不動産프랜차이징업의 活性化 方案에 관한 硏究 = (A) Study on Activation of Real Estate Franchising

다국어 초록 (Multilingual Abstract)

The purpose of this study is to examine the current status of real estate mediation in Korea, to identify possible problems and a distinction of active real estate mediation, and to ultimately suggest several useful development methods.
Therefore the improvement methods of real estate mediation are presented as follows;
The first method is to conquest local distribution of the member store.
First of all, the local must charge for a membership fee by month and a rate to joining less expenses then the Capital area, because trade or information exchange of the Capital area is active compared with the local. In addition, in order to establish the association or group or other center to support in each local, it is necessarily recognition of local particularity. In other words, through establishing the branch office that is suitable for each areas, harmonious communications between the head office and the member store and flexible support to the latter are schemed
The second method is to realize the synthetic estate service
The organized real estate service to offer the everything at one time synthetically enlarge the unit and scale of economical efficiency. Moreover, raising the quality of service is important and efficient because high-quality service may produce the value added and plan the consumer's demand and economical gain.
The third method is to elevate professionality of real estate agency.
Sake for professional security, competitive power and service quality improvement though character of real estate goods and development of business strategy though regular education and training are continued surely Specially, education of real estate agency is best important..
In order to substantial support of education, education contents are programed. Or it is necessarily realization of education contents which are formed with information offered by real estate agency and subject of solid composition. One side, a way that secures professionality of a real estate agency is security for the head office's professional agency. This professional agency take an active part in practical affairs through dispatch, also be able to offer expert service through consultation to use telephone, internet, fax, and etc..
The fourth method is to secure control power about the member store. First of all, it is a way to execute Win-Win business of the head office between the member office. In addition, through continuous exchange of information of buying and selling and management, essential particular business support is strength banding.
In conclusion, for development of real estate franchise, it is important that relationship a member store between a heal office is mutual cooperation and that for make profit, one local and the other local have competitiveness through reciprocal action.

목차 (Table of Contents)

• 목차 = 76
• 第1章 序論 = 1
• 第1節 硏究目的 = 1
• 第2節 硏究의 範圍와 方法 = 2
• 第2章 不動産帶介프랜차이징업의 一般的 考察 = 4
• 第1節 不動産仲介業의 意義 및 業務範圍 = 4
• 1. 不動産仲介의 意義 = 4
• 2. 不動産仲介業의 業務範圍 = 5
• 3. 外國의 不動産 仲介業 制度 = 7
• 第2節 프랜차이즈징의 意義 및 特徵 = 14
• 1. 프랜차이즈의 의의 = 14
• 2. 不動産중개 프랜차이즈의 의의 = 19
• 3. 부동산중개프랜차이징업의 特徵 및 類型 = 21
• 第3節 미국의 不動産仲介프랜차이즈징의 實例 = 23
• 1. Century21 = 23
• 2. NAR(National Association Of Realtors) = 26
• 3. HAREB(National Association of Real Estate Brokes) = 26
• 第3章 不動産仲介프랜차이징업의 실태분석 = 28
• 第1節 우리나라 不勳産 仲介業의 現況 = 28
• 1. 부동산 市場의 動向과 展望 = 28
• 2. 우리나라 不動産業의 現況 = 30
• 3. 不動産仲介業의 現況 = 32
• 第2節 不動産仲介業 의 間題點 = 40
• 1. 業體의 零細性 = 40
• 2. 부동산 중개업 종사자의 전문성 결여 = 41
• 3. 綜合부동산서비스 제공의 문제 = 43
• 4. 不動産 情報去來網의 間題點 = 44
• 第3節 국내 不勳産仲介 프랜차이즈징업의 實態 = 45
• 1. 우리나라 不動産仲介 프랜차이즈의 沿革 및 現況 = 45
• 2. 不動産 仲介 프랜차이즈業體의 賁態 = 46
• 第4章 不勳産프랜차이즈업의 活性化 方案 = 62
• 第1節 不動産 프랜차이즈업의 當面課題 = 62
• 1. 가맹점 확대의 困難性 = 62
• 2. 가맹점에 대한 統制力 不在 = 63
• 3. 사업본사의 대위책임의 문제 = 63
• 第2節 不動産 프랜차이즈업을 통한 不動産 仲介業의 發展方案 = 65
• 1. 業體의 零細性 극복방안 = 65
• 2. 專門性 제고의 방안(전문인력의 판견근무제도의 도입) = 66
• 3. 종합부동산서비스(One-StoP Service)의 제공 방안 = 66
• 4. 不動産去來情報網의 整備 = 67
• 5. 加盟店 擴大에 관한 方案 = 68
• 6. 가맹점 統制力 確保方案 = 69
• 第5章 結論 = 72
• 參考文獻 = 74
• ABSTRACTS = 76