1. Marketing, E.W.Stauart, Solomon, , 2000
2. 선거와 정당, 김광수, 博英社, , 2002
3. 합리적 선택, 조기숙, , 1996
4. The Social system, Pasrsons, , 1951
5. What's in an Image, Dichter, , 1985
6. 의정연구 14호, 한국의회발전연구회(, , 2002
7. Psychometric Theory, Pummer, , 2000
8. 한국의 선거 Ⅳ, 진영재, , 2002
9. When Consumer Behavior, Oliver, , 1999
10. Principles of marketing, Kotler, Philip, Prentice Hall, , 1989
11. The Semisovereign people, Schattschneider, E. E, Holt Rinehart and Winston, , 1961
12. Candidate ImageAttributes, Kiousis, , 1999
13. The Product and the Brand, Levy, Grander, , 1955
14. 브랜드 매니지먼트, 케빈 레인 켈러, , 2007
15. 비영리조직 마케팅, 정익준, , 1999
16. Disquisition on Government, Calhoun, , 1954
17. 선거와 국회의 운영, 김민전, , 2002
18. 민주주의 경제학 이론, Downs, Anthony, 나남출판, , 1997
19. An economic theory of democracy, Downs, Anthony, Harper, , 1957
20. 정치광고와 선거전략론, 이종은, 신성, , 1998
21. A Model of Primary VoterBehavior, Newman, Jagdish N.Sheth, , 1985
22. 정치광고의 이해와 활용, 탁진영, 커뮤니케이션북스, , 1999
23. Marketing Strategy: Relationships, Sudharshan, , 1995
24. 정치커뮤니케이션의 이해, McNair, Brian, 한울, , 2011
25. (AMOS) 구조방정식 모형분석, 김계수, 데이타솔루션, , 2001
26. Consumer Behavior and MarketingAction, Peter, Olson Jerry C, , 2003
27. Measuring and assessing organizations, Van de Ven, Andrew H, Wiley, , 1980
28. 제15대 대통령선거 투표행태, 이무익, , 1998
29. Novelty, Complexity, and Hedonic Value, Berlyne, "Novelty, , 1970
30. 인과분석을 위한 연구방법론, 강병서, 무역경영사, , 2002
31. Declineand Variability in Brand Loyalty, Dekimpe, V.A.Piet, , 1997
32. Social Psychology of Intergroup Relations, Tellis, , 1988
33. 보이는 목표와 보이지 않는 결과, 장훈, , 2002
34. 한국 대통령선거와 커뮤니케이션, 정상대, 커뮤니케이션북스, , 2002
35. Presidentialism and democracy in Latin America, Mainwaring, Scott, Cambridge University Press, , 1997
36. An Approach to the Analysis of Political System, Easton, , 1953
37. In Search of Brand Image: A Foundation Analysis, Zinkhan, Newman, , 1990
38. Identification andAnalysis of Moderator Variable, Sharma, Oded Gur-Arie, , 1981
39. Product Familiarity and Learning New Information, Johnson,E., Russo,J., , 1984
40. 기업이미지형성과 전략에 관한 연구, 김행완, 國民大學校 經濟經營硏究所, "경상논총, , 1992
41. Audience Involvement in Advertising: Fourlevels“, Leavitt, Greenwald, , 1984
42. The Role of Advertising in Brand Image Development, Meenaghan, , 1995
43. The Image Concept: Its Place in Consumer Psychology, Poiesz, , 1989
44. An Application of Learning Theory to TV Copy Testing, Krugman, , 1962
45. Corporate Identity: Beyond the Visual Over-statement, Topalian, , 1984
46. Consumer choice between hedonic and utilitarian goods, Dhar, Wertenbroch, Consumer Choice between Hedonic andUtilitarian Goods, , 2000
47. Enduring Involvement: Conceptualand Measurement Issues, Higie, , 1989
48. Political marketing : an approach to campaign strategy, Mauser, Gary A, Praeger, , 1983
49. Conceptual andMethodological Perspectives on Involvement, Rothschild, Houston, , 1978
50. Customer Loyalty: Toward an Integrated Conceptual Framework, Dick,A.S., Customer Loyalty: Toward an IntegratedConceptual Framework, , 1994
51. PackagingCommunication: Attentional Effects of Product Imagery, Underwood, Raymond R.Burke, Noreen M.Klein, , 2001
52. Congruence Relationships Between Self Images and Product Brands, Dolich, Congruence Relationships between Self Images and ProductBrands, , 1969
53. Managing brand equity:Capitalizing on the value of a brand name, 성태제, Managing Brand Equity: Capitalizing on the Value of a BrandName, , 1991
54. Brand Choice Inertia as One Aspect of the Notion of BrandLoyalty, Jeuland.A.P, , 1979
55. Fishbein's Intentions Model: A Test ofExternal and Pragmatic Validity, Ryan, , 1980
56. The Effect of Brand Equity onCompetitive Price Promotional Strategies, L.Rajiv, Raju, V.Srinivasan, , 1990
57. Modeling Inertia and Variety Seeking Tendencies in BrandChoice Behavior, Bawa, , 1990
58. Picture-based Persuasion Processes and the Moderating Role ofInvolvement, Unnava, , 1991
59. 선거강령 분석을 통한 한국 정당간 경쟁 연구 : 1952~2000, 현재호, 고려대학교 대학원, , 2002
60. TheZaichkowsky Personal Involvement Inventory: Modification and Extension, Munson, Mcqurrie, , 1987
61. 유통업체 브랜드 구매의도 및 선행변수 관계의 지역간 차이, 정강옥, 박진용, , 2002
62. Effects of Partitioned CountryImagein the Context of Brand Image and Familiarity, Gopala Ganesh, Lee, , 1999
63. Image Variable in Multi-variable Product Evaluation: Country of Origin in Effects, Joney K.Johnson, Erikson, Parl Chao, , 1984
64. The Evolutionof Brand Preference and Choice Behaviors of Consumers New to a Market, Douglas Bowman, Heilman, Gordon P.Wright, , 2000
65. 제품 구매의도에 영향을 미치는 기업이미지 요인에 관한 연구, 하봉준, 慶熙大學校, , 1999
66. An Empirical Investigation of Some Antecedents ofOpportunism in a Marketing Channel, John, , 1984
67. The relationship betweencustomer satisfaction and loyalty: cross-industry difference, Gronholdt, Kai Kristensen, , 2000
68. 소비자의 다양성 추구성향과 관성 성향을 고려한 상표선택모형, 김동훈, , 1999
69. 정치마케팅과 우리나라 정당의 이미지형성에 관한 실증적 연구, 이주호, 고려대학교, , 1991
70. Dynamic Process Model of Service Quality : From Expectations to Behavioral Intentions, Kalra, Bouling, Zeithaml, , 1993
71. 반복광고 실행과 광고효과 간의 관계에 대한 조정변수들의 역할, 김영찬, 이학식, , 1997
72. Accessibility Effects on theRelationship between Attitude toward the Ad and Brand Choice, Hanson, , 1995
73. A Laboratory Technique for Estimatingthe Repetition Function for Advertising Media Models, Ray, Alan G.Sawyer, , 1971
74. 제품수준과 상표수준에서의 고려군과 전형성 결정요인에 관한 연구, 나광진(Kwang Jin Na), 한국마케팅학회, , 2002
75. Central and Peripheral Routes to Advertising Effectiveness: the Moderating Role of Involvement, Petty, , 1983
76. A Framework forConceptualization and Measuring the Involvement Construct in AdvertisingResearch, Andrews, Syed H.Akhter, , 1990
77. State Versus ActionOrientation and The Theory of Reasoned Action: An Application toCoupon Usage, H.Baumgartner, Y.Yi, Bagozzi, State versus ActionOrientation and the Theory of Reasoned Action: An Application to CouponUsage, , 1992
78. 마케팅믹스 요소에 대한 소비자 지각이 브랜드 자산 형성에 미치는 영향, 최숙희, , 2003
79. 제조국가 이미지와 상표 이미지가 미국 소비자의 제품 평가에 미치는 영향, 한충민, , 1990
80. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance; The Role of Brand Loyalty, Holbrook, A.Chaudhuri, , 2001
81. 소비자의 지식수준이 제품의 전형성평가와 선호도에 미치는 영향에 관한 연구, 최낙환(Nak Hwan Choi), 나광진(Kwang Jin Na), 한국마케팅학회, , 2000
82. Starting from Scratch: Rethinking Brand Image Researchand Identifying Cues and Context as Influential Factors, Timmerman, , 2001
83. 소비자패널자료를 통해 살펴본 비내구소비재의 상표선택행동에있어 준거가격의 영향에 관한 기술적 연구, 안광호, 임병훈, , 2000
84. A Brand Switching Modelwith Implications for Marketing Strategies: Relaxing the Loyalty Condition inthe Colombo/Morrison Model: Commentary: Commentary: Reply, G.M.Donald, Colombo, D.G.Jerome, , 1989