인터넷금융의 환경불확실성과 시장지향성 제고가 성과에 미치는 영향에 관한 연구

다국어 초록 (Multilingual Abstract)

This study focuses on environment uncertainty and market orientation in the internet banking industry. These are generally regarded as key success factors in marketing. The authors argue, however, that the relationship between environment uncertainty and market orientation has not been properly examined. A contingency framework is proposed to test the postulated relationship among key constructs and performance. The result indicates positive associations among environment uncertainty, market orientation and performance.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 문헌고찰
• Ⅲ. 연구모형 및 가설
• Ⅳ. 연구방법 및 실증분석
• Ⅴ. 결론
• 참고문헌

참고문헌 (Reference)

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