A Study on the Influence of Traditional Culture Learning Motivation and Prior Knowledge on the Learning Effect of College Students through Viewing Traditional Culture Exhibition Hall: Mediating Effect of Display Design

다국어 초록 (Multilingual Abstract)

Abstract
Since the concept of lifelong education was put forward, more and more studies have combined family education, school education and social education through personal learning process, and the educational space with the theme of human life and cultural elements has become an important arena for out of school education. As a supplementary measure of closed education in schools, exhibition hall education provides an informal learning environment that is more intuitive and open. In terms of exhibition-based education, foreign scholars represented by John Falk have gradually formed a theoretical system of museum learning including museum science learning, which has been repeatedly verified in America and even western cultures. In China, the research of exhibition-based education is still at a preliminary stage, and the quantity and depth of research are seriously insufficient. Therefore, in order to supplement the academic materials of China’s exhibition hall education, this paper takes the exhibition hall of Chinese traditional wedding customs and culture as the research object, and discusses the influence of college students’ learning motivation and prior knowledge on learning effects through the mediating effect of display design.
This study explores the following issues: First, can experiential learning in exhibition halls improve the knowledge of visiting college students on specific topics? Second, in the educational space of the exhibition hall, does the learning motivation of college students affect the learning effects? Third, after making a comparison of the experimental group and the control group, can it be found that the prior knowledge plays a role in the learning effects? Fourth, does display design affect the learning effects of visitors? Fifth, does the design of exhibition halls as the educational space play a mediating role between college students’ learning motivation, prior knowledge and learning effects?
In order to find the answers to those questions, this research first designs an exhibition hall with the theme of Chinese traditional wedding customs (marriage customs) and culture, and then 511students who aren’t majors of design are divided into an experimental group and a control group for an education experiment in the exhibition space. SPSS 24.0 software was used for data analysis to test the proposed assumptions and models. The applied statistical methods include descriptive statistical analysis, reliability and validity analysis, exploratory factor analysis, difference analysis, correlation analysis, and multiple regression analysis.
The results of this study are as follows:
First, experiential learning in the exhibition hall can improve the knowledge of visiting college students on specific topics;
Second, in the educational space of the exhibition hall, the learning motivation of college students has a positive impact on the learning effects;
Third, after making a comparison of the experimental group and the control group, it has been found that the prior knowledge has a positive impact on the learning effects;
Fourth, display design has a positive impact on the learning effects of visitors;
Fifth, the design of exhibition halls as the educational space plays a mediating role between college students’ learning motivation, prior knowledge and learning effects.
Based on the research results, we suggest: First, add the learning effects of visitors to the design and evaluation criteria of the value and function of the exhibition hall. Second, in order to improve the learning effects of visitors, such measures as providing learning sheets, shall be taken to enhance visitors’ visiting objectives and increase their prior knowledge. Third, in the study of off campus contextual education and museum learning, more attention should be paid to the influence of space environment, especially display design.

목차 (Table of Contents)

• Contents
• Abstract ⅲ
• Ⅰ. Introduction 1
• 1. Research Necessity 1
• 2. Research Purpose 6
• 3. Research Questions 8
• Ⅱ. Theoretical Background 9
• 1. Traditional Culture 9
• 1) Definition of Traditional Culture 9
• 2) Characteristics of Traditional Culture 11
• 3) Factors Influencing of Traditional Culture 13
• 2. Exhibition Hall 15
• 1) Definition of Exhibition Hall 15
• 2) Characteristics of Exhibition Hall 17
• 3) Composition of Exhibition Hall 18
• 4) Definition of Museum Learning 18
• 5) Characteristics of Museum Learning 19
• 6) Factors Influencing of Museum Learning 21
• 3. Learning Motivation 22
• 1) Definition of Learning Motivation 22
• 2) Characteristics of Learning Motivation 23
• 3) Factors Influencing of Learning Motivation 25
• 4. Prior Knowledge 27
• 1) Definition of Prior Knowledge 27
• 2) Characteristics of Prior Knowledge 27
• 3) Factors Influencing Prior Knowledge 28
• 5. Display Design 29
• 1) Definition of Display Design 29
• 2) Characteristics of Display Design 30
• 3) Factors Influencing of Display Design 31
• 6. Learning Effect 33
• 1) Definition of Learning Effect 33
• 2) Measurement of Learning Effect 34
• 3) A Study on Learning Effect 36
• 7. Relationship between Variables 38
• 1) Relationship between Learning Motivation and Learning Effect 38
• 2) Relationship between Prior Knowledge and Learning Effect 40
• 3) Shows the Relationship between Display Design and Learning
• Effects 43
• 4) The Relationship between Learning Motivation, Prior Knowledge,
• Display Design and Learning Effect 45
• Ⅲ. Research Methodology 54
• 1. Research Hypothesis and Research Model 54
• 2. Research Participants 56
• 1) Participants 56
• 2) Exhibition Hall Introduction 57
• 3) University Details and Reasons for the Selection 59
• 3. Research Tools 60
• 1) Design of Measuring Tools 60
• 2) Learning List 62
• 3) Theoretical Model of Mediation Effect 63
• 4) Reliability Test and Validity Analysis 63
• 4. Research Process 67
• 5. Data Analysis 70
• Ⅳ. Research Results 71
• 1. Statistical Analysis Results of Demographic Data 71
• 2. Differences Analysis 72
• 3. Correlation Analysis 75
• 4. Regression Analysis 77
• 1) Multiple Linear Regression 78
• 2) Learning Motivation Effects Learning Effect Positively 78
• 3) Prior Knowledge Effects Learning Effect Positively 79
• 4) Display Design Effects Learning Effect Positively 79
• 5) Lighting Design in Display Design Effects Learning Effect　
• Positively 80
• 6) Color Matching in Display Design Effects Learning Effect
• Positively 80
• 7) Picture and Text Design in Display Design Effects Learning
• Effect Positively 81
• 8) Exhibits on Display in Display Design Effects Learning Effect Positively 81
• 9) Interactive Design in Display Design Effects Learning Effect Positively 82
• 5. Mediation Effect Analysis 82
• 1) Learning Motivation Effects Learning Effect positively through Display Design as a Mediator 82
• 2) Learning Motivation Effects Learning Effect Positively through Lighting Design in Display Design as a Mediator 83
• 3) Learning Motivation Effects Learning Effect Positively through
• Color Matching in Display Design as a Mediator 84
• 4) Learning Motivation Effects Learning Effect Positively through Picture and Text Design in Display Design as a Mediator 84
• 5) Learning Motivation Effects Learning Effect Positively through Exhibits on Display in Display Design as a Mediator 85
• 6) Learning Motivation Effects Learning Effect Positively through Interactive Design in Display Design as a Mediator 86
• 7) Prior Knowledge Effects Learning Effect Positively through
• Display Design as a Mediator 86
• 8) Prior Knowledge Effects Learning Effect Positively through
• Lighting Design in Display Design as a Mediator 87
• 9) Prior Knowledge Effects Learning Effect Positively through Color Matching in Display Design as a Mediator 88
• 10) Prior Knowledge Effects Learning Effect Positively through
• Picture and Text Design in Display Design as a Mediator 88
• 11) Prior Knowledge Effects Learning Effect Positively through
• Exhibits on Display in Display Design as a Mediator 89
• 12) Prior Knowledge Effects Learning Effect Positively through
• Interactive Design in Display Design as a Mediator 90
• 6. Curvilinear Regression Analysis 90
• 1) The Curve-fitting Result of Learning Motivation on Learning
• Effect 90
• 2) The Result of Curve Fitting of prior knowledge to Learning
• Effect 92
• 3) Show the Curve Fitting Results of the Design to the Learning Effect 93
• 7. Analysis of Structural Equations 95
• 8. Confirmatory Factor Analysis 96
• 1) Model 1. Confirmatory Factor Analysis of Learning Motivation、Display Design and Learning Effect 96
• 2) Model 2. Confirmatory Factor Analysis of Prior Knowledge、 Display Design and Learning Effect 99
• 9. Mediate Effect Test 101
• 1) Model 1. Mediate Effect Test 101
• 2) Model 2. Mediate Effect Test 113
• 　10. Hypothesis Test Result 123
• Ⅴ. Discussion 126
• 1. Can Experiential Learning in Exhibition Halls Improve the
• Knowledge of Visiting College Students on Specific Topics 126
• 2. In the Educational Space of the Exhibition Hall, does the Learning
• Motivation of College Students Affect the Learning Effects 126
• 3. After Making a Comparison of the Experimental Group and the
• Control Group, can it be Found that the Prior Knowledge has an
• Impact on the Learning Effects 127
• 4. Does Display Design Affect the Learning Effects of Visitors 128
• 5. Does the Design of Exhibition Halls as the Educational Space Play
• a Mediating Role between College Students’ Learning Motivation,
• Prior Knowledge and Learning Effects 129
• Ⅵ. Conclusion 130
• 1. Conclusion 130
• 2. Suggestions 130
• 3. Limitations 132
• References 135
• Appendix 149
• 국문초록 161

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