의약품 표시와 소비자능력

다국어 초록 (Multilingual Abstract)

This study examined how much of the information on the packaging of over the counter medicine
consumers understood and used for rational decision making, and analyzed if there was any difference in
the consumer’s competency to understand the information provided on the medication according to
personal characteristics. The results are as follows;
First, consumers gave correct answers to 3.82 questions on average out of 10 questions regarding the
information on medication, which means consumers’ overall knowledge level is low.
Second, to find out the consumer’ attitudes on the information on medication, the usefulness, reliability,
and understanding of information were evaluated. The usefulness score was the highest at 3.87, followed
by the importance score at 3.82, reliability score at 3.56, and the understanding score at 3.37. It means
consumers’ understanding is lower than other areas of consumer attitudes.
Third, to find out consumer behaviors regarding the information on medication, consumers’ information
check and utilization behaviors were evaluated. The information check score was 3.31 and utilization
score was 3.36, and the utilization score was slightly higher than the check score.
Fourth, the correlations between consumer knowledge, attitude and behavior were examined. The
correlation between consumer knowledge and attitude was .070, that between consumer knowledge and
behavior was .127, and that between consumer attitude and behavior was .708. The correlation between
consumer attitude and behavior was higher than other correlations.
Lastly, the analysis of consumer’s competency according to personal and health variables showed that the
average consumer knowledge score increased in proportion to years of education and age, The average
consumer attitude score also increased in proportion to age, years of education, status of health, and
interest in health. And the average consumer behavior score increased in proportion to age, status of
health, and interest in health.

참고문헌 (Reference)

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