and effectiveness. Keywords: E-sports major, achievement goal orientation, career preparation behavior, learning motivation, learning flow.

목차 (Table of Contents)

• Ⅰ. Introduction 1
• 1. Research Background 1
• 2. Research Purpose 10
• 3. Research Question 10
• Ⅱ. Theoretical Background 12
• 1. The Current Situation of E-sports management major in China 12
• 2. Achievement goal orientation19
• 1) Definition19
• 2) Dimension 23
• 3. Career Preparation Behavior 27
• 1) Definition27
• 2）Dimension 30
• 4. Learning motivation34
• 1) Definition34
• 2）Dimensions 38
• 5. Learning Flow 42
• 1) Definition42
• 2) Dimensions45
• 6. Relationships Between Variables50
• 1）Achievement goal orientation and Career preparation behavior ·· 50
• 2）Achievement goal orientation and Learning motivation 51
• 3）Achievement goal orientation and Learning flow 52
• 4）Learning flow and Career preparation behavior 53
• 5）Learning motivation and Career preparation behavior 54
• 6）Mediation effect of Learning flow 55
• 7）Mediation effect of Learning motivation 56
• Ⅲ. Research Method58
• 1. Research Model and Hypothesis 58
• 2. Research Participants60
• 3. Research Procedures 62
• 4. Research Instruments65
• 5. Validity test 72
• 6. Analysis Methods88
• IV. Research Results 89
• 1. Common Method Test 89
• 2. Descriptive Statistical Analysis 90
• 3. Correlation Analysis 93
• 4. Research Hypothesis Testing95
• 1) Structural Equation Model 95
• 2) Mediating Effect Test 100
• 5. Results of Hypothesis Testing 101
• V. Conclusion and Discussion103
• 1. Research Summary 103
• 2. Discussions 104
• 3. Conclusion111
• 4. Limitations and Suggestions115
• References117
• Appendix 137
• 국문초록 144